Lead-to-cash is a business process encompassing all activities and tasks involved in selling to customers, fulfilling orders and delivering ongoing services.

Salesforce automation is software that automates a business’s sales processes, including lead and opportunity management, sales forecasting and territory management.

CPQ is a process that intelligently guides every product, pricing and quoting decision across every channel to deliver fast, accurate and customer-centric deals. CPQ enables faster sales cycles and a better buyer experience, with less manual work.

Order management involves tracking and coordinating orders from inception to fulfilment, making sure processes are efficient among teams, software and partners.

Omnichannel is a seamless, integrated approach to sales, support and service across multiple channels, including online, in-store and mobile.