Sell, fulfil and service on one AI platform. Strengthen customer loyalty, boost agent and technician productivity and accelerate revenue with ServiceNow CRM.
    
        
            
    
        
    
            
            
            
            
    
    
    
    
    
    
    
    
         
        
        
    CRM
    
        
    
        
    
    
        
    
        
            
                Overview
            
        
            
                Products
            
        
            
                Resources
            
        
    
 
    
        
    
    
        
        
    
        The world works with ServiceNow
        
    
        
        
            
        
            
        
            
        
            
        
    
        
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
            
        
    
 
 
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Learn more about the CRM solutions built for the AI era
        
    
        
            
    
        
            Service, sell and deliver on a single, unified platform and go from managing customers to delighting them with ServiceNow CRM solutions.
        
    
        
        
            
        
            
        
            
        
    
    
    
    
    
 
    
    
        
    
    
    
  
  
    
    
    
    
    
    
    
    
    
        Customer Service Management
        
    
    
      
    
        
            Revolutionise customer service and deliver great experiences with CSM and AI. Accelerate self-service, improve agent productivity and speed up resolution time while reducing costs.
        
    
    
    
    
    
    
    
       
    
    
    
    
    
    
        
        
            Video CTA
        
        
    
    
    
    
    
    
    
    
      
    
      
    
      
    
      
         
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
      
    
  
    
    
    
  
  
    
    
    
    
    
    
    
    
    
        Field Service Management
        
    
    
      
    
        
            Reduce field service costs while increasing efficiency. Streamline field service operations, optimise scheduling and dispatch, and accelerate technician productivity with AI.
        
    
    
    
    
    
    
    
       
    
    
    
    
    
    
        
        
            Video CTA
        
        
    
    
    
    
    
    
    
    
      
    
      
    
      
    
      
         
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
      
    
  
    
    
    
  
  
    
    
    
    
    
    
    
    
    
        Sales and Order Management 
        
    
    
      
    
        
            Accelerate deals, simplify sales processes and drive revenue growth with modern lead-to-cash.
        
    
    
    
    
    
    
    
       
    
    
    
    
    
    
        
        
            Video CTA
        
        
    
    
    
    
    
    
    
    
      
    
      
    
      
    
      
         
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
      
    
  
    
    
    
  
  
    
    
    
    
    
    
    
    
    
        Configure, Price, Quote (CPQ)
        
    
    
      
    
        
            Sell more and close deals faster. Use our AI-powered CPQ to simplify and accelerate sales across all channels, no matter how complex.
        
    
    
    
    
    
    
    
       
    
    
    
    
    
    
        
        
            Video CTA
        
        
    
    
    
    
    
    
    
    
      
    
      
    
      
    
      
         
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
      
    
  
    
    
    
    
    
    
    
        
    
 
    
    
        
    
    
    
    
    
        
        
    
        Discover ServiceNow CRM use cases
        
    
        
        
    
        
     
    
 
    
        
    
        
    
        
    
        
    
        
    
        
    
        
            
                AI Agents
            
            
            
                
    
    
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Scale your call centre with AI agents
        
    
        
            
    
        
            Meet demand 24x7 with AI agents that complete tasks autonomously. Save agents time with AI-generated chat summaries, case histories, suggested resolutions and wrap-up notes.
        
    
        
        
            
        
            
        
            
        
            
                 
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
  
  
    
   
   
   
   
   
   
    
    
        Solution includes:
        
    
    
    
      
        
          Generative AI
        
        
      
    
      
        
          AI Platform
        
        
      
    
  
 
    
    
    
    
    
        
    
    
    
    
    
    
    
    
    
    
    
    
    
        "Our approach, powered by ServiceNow and enhanced with AI, will transform customer experience at BT Group, unlocking value at every stage of the journey."
        Hena Jalil
        Managing Director, Business Digital at British Telecom
        
    
    
    
    
    
    
    
    
    
    
    
        
    
 
 
    
 
            
        
            
                Self-Service
            
            
            
                
    
    
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Empower customers to self-serve
        
    
        
            
    
        
            Provide answers, not articles, and guide customers through personalised action steps via an AI-powered conversational chat. Give customers what they need fast across chat, portals, catalogues and more.
        
