Control risk, reduce software spend and arrive quickly at outcomes—all from a single platform with Software Asset Management by ServiceNow. 
Software Asset Management Overview Getting Started
Product Software Asset Management (SAM) Stop overspending on unused software. Automate software lifecycles to stay audit-ready. Control risk across SaaS, cloud and on-premises software. View SAM Demos Get Data Sheet
The world works with ServiceNow™
How does Software Asset Management work? Software Asset Management runs on the ServiceNow® AI Platform to automate the full software lifecycle. AI agents handle compliance summaries, process asset requests and reclaim software to make audits, renewals and HR tasks hassle-free. SAM helps rationalise apps and software, exposes vulnerabilities, and tackles restricted lists to protect your IT environment and keep costs under control. Read report Watch Demo
Benefits of Software Asset Management Prevent unnecessary software costs Identify and reclaim unused or underutilised software licences to reduce over-purchasing. Cut waste by rationalising what you own and balancing software needs with vendor contracts. Video CTA Read Ebook Reduce audit and compliance risks Lessen the impact of true-ups or fines during audits and renewal cycles. Easily coordinate with risk teams on evidence requests and remediation processes. Video CTA See Brief Bolster software lifecycle management Improve visibility, cybersecurity posture and governance of every software asset. Remove data silos and reduce manual work as agentic AI steers common lifecycle tasks. Video CTA Read Ebook Transform with a single platform The ServiceNow AI Platform unites AI agents, data and workflows on one enterprise-grade platform built for scale, trust and efficiency. Video CTA Explore Platform
Use cases for Software Asset Management Lifecycle Management
Automate software lifecycles Start with reliable asset data in a content library with more than 4.3 million publisher part numbers, normalisation rates as high as 98% and a healthy CMDB. Use AI agents to fulfil software requests, summarise compliance positions and evaluate removal candidates. Read Data Sheet
Related links IT Service Management CMDB
Audit Readiness
Stay compliant without hassle Minimise financial risk from unplanned spending, shadow IT, and potential audit penalties. When an audit strikes, confidently report with centralised licence data and publisher packs for deep insights. Read Brief Explore Publisher Packs
Related links Integrated Risk Management IT Asset Management Asset Audit Response
Cloud FinOps
Get a holistic view of cloud spend Unify software and cloud spend with AI-driven insights and alerts to control costs and right-size your multicloud and hybrid IT environments. Read White Paper Read Data Sheet
Related links Cloud Governance Suite Cloud Cost Management
SaaS Management
Lower SaaS sprawl Automate subscription renewals and act quickly on stale licences. Connect to single sign-on providers like Okta or Microsoft Entra ID for tighter control of SSO apps, or directly integrate with SaaS vendors for deeper insights into cost and use. Get Data Sheet
Related links IntegrationHub SaaS License Management
Software Rationalisation
Optimise your software portfolio Rationalise software investments, reduce redundant applications and confidently know when to invest, sustain, migrate or retire software. Strengthen technology planning alongside portfolio management, enterprise architecture and procurement teams. Watch Webinar
Related links Enterprise Architecture Strategic Portfolio Management (SPM)
Compliance and Risk Management
Detect and mitigate risks early Secure your IT environment with a FedRAMP certified solution. Detect restricted software, automate remediation workflows and keep a close watch on engineering and speciality software to mitigate risks before they become fire drills. Watch Webinar
Related links Security Operations Vulnerability Response
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Third-party software integrations Integrate anything with ServiceNow. Bring your existing software investments onto our platform to connect your people, processes, apps and data. See All Integrations
Resources for you See All Resources ANALYST REPORT ServiceNow Named a Leader in The Forrester Wave™: Software Asset Management Solutions, Q1 2025 Find out where ServiceNow Software Asset Management ranks in this comprehensive market guide. Video CTA Get Report ANALYST REPORT IDC MarketScape: Worldwide FinOps Cloud Costs Optimisation Multicloud 2025 Vendor Assessment Video CTA Read report Analyst Report ServiceNow Named a Leader in Omdia Universe: FinOps 2024 Report Video CTA Read report
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Frequently asked questions Expand All Collapse All Who is ServiceNow for?
Everyone who is digitally transforming their business can use ServiceNow to move faster with AI and automation. The ServiceNow AI Platform and its native workflows serve all business functions, from IT to HR to customer service, finance, and procurement, across all industries and business types. ServiceNow integrates with legacy systems and modern solutions.
What is the ServiceNow AI Platform?
The ServiceNow AI Platform is the cloud-based foundation for all ServiceNow products. It connects and automates business workflows across the enterprise using one architecture, one data model and a collection of AI capabilities, business applications, and low-code and no-code development tools.
What is an AI agent?

An AI agent is an autonomous system designed to gather data, make decisions and execute tasks to achieve predefined goals. It adapts to new information, learns over time and can manage a wide range of tasks, from simple repetitive actions to complex problem solving.

ServiceNow AI Agents, powered by the ServiceNow Platform, automate workflows, streamline operations and adapt to diverse business needs across IT, HR, CRM and more. With features like built-in governance, analytics and text-to-action capabilities, they enhance productivity while aiding alignment with organisational goals.
What is software asset management?
Software asset management optimises software usage, helps maintain licence compliance, reduces costs, supports software audits and improves IT planning through effective software tracking and governance.
What is SaaS licence management?
SaaS licence management helps businesses track, optimise and manage SaaS subscriptions to maintain software licence compliance, reduce costs, improve user access and streamline SaaS usage.
Talk to an expert Connect with our product experts to arrange a custom demo. See how SAM can work in your environment. Schedule Demo
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