Planning for analytics and reporting

  • Release version: Australia
  • Updated March 12, 2026
  • 1 minute to read

    • Include analytics requirements during the design phase to enable meaningful reporting and insights from the start. Analytics cannot be an afterthought when building on the ServiceNow AI Platform. Defining KPIs and reporting needs during app design ensures that data is captured correctly and supports dashboards, performance metrics, and decision-making.

    Key considerations

    • Identify business KPIs and reporting requirements upfront.
    • Verify that your data model supports queries for analytics and dashboards.
    • Plan for integration with ServiceNow performance analytics and reporting tools.
    • Consider data retention and conformance requirements for analysis.

    General guidelines

    Embed analytics logic into workflows where possible, validate data quality during development, and use ServiceNow's built-in reporting capabilities to avoid custom solutions. Document your analytics plan for stakeholders.