    
        
        
            
        
            
        
            
        
            
                 
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
  
  
    
   
   
   
   
   
   
    
    
        Solution includes:
        
    
    
    
      
        
          Service Catalog
        
        
      
    
      
        
          Service Portal
        
        
      
    
  
 
    
    
    
    
    
        
    
    
    
    
    
    
    
    
    
    
    
    
    
        "Customers have a portal at their disposal where they can get generative answers that point them faster to the right piece of knowledge they need."
        Peiter la Cour Freiesleben
        Director of Application Management and Strategic Growth – EMEA, Kainos
        
    
    
    
    
    
    
    
    
    
    
    
        
    
 
 
    
 
            
        
            
                Agent Workspace
            
            
            
                
    
    
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Help agents provide great service
        
    
        
            
    
        
            Provide a single, configurable AI-powered workspace that connects all channels for a holistic customer view. Ensure every agent can deliver excellent service with guided playbooks.
        
    
        
        
            
        
            
        
            
        
            
                 
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
  
  
    
   
   
   
   
   
   
    
    
        Solution includes:
        
    
    
    
      
        
          Workspaces
        
        
      
    
  
 
    
    
    
    
    
        
    
    
    
    
    
    
    
    
    
    
    
    
    
        "No matter how the customer contacts us – via phone, email or chat, we now have one case to work from."
        Isabella Kosch
        Head of Service Management, Global Business Services, Swarovski
        
    
    
    
    
    
    
    
    
    
    
    
        
    
 
 
    
 
            
        
            
                Field Service
            
            
            
                
    
    
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Streamline field operations
        
    
        
            
    
        
            Drive technician productivity, optimise scheduling across technicians and crews, and ensure teams have the right parts to complete the job on the first visit.
        
    
        
        
            
        
            
        
            
        
            
                 
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
  
  
    
   
   
   
   
   
   
    
    
        Solution includes:
        
    
    
    
      
        
          Mobile Agent
        
        
      
    
      
        
          Schedule Optimisation
        
        
      
    
  
 
    
    
    
    
    
        
    
    
    
    
    
    
    
    
    
    
    
    
    
        "In the last year ServiceNow Field Service Management has helped to open up an extra 53 minutes of repair time in front of customers for each technician per-day. We've also reduced travel time by about seven minutes per journey."
        John Perry
        President Xerox Digital Experience for Service Delivery/Customer Service Technology
        
    
    
    
    
    
    
    
    
    
    
    
        
    
 
 
    
 
            
        
            
                Lead-to-Cash
            
            
            
                
    
    
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Go from deal open to closed won faster
        
    
        
            
    
        
            Create quotes and sell complex products fast, at scale. Offer dynamic catalogues that map to customer eligibility and availability. Automate and integrate the entire lead-to-cash process.
        
    
        
        
            
        
            
        
            
        
            
                 
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
  
  
    
   
   
   
   
   
   
    
    
        Solution includes:
        
    
    
    
      
        
          CPQ
        
        
      
    
      
        
          Opportunity Management
        
        
      
    
  
 
    
    
    
    
    
        
    
    
    
    
    
    
    
    
    
    
    
    
    
        "Our approach, powered by ServiceNow and enhanced with AI, will transform customer experience at BT Group, unlocking value at every stage of the journey."
        Hena Jalil
        Managing Director, Business Digital at British Telecom
        
    
    
    
    
    
    
    
    
    
    
    
        
    
 
 
    
 
            
        
            
                Order Fulfilment
            
            
            
                
    
    
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Manage and fulfil orders easily
        
    
        
            
    
        
            Reduce the time it takes to handle requests, resolve issues and fulfil orders by intelligently automating work. Seamlessly manage post-sale changes and handle order exceptions.
        
    
        
        
            
        
            
        
            
        
            
                 
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
  
  
    
   
   
   
   
   
   
    
    
        Solution includes:
        
    
    
    
      
        
          Order Management
        
        
      
    
  
 
    
    
    
    
    
        
    
    
    
    
    
    
    
    
    
    
    
    
    
        "Giving the day-to-day order management work a more seamless flow has given our team more time to help our customers get to where they want to be."
        Stefan Kuester
        Senior Manager, GBS Customer Service, KraftHeinz
        
    
    
    
    
    
    
    
    
    
    
    
        
    
 
 
    
 
            
        
    
    
 
    
    
    
        
        
    
        Industry leaders rely on ServiceNow
        
    
        
        
            
        
            
        
            
                 
    
    
        
        
            See All Stories
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
    
    
    
  
  
    
    
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
    
    
    
    
    
    
        
    
        
    
        
    
        
    
        
    
    
               
    
    
    
    
    
