Impact Packages

  • Release version: Australia
  • Updated June 11, 2026
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    Summary of Impact Packages

    ServiceNow offers Impact Packages designed to extend your platform entitlements and support through two main Core packages:GuidedandTotal, along with optional add-on packages that provide additional capabilities. These packages include access to the full Impact App, which features Platform Health, Instance Observer, Value Management, and Product Adoption, as well as access to various Accelerator Catalogs.

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    Some customers may also have an Integrated Success package that combines Impact Total entitlements with implementation service engagements tailored to their agreement.

    Impact Core Packages

    • Guided Package: Includes the Impact App, 24/7 support, access to Accelerator Catalog, and guidance from a Customer Success Manager.
    • Total Package: Builds on Guided with faster response times for Priority 1 and 2 issues, Developer Support, expanded Accelerator Catalog access, and a dedicated Impact Squad with additional experts.

    Impact Squad and Support

    The Impact Squad is a dedicated team supporting platform management. Guided customers have a Customer Success Manager, while Total customers also have a Customer Success Executive, Platform Architect, and Support Account Manager.

    Support is available 24/7 for Priority 1 and Priority 2 issues. Total customers benefit from improved initial target response times (15 minutes for P1 vs. 30 minutes for Guided) and Developer Support (10 seats included vs. none in Guided).

    Impact Features and Capacities

    • Active Custom Definitions: Guided customers can define up to 10, Total customers have unlimited.
    • Instance Observer: Guided includes 5 seats, 45 days data retention, 6 alert types; Total includes 10 seats, 6 months data retention, 40 alert types, and analytics capabilities.
    • Proposed Fix: Included only in Total package.

    Accelerator Catalogs and Concurrency

    Accelerators provide scoped engagements with ServiceNow experts across Technical, Strategy, Architecture, and Optimization domains.

    • Guided Package: Partial access to Strategy and Architecture catalogs and 1 concurrency per catalog.
    • Total Package: Full access to Technical, Strategy, Architecture, and Optimization catalogs with higher concurrency limits (2 per Technical, Strategy, Architecture; 1 for Optimization).

    Add-On Packages

    Add-ons extend capabilities further and are available for both Guided and Total customers. Key add-ons include:

    • Strategic Value: Adds Strategy Accelerator access and additional concurrency.
    • Platform Governance: Adds Architecture Accelerator access and concurrency.
    • Managed Support: Improves response times, adds Developer Support seats, SAM coverage, and includes bi-annual preventive care assessments.
    • Platform Optimization: Grants access to Optimization Accelerator catalog and concurrency.
    • Platform Health: For Guided customers, adds unlimited active custom definitions, proposed fix capabilities, enhanced Instance Observer features, and increased seats.
    • Instance Observer Seats: Adds 10 more seats for Total customers.

    Practical Benefits for ServiceNow Customers

    Choosing between the Guided and Total Impact packages enables customers to tailor platform support, feature access, and expert engagements to their operational needs. Total package customers receive enhanced technical support, faster response times, and broader feature sets, while Guided customers can augment capabilities via relevant add-ons. The Impact Squad and Accelerator Catalogs provide structured guidance and expert-led initiatives to maximize platform value and adoption.

    Customers should review their license entitlements to verify access to features like Now Assist within the Impact App and consider add-ons for extended capabilities aligned with their ServiceNow usage and strategic goals.

    ServiceNow is available in Core packages-Guided and Total, with optional add-on packages to extend your entitlements.

    Impact Core Packages

    Table 1. Impact Core Packages
    Package What you get
    Guided The Impact App, 24/7 support, access to Accelerator Catalog, and guidance from a Customer Success Manager
    Total Everything in Impact Guided, enhanced response times for Priority 1 and Priority 2 tickets, Developer Support, expanded access to the Accelerator Catalog, and a dedicated Impact Squad

    Both the Impact core packages include the full Impact App, with Platform Health, Instance Observer, Value Management, and Product Adoption features, and access to Accelerators.

    Integrated Success

    Some customers may have an Integrated Success package which includes all the Impact entitlements related to Impact Total with the addition of implementation services engagements. Experts included in your implementation services engagements vary based on your specific agreement. The Implementation Service is initiated through Free Form initiative in Impact.

