Funnel reports in Usage Insights
Funnel reports show conversion rates and trends in aggregate user behavior to uncover the reasons behind success or failure of a specific in-application user goal. Investigating a conversion funnel can help you measure and optimize the conversion rates of relevant processes within your application.
This video shows you how to create and use funnel reports.
A funnel analysis shows the percentage of users who completed a desired action along a critical path in your application, such as completing onboarding. You can also discover reasons why users drop off.
A funnel can include various actions leading up to success or failure of a conversion. There can be multiple paths users might take to reach a goal, so you may want to build several conversion funnels to determine which goal
path is the most relevant and effective for your users. To measure users conversion rates on a particular goal, three primary metrics are worth examining to give you a baseline assessment of your conversion funnel's overall
effectiveness:
- number of users that progress from one step to the next
- associated conversion rates
- average time it takes for users to advance from one step to the next