    
    
    
    
    
    
    
        75%
        
    
    
      
    
        
            faster fulfilment time
        
    
    
    
    
    
    
    
       
    
    
    
    
    
    
        
        
            Video CTA
        
        
    
    
    
    
    
    
    
    
      
    
      
    
      
    
      
    
      
         
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
      
    
  
    
    
    
    
    
    
    
               
    
    
    
    
    
    
    
    
    
  
  
    
    
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
    
    
    
    
    
    
        
    
        
    
        
    
        
    
        
    
    
               
    
    
    
    
    
    
    
    
    
    
    
    
        1 minute
        
    
    
      
    
        
            average case resolution time, down from 4.7 hours
        
    
    
    
    
    
    
    
       
    
    
    
    
    
    
        
        
            Video CTA
        
        
    
    
    
    
    
    
    
    
      
    
      
    
      
    
      
    
      
         
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
      
    
  
    
    
    
    
    
    
    
               
    
    
    
    
    
    
    
    
    
  
  
    
    
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
    
    
    
    
    
    
        
    
        
    
        
    
        
    
        
    
    
               
    
    
    
    
    
    
    
    
    
    
    
    
        47%
        
    
    
      
    
        
            decrease in mean time to resolution with AI
        
    
    
    
    
    
    
    
       
    
    
    
    
    
    
        
        
            Video CTA
        
        
    
    
    
    
    
    
    
    
      
    
      
    
      
    
      
    
      
         
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
      
    
  
    
    
    
    
    
    
    
               
    
    
    
    
    
    
    
    
    
  
  
    
    
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
    
    
    
    
    
    
        
    
        
    
        
    
        
    
        
    
        
    
    
               
    
    
    
    
    
    
    
    
    
    
    
    
        7x
        
    
    
      
    
        
            faster resolution time for cases
        
    
    
    
    
    
    
    
       
    
    
    
    
    
    
        
        
            Video CTA
        
        
    
    
    
    
    
    
    
    
      
    
      
    
      
    
      
    
      
    
      
         
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
      
    
  
    
    
    
    
    
    
    
               
    
    
    
    
    
    
    
    
    
  
  
    
    
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
    
    
    
    
    
    
        
    
        
    
        
    
        
    
        
    
    
               
    
    
    
    
    
    
    
    
    
    
    
    
        90%
        
    
    
      
    
        
            dispatch-related tasks being automated
        
    
    
    
    
    
    
    
       
    
    
    
    
    
    
        
        
            Video CTA
        
        
    
    
    
    
    
    
    
    
      
    
      
    
      
    
      
    
      
         
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
      
    
  
    
    
    
    
    
    
    
               
    
    
    
    
    
    
    
 
    
    
        
    
    
    
    
    
        
        
    
        Explore ServiceNow CRM solutions by industry
        
    
        
        
    
        
     
    
 
    
        
    
        
    
        
    
        
    
        
    
        
    
        
            
                Retail
            
            
            
                
    
    
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Drive retail growth with CRM
        
    
        
            
    
        
            Boost loyalty and drive sales by revolutionising your retail strategy with CRM. Optimise store operations, enhance efficiency, empower frontline staff and reduce costs—all while delivering an exceptional customer experience.
        
    
        
        
            
        
            
        
            
        
            
                 
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
  
  
    
   
   
   
   
   
   
    
    
        Solution includes:
        
    
    
    
      
        
          Retail Operations
        
        
      
    
      
        
          Retail Service Management
        
        
      
    
  
 
    
    
    
 
    
 
            
        
            
                Banking
            
            
            
                
    
    
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Create frictionless banking experiences
        
    
        
            
    
        
            Use AI to personalise service across your bank's front, middle and back offices. Expand relationships to drive growth while reducing operational costs.
        
    
        
        
            
        
            
        
            
        
            
                 
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
  
  
    
   
   
   
   
   
   
    
    
        Solution includes:
        
    
    
    
      
        
          Dispute Management
        
        
      
    
      
        
          Financial Services Operations
        
        
      
    
  
 
    
    
    
 
    
 
            
        
            
                Healthcare
            
            
            
                
    
    
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Provide exceptional care and experiences
        
    
        
            
    
        
            Harness the power of AI to deliver a seamless experience for patients and care providers. Deliver personalised care pathways and enhance operational efficiencies for improved patient care.
        
