CRM Overview Products Resources
Solutions Customer Relationship Management (CRM)
Transform customer experiences with ServiceNow CRM's AI agents, data and workflows. Foster loyalty, boost productivity and accelerate revenue.
Read Report Read Ebook
The world works with ServiceNow
Learn more about the CRM solutions built for the AI era
Service, sell and deliver on a single, unified platform and go from managing customers to delighting them with ServiceNow CRM solutions.
Customer Service Management
Revolutionise customer service and deliver great experiences with CSM and AI. Accelerate self-service, improve agent productivity and speed up resolution time while reducing costs.
Video CTA Learn More
Field Service Management
Reduce field service costs while increasing efficiency. Streamline field service operations, optimise scheduling and dispatch, and accelerate technician productivity with AI.
Video CTA Learn More
Sales and Order Management 
Accelerate deals, simplify sales processes and drive revenue growth with modern lead-to-cash.
Video CTA Learn More
Configure, Price, Quote (CPQ)
Sell more and close deals faster. Use our AI-powered CPQ to simplify and accelerate sales across all channels, no matter how complex.
Video CTA Learn More
Discover ServiceNow CRM use cases
AI Agents
Scale your call centre with AI agents
Meet demand 24x7 with AI agents that complete tasks autonomously. Save agents time with AI-generated chat summaries, case histories, suggested resolutions and wrap-up notes.
Learn More
Solution includes: Generative AI AI Platform
"Our approach, powered by ServiceNow and enhanced with AI, will transform customer experience at BT Group, unlocking value at every stage of the journey." Hena Jalil Managing Director, Business Digital at British Telecom
Self-Service
Empower customers to self-serve
Provide answers, not articles, and guide customers through personalised action steps via an AI-powered conversational chat. Give customers what they need fast across chat, portals, catalogues and more.
Learn More
Solution includes: Service Catalog Service Portal
"Customers have a portal at their disposal where they can get generative answers that point them faster to the right piece of knowledge they need." Peiter la Cour Freiesleben Director of Application Management and Strategic Growth – EMEA, Kainos
Agent Workspace
Help agents provide great service
Provide a single, configurable AI-powered workspace that connects all channels for a holistic customer view. Ensure every agent can deliver excellent service with guided playbooks.
Learn More
Solution includes: Workspaces
"No matter how the customer contacts us – via phone, email or chat, we now have one case to work from." Isabella Kosch Head of Service Management, Global Business Services, Swarovski
Field Service
Streamline field operations
Drive technician productivity, optimise scheduling across technicians and crews, and ensure teams have the right parts to complete the job on the first visit.
Learn More
Solution includes: Mobile Agent Schedule Optimisation
"In the last year ServiceNow Field Service Management has helped to open up an extra 53 minutes of repair time in front of customers for each technician per-day. We've also reduced travel time by about seven minutes per journey." John Perry President Xerox Digital Experience for Service Delivery/Customer Service Technology
Lead-to-Cash
Go from deal open to closed won faster
Create quotes and sell complex products fast, at scale. Offer dynamic catalogues that map to customer eligibility and availability. Automate and integrate the entire lead-to-cash process.
Learn More
Solution includes: CPQ Opportunity Management
"Our approach, powered by ServiceNow and enhanced with AI, will transform customer experience at BT Group, unlocking value at every stage of the journey." Hena Jalil Managing Director, Business Digital at British Telecom
Order Fulfilment
Manage and fulfil orders easily
Reduce the time it takes to handle requests, resolve issues and fulfil orders by intelligently automating work. Seamlessly manage post-sale changes and handle order exceptions.
Learn More
Solution includes: Order Management
"Giving the day-to-day order management work a more seamless flow has given our team more time to help our customers get to where they want to be." Stefan Kuester Senior Manager, GBS Customer Service, KraftHeinz
Explore ServiceNow CRM solutions by industry
Retail
Drive retail growth with CRM
Boost loyalty and drive sales by revolutionising your retail strategy with CRM. Optimise store operations, enhance efficiency, empower frontline staff and reduce costs—all while delivering an exceptional customer experience.
Learn More
Solution includes: Retail Operations Retail Service Management
Banking
Create frictionless banking experiences
Use AI to personalise service across your bank's front, middle and back offices. Expand relationships to drive growth while reducing operational costs.
Learn More
Solution includes: Dispute Management Financial Services Operations
Healthcare
Provide exceptional care and experiences
Harness the power of AI to deliver a seamless experience for patients and care providers. Deliver personalised care pathways and enhance operational efficiencies for improved patient care.
Learn More
Solution includes: Healthcare and Life Sciences Service Management Field Service Management
Government
Serve the public more effectively
AI-powered workflows empower government employees to make confident decisions, optimise resources and provide efficient services to the public.
Learn More
Solution includes: Field Service Management Public Sector Digital Services
Telecom
Fuel revenue growth
Put AI agents to work for sales, contact centres, service and network operations, and field technicians. Help everyone serve the customer better and faster while boosting revenue and loyalty.
Learn More
Solution includes: Telecom Service Management Sales and Order Management for Telecom
Technology Providers
Fuel sales, support and revenue growth
Unite the sales cycle, order management, field and customer service with a single, intelligent workflow. Rev-up revenue capture and customer resolution times.
Learn More
Solution includes: Sales and Order Management for Technology Providers Technology Provider Service Management
A trusted CRM partner delivers more than success
A ServiceNow partner provides guidance you can trust while helping you reach your CRM goals.
Frequently asked questions Expand All Collapse All What is CRM?
Customer Relationship Management software manages the customer lifecycle to enhance business relationships, increase efficiency and drive growth.
What are AI agents and how can they help transform CRM?
ServiceNow AI Agents are designed to operate 24/7, autonomously gathering data, making decisions and executing tasks to achieve predefined goals. Integrated into the ServiceNow AI Platform, these AI agents can handle routine tasks such as processing customer return requests, as well as more complex tasks like managing product recalls. Additionally, they enhance the productivity of human agents by summarising chats and cases, generating email replies and knowledge articles, and helping them complete tasks more efficiently.

What is order management?
Order management is tracking and coordinating orders from inception to fulfilment, ensuring efficient processes among teams, software and partners.
What is field service management?
Field service management is the coordination of field service operations, including scheduling, dispatching, labour tracking and invoicing.
What is omnichannel?
Omnichannel is a seamless, integrated approach to sales, support and service across multiple channels, including online, in-store and mobile.
Let's put AI to work for CRM
Our experts can help you get started evaluating a solution to best manage your customer relationships. See how a CRM implementation would work in your specific environment.
Contact Us