Using agentic AI in ServiceNow Otto for Customer Service Management (CSM)

  • Release version: Zurich
  • Updated July 31, 2025
  • 2 minutes to read
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    Summary of Using agentic AI in ServiceNow Otto for Customer Service Management (CSM)

    The Customer Service Management (CSM) AI Agent Collection in ServiceNow Otto provides prebuilt, fully configured AI agents and agentic workflows tailored to common customer service scenarios. These AI-driven workflows combine autonomous and supervised actions to perform complex, multi-step processes triggered by customer interactions such as cases, conversations, or detected intents. Built on the ServiceNow AI Platform, these agents utilize advanced capabilities including Knowledge Graph, Flow Designer, scripting, and generative AI technologies like Retrieval-Augmented Generation (RAG).

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    This collection operates seamlessly across various systems via AI Agent Fabric and Workflow Data Fabric, ensuring no dependency on data location, while Guardian maintains security and compliance guardrails. By automating routine tasks and reducing friction for human agents, it accelerates resolution times and improves overall customer experience.

    Key Features

    • Agentic Workflows: Ready-to-use workflows for handling customer cases, providing customer insights, and managing complaint resolutions.
    • Triage Cases Workflow: Validates, creates, verifies, and escalates cases, retrieving relevant context to respond directly to customers and avoid unnecessary case creation.
    • Customer 360 Insights: Offers agents real-time, context-aware responses to questions about customer data, case details, product information, and interaction history through multi-turn conversations.
    • Complaint Case Management: Automates complaint intake, sentiment detection, categorization, research, resolution, and communication, reducing manual effort and speeding up case closure.
    • Large Language Model Support: Supports multiple LLM providers including Now LLM Service, Azure OpenAI, Google Gemini, and Anthropic Claude on AWS, configurable via AI Control Tower and AI Admin Hub.
    • Security Controls: Enforces execution of AI agents through Access Control Lists (ACLs) and user identity verification to maintain security compliance.
    • Autonomous Operation: Requires duplicating and activating agentic workflows, agents, and triggers to enable autonomous execution; manual invocation is also supported.
    • Standalone AI Agents: Available AI agents not linked to workflows can be identified and managed separately.

    Practical Benefits for ServiceNow Customers

    • Accelerates case resolution by automating routine and complex customer service tasks.
    • Reduces manual agent workload, allowing agents to focus on higher-value activities.
    • Improves customer satisfaction through faster, context-aware responses and consistent complaint handling.
    • Ensures secure and compliant AI operations with built-in guardrails and access controls.
    • Offers flexibility to configure AI models and workflows to suit organizational needs.

    The Customer Service Management (CSM) AI Agent Collection provides a set of prebuilt, fully configured AI agents and agentic workflows designed to address common Customer Service Management scenarios.

    These model examples combine autonomous and supervised flows to perform multi-step actions using advanced reasoning, triggered by customer cases, conversations, or detected intents. Built on the ServiceNow AI Platform, the agents leverage capabilities such as Knowledge Graph, Flow Designer, scripting, Topics, and Catalog Items. They also use Retrieval-Augmented Generation (RAG), record operations, web search, and generative inputs. Powered by AI Agent Fabric and Workflow Data Fabric, the collection operates seamlessly across systems without dependency on data location, while Guardian enforces guardrails for security and compliance. By offering ready-to-use building blocks, it helps guide and automate complex processes, reduce agent friction, and free human agents to focus on higher-value work. This approach accelerates resolution times and enhances customer experience.

    Table 1. Available agentic workflows for Customer Service Management agent collection
    Agentic workflow Description Available AI agents
    Triage cases Handles end-to-end case or case type validation, creation, verification, and escalation. It can also retrieve relevant context and details from the provided case or interaction to address customer inquiries directly and avoid unnecessary case creation.
    • Triage cases WrapUp
    • Context validator
    • Informational queries
    • Case creation
    • Entity extraction
    • Document verification
    • Email response
    Provide customer 360 insights Provides agents with real-time, context aware responses to queries on customer data, case details, product information, catalog entries, and interaction history, using multi-turn Q&A to maintain conversational context and accuracy.
    • Customer insight AI Agent
    • Case action AI Agent
    Complaint Case AI Agent collection Automate and enhance the complaint resolution process by gathering missing information, detecting customer sentiment, categorizing complaints, and proposing resolutions. It supports human agents by managing complaint intake, triage, research, resolution, and ongoing communication, reducing manual effort and case closure time. 
    • Complaint case intake agent
    • Complaint case triage agent
    • Complaint case research agent

    Supported Large Language Models

    Note:

    You can use Now LLM Service, Azure OpenAI, Google Gemini or Anthropic Claude on AWS as the AI model provider for all generative AI skills and AI agents. Use the Configuration Controls in AI Control Tower to define which options are available, then set the skill-level preferences in the AI Admin Hub console. For more information, see Large language models on the ServiceNow AI Platform®.

    Security implementation considerations

    Enable security implementation to execute AI agents and agentic workflows through Access Control Lists (ACLs) and user identities. For more information, see Implement access control in AI agents

    Considerations for running the autonomous AI Agents

    Important:
    By default, all agentic workflows and AI agent records are read only.
    To run the AI agents autonomously, you must first duplicate the agentic workflow, and then proceed with the following steps:
    • Activate the agentic workflow.
    • Activate all agents within the agentic workflow.
    • Activate the trigger to invoke the agentic workflow automatically. If you prefer to invoke it manually, activating the trigger isn’t necessary.

    Standalone AI agents

    There might be AI agents installed on your instance that are not used in agentic workflows. To learn how to see all agents that are available to you, see Find AI agents.