Create custom-type mobile apps with Mobile Publishing

  • Release version: Zurich
  • Updated July 31, 2025
  • 1 minute to read

    • Request and create custom-type mobile apps that are equivalent to Mobile Agent and Now® Mobile apps with Mobile Publishing and Mobile App Builder.

    Custom app types use cases

    Custom app types enable you to create your own app types beyond the existing predefined categories of Fulfiller (Mobile Agent) and Requestor (Now Mobile app) mobile apps. Creating custom app types in Mobile Publishing, you can modify the in-app experiences like you can in other app types by using Mobile App Builder. These custom-type mobile apps can support the unique workflows, processes, and data requirements of different departments in your organization. This customization ensures that the apps provide relevant features, data integration, and functionality that aligns with each department's goals and activities.

    Custom apps support the following use cases:

    • Create a dedicated mobile app for one or more business units. For example, if you have business units with their own distinct branding and needs, custom apps let you create an app with each business unit's branding and requirements.
    • Use a single app with all the capabilities of Now Mobile (requestor) and Mobile Agent (fulfiller) apps.
    • You want end users to be able to use more than two apps on a single phone.
    • You want a custom-branded app for each of your brands, but you want your executives to be able to use all the different branded apps on their single phone.
    • Create an app for a subset of your employees and continue to support the ServiceNow® mobile apps.
    • Continue to use your current mobile apps and add additional custom apps without interruption.

    How to get custom app type functionality

    To install custom app functionality, contact your ServiceNow representative. This is a very manual process that needs to be discussed with ServiceNow before instance setup and configuration can be shared.