Jumpstart Your Software Asset Management

  • Release version: Australia
  • Updated May 6, 2026
  • 2 minutes to read
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    Summary of Jumpstart Your Software Asset Management

    Jumpstart Your Software Asset Management (SAM) is an accelerator designed to help ServiceNow Impact customers effectively implement and adopt the ServiceNow Software Asset Management solution. It provides a comprehensive demonstration of SAM capabilities, enabling customers to manage software assets throughout their lifecycle—from planning through retirement. The accelerator includes key resources and best practice guidance to support a successful start.

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    This offering is available to customers subscribed to Impact Guided, Guided+ (Strategic Value or Platform Governance), Advanced, and Total packages.

    Prerequisites

    • Customer must be licensed for ServiceNow Software Asset Management.
    • A designated SAM Product Owner or SAM Program Lead must participate actively in coaching sessions.
    • Intention to manage SaaS software licenses or have hardware Configuration Items with sufficient CMDB data quality to support on-premises software discovery and license reconciliation.

    What You Receive

    • Session Preparation: A Technical Accelerator Consultant will provision a temporary instance, activate and configure necessary plugins, and load demonstration data.
    • Customer Coaching Session #1 (up to 1.5 hours): Covers key SAM business outcomes, data model, core terminology, and includes an applied demonstration of Software Asset Workspace, software discovery and normalization, entitlements and reconciliation, reclamation workflow, and Publisher Packs. Leading practices for starting SAM are reviewed.
    • Customer Coaching Session #2 (Optional, up to 1 hour): Provides an opportunity for Q&A on SAM topics if requested.
    • Post-session Access: 30-day access to the temporary instance and ongoing support from the Technical Accelerator Consultant for further questions or explorations.
    • Coaching Session Deck: Customers receive a copy of the presentation materials.

    Customer Roles and Responsibilities

    Successful adoption involves collaboration among various roles:

    • Platform Owner: Oversees platform accountability, governance, and aligns team efforts with business strategy.
    • System Administrator(s): Maintains platform stability, supports ServiceNow applications, and delivers configuration tasks.
    • Product Owner: Manages the lifecycle and health of specific products within ServiceNow.
    • SAM Program Lead: Responsible for the delivery, quality, and business value of the SAM program.
    • IT Asset Manager: Subject matter expert on IT asset management.
    • IT Finance / Business Manager: Focuses on optimizing software spend.
    • Trusted Service Partners: May participate in coaching sessions to understand best practices and provide ongoing support.

    Additional Information

    Detailed supplemental terms, prerequisites, and requirements are documented separately in the Impact Accelerator Terms Matrix. Implementation of configuration changes in customer instances is the customer’s responsibility; ServiceNow does not perform these changes.

    This accelerator provides a demonstration of the possibilities and capabilities of Software Asset Management.

    Accelerator Overview

    Jumpstart Your Software Asset Management (SAM) provides Impact customers with an overview and applied demonstration to support the effective implementation and adoption of ServiceNow Software Asset Management. It enables customers to manage software assets throughout their entire life cycle, from planning to retirement, and includes key resources and leading practice guides to help them get started.

    Package Availability

    Note:
    This Accelerator is available for Impact Guided, Guided+ (Strategic Value or Platform Governance), Advanced, and Total packages.

    Prerequisites

    • Customer is licensed for ServiceNow Software Asset Management
    • Customer has identified a SAM Product Owner or SAM Program Lead who will attend and actively participate in the coaching sessions
    • Customer intends to start with managing SaaS software licenses, or has hardware Configuration Items (CI) with sufficient data quality in the CMDB to support on-premises software discovery and license reconciliation

    What You Get

    Session Preparation

    The Technical Accelerator Consultant:

    • Provisions a temporary instance
    • Activates and configures related plugins
    • Loads product demonstration data
    Customer Coaching Session #1 (up to 1.5 hours)
    • Overview of key business outcomes of Software Asset Management (SAM)
    • Overview of SAM data model and core terminology
    • Applied demonstration, including:
      • Software Asset Workspace
      • Software discovery models and normalization
      • Software entitlements and reconciliation
      • Software reclamation workflow
      • Publisher Packs
    • Review leading practices for getting started
    Customer Coaching Session #2 (Optional upon Customer request – up to 1 hour)
    Opportunity for Q&A related to Software Asset Management
    Output(s)
    • 30-day access to the temporary instance and Technical Accelerator Consultant with whom you met for any further questions or in-depth explorations
    • Copy of the Coaching Session Deck

    Requested Customer Resources

    Table 1. Customer resource and responsibilities
    Customer Resource Responsibilities Required Recommended
    Platform Owner Responsible for the overall accountability of the ServiceNow platform. Provides leadership and oversight to the System Administrators, ensures team alignment to business strategy and the ServiceNow roadmap, and is actively involved in the overarching governance of the platform.
    System Administrator(s) Responsible for maintaining the stability and usability of the ServiceNow platform by performing application maintenance, managing support for Cases related to ServiceNow applications, and contributing to ServiceNow software releases by delivering configuration tasks and features.
    Product Owner Owns and is responsible for the population and maintenance of their product or application within the ServiceNow platform. They are accountable for the overall health, value, and life cycle of a specific application or product used to deliver a service.
    SAM Program Lead Accountable for the end-to-end delivery, quality, and business value of the Software Asset Management program/service.
    IT Asset Manager Subject matter expert responsible for managing IT Assets.
    IT Finance / Business Manager Subject matter expert responsible for software spend optimization.
    Trusted Service Partners Attend ServiceNow Impact Accelerator coaching session(s) to understand leading practices and potentially support the customer going forward.

    Requested Information / Access

    Additional details on supplemental legal terms, prerequisites, specifications, requirements, and exclusions can be found in the Impact Accelerator Terms Matrix here.

    Exclusions

    ServiceNow is not responsible for implementing any of the recommended configuration changes in your sub-production or production instances.