Overview of the Usage Insights dashboard

  • Release version: Washingtondc
  • Updated February 8, 2024
  • 2 minutes to read
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    Summary of Overview of the User Experience Analytics dashboard

    The User Experience Analytics dashboard provides detailed KPI data for product managers to gain insights into the usage and adoption of web and mobile applications. Accessible to users with viewer roles, the dashboard aggregates user metrics unless tracking consent is disabled. Key functionalities include selecting applications, platforms, and date ranges to analyze specific data.

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    Key Features

    • Application, Platform, and Version Menus: Allows selection of registered applications, mobile platforms (iOS, Android), and specific application versions for in-depth analytics.
    • Date Range Selector: Users can customize the time frame for the data displayed, with a default setting of the last 30 days.
    • Modules Menu: Access to various analytics modules including Sessions, Users, UI Analysis, Funnels, and Cohorts, each providing specific insights and reporting capabilities.
    • Active Metrics: View metrics related to active users, sessions, and user activities across selected applications and domains.
    • Help Section: Provides access to relevant documentation for additional support.

    Key Outcomes

    By utilizing the User Experience Analytics dashboard, ServiceNow customers can effectively analyze user engagement, optimize application performance, and enhance overall user experience through targeted insights and reporting capabilities. The dashboard empowers users to make data-driven decisions that improve application adoption and user satisfaction.

    Usage Insights shows detailed KPI data on a dashboard and on list views. Product managers gain relevant insight into the usage and adoption of a web or mobile application.

    Users with any Usage Insights viewer role can access the dashboard by navigating to User Experience Analytics > Dashboard.

    Counters in the Usage Insights dashboard contain aggregated user numbers.
    Note:
    If the tracking consent policy named Disabled is selected user metrics aren't tracked.

    The dashboard provides access to the following modules and controls.


    Dashboard - Overview screen.

    Dashboard

    The top menu contains the web or mobile application, platform, and version lists you select from for performing the most frequent dashboard tasks.

    Table 1. Application, platform, and version menus
    Feature area UI component Description
    1 Web and Mobile applications list List of registered web and mobile applications. You can select from these views:
    • All Applications (default landing page) shows basic statistics across all applications within the current instance.
    • Select the individual application whose analytics you want to view.
    2 Mobile platform list (Visible if you select one of the mobile applications.) Select the mobile platform whose analytics you want to view.
    • All Platforms
      Note:
      UI Analysis and Conversions modules cannot be viewed when you select this option.
    • iOS
    • Android
    3 Mobile application versions list (Visible when you select a mobile application and specify a mobile platform.) List of application versions you can select to view analytics for.
    4 Date range selector Enter the dates or use the slider to select the date range of data you want to view. Default is Last 30 days.
    The modules menu provides access to the sessions, analytics, and conversion report modules.
    Table 2. Modules menu
    Feature area UI component Description

    5

    Logo

    User Experience Analytics logo.

    The Usage Insights logo.
    Overview

    Overview module image.

    For a selected application or all applications within the current instance, shows a visualized overview of KPIs on one screen.
    Applications

    Applications image.

    Show the Applications list. This option is available when you select Platform Analytics from the Applications list.
    Sessions

    Sessions module image.

    Shows user session lists you can filter, drill down into, and export.
    Users

    Users module image.

    Shows user lists that you can filter, drill down into, and export.
    UI Analysis

    UI Analysis module image.

    Shows insights on your application's UI. This module is not available when All Platforms is selected from the Mobile platform list.
    Analytics

    Analytics module image.

    Shows these analytics:
    • Usage
    • Technical
    • Geographic
    • Events
    • Retention
    Domains

    Domains menu image.

    Shows domain data specifically for Usage Insights related user activity. The data includes the number of active users and sessions within specified domains.
    Funnels

    Funnel report image.

    Shows and lets you create funnel reports based on relevant user conversion processes. This module is not available when All Platforms is selected from the Mobile platform list.
    Cohorts

    Cohorts image.

    Shows and lets you create cohort reports based on sequences of actions performed by users for meeting their goals. This module is not available when All Platforms is selected from the Mobile platform list.
    Search Analytics

    Search analytics image.

    Show the Search Analytics dashboard. This option is available if you have the Advanced AI Search Management tools app.

    6

    Help

    Help image.

    Provides a URL link to relevant documentation.

    Metrics across all applications

    From the dashboard, you can view basic application usage and event details for all applications within an instance. Click All Applications from the Web and Mobile applications list to see these metrics simultaneously.
    See basic metrics for all applications within an instance