    
        
        
            
        
            
        
            
        
            
                 
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
  
  
    
   
   
   
   
   
   
    
    
        Solution includes:
        
    
    
    
      
        
          Healthcare and Life Sciences Service Management
        
        
      
    
      
        
          Field Service Management
        
        
      
    
  
 
    
    
    
 
    
 
            
        
            
                Government
            
            
            
                
    
    
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Serve the public more effectively
        
    
        
            
    
        
            AI-powered workflows empower government employees to make confident decisions, optimise resources and provide efficient services to the public.
        
    
        
        
            
        
            
        
            
        
            
                 
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
  
  
    
   
   
   
   
   
   
    
    
        Solution includes:
        
    
    
    
      
        
          Field Service Management
        
        
      
    
      
        
          Public Sector Digital Services
        
        
      
    
  
 
    
    
    
 
    
 
            
        
            
                Telecom
            
            
            
                
    
    
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Fuel revenue growth
        
    
        
            
    
        
            Put AI agents to work for sales, contact centres, service and network operations, and field technicians. Help everyone serve the customer better and faster while boosting revenue and loyalty.
        
    
        
        
            
        
            
        
            
                 
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
  
  
    
   
   
   
   
   
   
    
    
        Solution includes:
        
    
    
    
      
        
          Telecom Service Management
        
        
      
    
      
        
          Sales and Order Management for Telecom
        
        
      
    
  
 
    
    
    
 
    
 
            
        
            
                Technology Providers
            
            
            
                
    
    
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Fuel sales, support and revenue growth
        
    
        
            
    
        
            Unite the sales cycle, order management, field and customer service with a single, intelligent workflow. Rev-up revenue capture and customer resolution times.
        
    
        
        
            
        
            
        
            
        
            
                 
    
    
        
        
            Learn More
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
  
  
    
   
   
   
   
   
   
    
    
        Solution includes:
        
    
    
    
      
        
          Sales and Order Management for Technology Providers
        
        
      
    
      
        
          Technology Provider Service Management
        
        
      
    
  
 
    
    
    
 
    
 
            
        
    
    
 
    
        
    
    
        
        
    
        A trusted CRM partner delivers more than success
        
    
        
            
    
        
            A ServiceNow partner provides guidance you can trust while helping you reach your CRM goals.
        
    
        
        
            
        
    
    
    
 
    
    
        
    
    
    
    
    
    
        
        
    
        Frequently asked questions
        
    
        
        
            
        
    
    
        
    
    
        
            Expand All
            Collapse All
        
        
        
        
        
            
                
    
    
    
    
    
        What is CRM?
        
    
    
    
        
    
    
    
    
    
    
    
    
    
        What are AI agents and how can they help transform CRM?
        
    
    
    
        
    
    
    
      
    
        
            ServiceNow AI Agents are designed to operate 24/7, autonomously gathering data, making decisions and executing tasks to achieve predefined goals. Integrated into the ServiceNow AI Platform, these AI agents can handle routine tasks such as processing customer return requests, as well as more complex tasks like managing product recalls. Additionally, they enhance the productivity of human agents by summarising chats and cases, generating email replies and knowledge articles, and helping them complete tasks more efficiently.
        
 
    
 
    
    
    
    
    
    
        What is order management?
        
    
    
    
        
    
    
    
      
    
        
            Order management is tracking and coordinating orders from inception to fulfilment, ensuring efficient processes among teams, software and partners.
        
 
    
 
    
    
    
    
    
    
        What is field service management?
        
    
    
    
        
    
    
    
      
    
        
            Field service management is the coordination of field service operations, including scheduling, dispatching, labour tracking and invoicing.
        
 
    
 
    
    
    
    
    
    
        What is omnichannel?
        
    
    
    
        
    
    
    
      
    
        
            Omnichannel is a seamless, integrated approach to sales, support and service across multiple channels, including online, in-store and mobile.
        
 
    
 
    
            
        
    
    
        
     
    
 
    
    
    
        
    
    
    
    
    
    
               
    
    
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
        
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Let's put AI to work for CRM
        
    
        
            
    
        
            Our experts can help you get started evaluating a solution to best manage your customer relationships. See how a CRM implementation would work in your specific environment.
        
    
        
        
            
        
            
        
            
        
            
        
            
                 
    
    
        
        
            Contact Us
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
    
    
    
 
    
    Home
    Customer Relationship Management (CRM)
    
    
 
        
        
        
    
        
    
     
 
    
 
 
    
 
 
            
            
    
    
     
        
            
            Contact
        
        
            
            Demo