Users flow

  • Release version: Washingtondc
  • Updated February 1, 2024
  • 2 minutes to read
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    Summary of Users flow Analyze and optimize business processes

    User Experience Analytics enables you to analyze and optimize the navigation paths of users in your web or mobile app. By examining user flows, you can gain insights into how users interact with your application, identify usability issues, and understand user intent based on their navigation behavior.

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    Key Features

    • User Flow Visualization: Displays inbound and outbound traffic for each screen, showing how users navigate through your app.
    • User Segmentation: Analyze flows for All Users, New Users, or Returning Users to understand different behaviors.
    • Interactive Elements: Easily manipulate the flow visualization by searching for specific screens or repositioning them for better clarity.
    • Detailed Insights: Drill down into specific screens to view session counts, impressions, and related inbound/outbound screens.
    • Navigation Path Analysis: View the frequency of ordered navigations to understand common user behaviors.

    Key Outcomes

    By utilizing User Experience Analytics, you can:

    • Identify problematic screens and improve usability.
    • Monitor navigation patterns across various demographics and devices.
    • Visualize user journeys to enhance overall user experience.
    • Make data-driven decisions for optimizing app performance and user satisfaction.

    See the common flows and different paths web or mobile app users take to gain a closer picture view of how they're navigating it.

    Users flow - Example

    A users flow can help you quickly understand where most of your users journey between different screens. A flow shows the inbound and outbound journeys for each screen and pop-up within your app. With user flow insights, you're able to:
    • Investigate problematic screens to understand screen usability or performance issues.
    • Understand user intent, for example, the different trends between new users who search around the app much more than returning users.
    • Routinely monitor navigation patterns.
    • Discover behavior trends across factors such as devices, user demographics, and operating systems.

    Differences between a users flow and a navigation path

    A users flow shows inbound and outbound traffic for each screen in the app, enabling you to understand navigation trends to and from each screen. In a flow visualization, each screen appears only once. These flows help answer the question of where users navigate to after a specific screen.

    A navigation path shows the frequency of specific, ordered navigations in the app, enabling you to see the most common paths that users take in the app. Each screen can appear multiple times within a navigation path. For example, A > B > A > C.

    Viewing and interacting with a user flow

    You can choose whether to display flows showing analytics for All Users, New users, or Returning users. The ratio of users who visited screens shows as greater or lesser width path flows. Point to a path line of a screen to see the percentage of users who navigated to a certain screen.

    Tips for more easily visualizing a flow

    It can be easier to view a flow visualization using these tips. To more easily view:
    • A flow from a particular screen: Enter a screen name in the search field and select it from the list.
    • Where users navigated to: Reposition a screen within a flow by clicking and dragging a screen bar to a desired position.
    You can further interact with a user flow in these ways.
    Action Step
    Hide or show pop-ups in the visualization. Check or uncheck the Hide Popups & Menus box to hide or show them.
    Drill down into a specific screen to see the number of sessions, impressions, the inbound or outbound screens that relate to it. Point to a screen bar to view, or further click an inbound or outbound toggle to highlight the corresponding screen path.
    View the list of sessions that contain the navigation. Point to a flow and click the Sessions list icon.
    View the frequency of specific, ordered navigations most users take. Point to an applicable screen and click the Show Navigation Paths Open navigation path icon.