    Entitlements

    The entitlements for Impact Squad, Impact features, accelerator catalog concurrency, Support and the add-on packages vary between the Impact packages.

    Impact Squad

    Impact Squad is a team of dedicated professionals who help you manage your Impact platform.

    Table 2. Impact Squad
    Entitlement Guided Total
    Squad Members Customer Success Manager: Manages the relationship and keeps your engagement moving.
    • Customer Success Manager: Manages the relationship and keeps your engagement moving.
    • Customer Success Executive: Helps you think through your strategy and goals for ServiceNow.
    • Platform Architect: Provides technical guidance and helps with platform strategy.
    • Support Account Manager: Technical expert who helps fix the platform when something breaks.

    Impact Features

    Both the Impact packages include the full Impact App, with Platform Health, Instance Observer, Value Management, and Product Adoption features. The following table lists the differences in capabilities:

    Table 3. Impact Features
    Capability Guided Total
    Active Custom Definitions Up to 10 Unlimited
    Proposed Fix Not Included Included
    Instance Observer Seats 5 10
    Instance Observer data look back period 45 days 6 months
    Instance Observer Alerts 6 alert types 40 alert types
    Instance Observer Analytics Not Included Included
    Note:
    Check your license entitlements to determine whether you have access to Now Assist features in the Impact App.

    Accelerator Catalog and Concurrency

    Accelerators are scoped engagements with a ServiceNow expert available in various accelerator catalogs- Technical, Strategy, Architecture, and Optimization. The catalogs available and the number of accelerators you can run concurrently vary by Impact Package.

    Table 4. Accelerator catalog and concurrency
    Entitlement Guided Total
    Catalog Access
    • Technical
    • Strategy (Partial)
    • Architecture (Partial)
    • Technical
    • Strategy
    • Architecture
    • Optimization
    Concurrency 1 per catalog
    • 2 per catalog (Technical, Strategy, Architecture)
    • 1 per catalog (Optimization)

    Support

    All Impact packages include 24/7 support for Priority 1 (P1) and Priority 2 (P2) issues. The following table displays the differences in initial target response times, and Developer Support.

    Response category Guided Total
    P1 initial target response 30 minutes 15 minutes
    P2 initial target response 120 minutes 60 minutes
    Developer Support Not included Included (10 seats)

    Add-on Packages for Impact Guided Customers

    Table 5. Add-on packages for Impact Guided Customers
    Add-On package What you get
    Strategic Value
    • Expanded Strategy Accelerator Catalog access
    • +2 Strategy Accelerator concurrencies
    Platform Governance
    • Expanded Architecture Accelerator Catalog access
    • +2 Architecture Accelerator concurrencies
    Managed Support
    • Upgrade P1 and P2 initial target response times
    • Additional SAM coverage for 1 instance
    • Developer Support (5 seats)
    Preventive Care bi-annual performance assessments from an account escalation engineer, who reviews your instance performance data, makes improvement recommendations, and implements them for you.
    Platform Optimization
    • Access to Optimization Accelerator catalog
    • +1 Optimization Accelerator concurrency
    Platform Health
    • Unlimited active custom definitions
    • Proposed Fix
    Instance Observer Features
    • 6 month data look back
    • 40 alert types
    • Instance Observer Analytics
    Instance Observer Seats +10

    Add-on Packages for Impact Total Customers

    Table 6. Add-on packages for Impact Total Customers
    Add-On Package What you get
    Strategic Value +2 Strategy Accelerator concurrencies
    Platform Governance +2 Architecture Accelerator concurrencies
    Managed Support
    • Additional SAM coverage for 1 instance
    • Developer Support (5 seats)
    Preventive Care bi-annual performance assessments from an account escalation engineer, who reviews your instance performance data, and provides improvement recommendations.
    Platform Optimization +1 Optimization Accelerator concurrency
    Instance Observer Seats +10

    Offered pursuant to the applicable ServiceNow Impact Package and Accelerator descriptions available at https://www.servicenow.com/legal/servicenow-impact.html.