Partner Relationship Management release notes

  • Release version: Zurich
  • Updated July 31, 2025
  • 2 minutes to read
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    Summary of Partner Relationship Management Release Notes

    The ServiceNow® Partner Relationship Management application, introduced in the Zurich release, provides a comprehensive workspace for managing the partner life cycle across sales, delivery, marketing, and operations. It aims to streamline partner management processes within your organization.

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    Key Features

    • CSM Configurable Workspace: Enterprise administrators can access detailed partner-related information.
    • Data Model Enhancements: Users with the snprm.enterprisepartneradmin role can map fields from channel partner records to company records.
    • Partner Workspace: Users with appropriate roles can manage partner details, cases, orders, and sold products via the Partner Overview tab.
    • Segment Tracking: Utilize the snsegsegment table to monitor partner progress and group partners based on performance for targeted support and incentives.
    • Deal Registration Management: Channel partners can register deals using a configurable form and track their life cycle through the Partner portal.
    • Quote Management Plugin: Install the Quote Management for Channel Partners plugin to manage quotes related to channel partners.
    • Order Management Plugin: The Order Management for Channel Partners plugin facilitates tracking of orders and supports indirect sales.
    • Partner Portal Experience: The redesigned Partner portal enhances navigation for inquiries and deal registrations.

    Key Outcomes

    By leveraging the Partner Relationship Management application, organizations can expect improved visibility and management of partner relationships, streamlined deal registration and order processing, and enhanced support for channel partners. Activation of this application is available through the ServiceNow Store, allowing for easy integration into your existing systems.

    The ServiceNow® Partner Relationship Management application provides a unified workspace for sales, delivery, marketing, and operations to help you manage the entire partner life cycle. Partner Relationship Management is a new application in the Zurich release.

    Partner Relationship Management highlights for the Zurich release

    Use the CSM Configurable Workspace to enable your enterprise administrators to view all the details that are related to their partners.

    See Partner Relationship Management for more information.

    Important:
    Partner Relationship Management is available in the ServiceNow Store. For details, see the "Activation information" section of these release notes.

    New in the Zurich release

    Data model for Partner Relationship Management
    Enable a user with the sn_prm.enterprise_partner_admin role to map the fields on the channel partner record to their corresponding fields on the company record.
    Partner Workspace
    Manage and view the partner details via the Partner workspace if you have the sn_prm.enterprise_partner_admin role or the sn_prm.enterprise_partner_rel_manager role.
    Partner Workspace
    Enable a user with the sn_prm.enterprise_partner_rel_manager role to manage cases, orders, sold products, and install bases by using the Partner Overview tab in the CSM Configurable Workspace.
    Use the segment [sn_seg_segment] table to create records, track partner progress toward the next tier, and group partners effectively based on performance into multiple segments for tailored support, incentives, and visibility.
    Provide channel partners with exclusive rights to work on a particular deal registration or customer for a period of time.

    Use the configurable deal registration form to track deal registrations, information related to it, and successfully convert deal registrations to opportunities.

    Use the deal registration playbook on the Partner portal to provide channel partners the flexibility to create new deal registrations and track their end to end life cycle.

    Install the Quote Management for Channel Partners (com.snc.partner_relationship_management_qm) plugin to enable channel partners, B2B and B2C sales representatives, and managers to create, read, update, and track quotes associated with channel partners.
    Install the Order Management for Channel Partners plugin (com.snc.partner_relationship_management_orm) to facilitate the entire order life cycle, especially indirect sales and enable channel partners to track orders with channel partners.

    UI changes

    Partner portal experience
    The new Partner portal landing page provides a new look and navigation to raise inquiries or register members.
    Create and update deal registrations on the Partner portal to enable enterprise agents to convert them into an opportunity.

    Activation information

    Install Partner Relationship Management by requesting it from the ServiceNow Store. Visit the ServiceNow Store website to view all the available apps and for information about submitting requests to the store. For cumulative release notes information for all released apps, see the ServiceNow Store version history release notes.