CSM Overview Plans and Packages Getting Started
Customer Service Management Packages Resolve issues quickly, delight customers and control operating costs with the CSM package and pricing plan that works for you. Get Custom Quote
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CSM Advanced Agentic workflows that automate customer service operations, working side by side with your team. Includes: Agentic Workflows for Customer Service Now Assist Powered Virtual Agent Customer and Partner Portals Case Management and Playbooks Agent Workspace with Unified Omnichannel Advanced Work Assignment Partner and Outsourced Provider Management CRM Foundation
RECOMMENDED CSM Prime AI Specialists that independently resolve customer issues, make decisions and optimise outcomes. Includes Advanced, and: AI Specialists Workforce Optimization
1 All packages include unlimited Virtual Agent conversations.
2 App Engine Starter tables are for configuring packaged applications.
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CSM Advanced CSM Prime AI Agents and Skills      AI Agents for Customer Service Reduce manual effort across the case lifecycle with autonomous agents that handle case creation, triage, research, troubleshooting and resolution. Conversational Summarisation and Wrap-Up Skip the note-taking and move to the next interaction faster with auto-generated summaries for chats, calls, cases and emails. Intelligent Case Triage and Routing Let AI-driven triage extract entities, validate context, identify issues and route cases to the right team before an agent touches them. Sentiment Analysis and Escalation Insights Experience real-time sentiment tracking across cases and interactions, with automatic escalation triggers and trending driver analysis. AI-Powered Recommendations Get smart suggestions for resolution steps, knowledge articles, service offerings and email responses — all provided in the agent workspace contextually. Trending Topics and Operational Insights Use AI-surfaced trends, historical pattern detection and field-level analytics to help spot emerging issues before they scale. CSM Capabilities     Omnichannel Customer Engagement Meet customers on any channel (voice, SMS, chat, web, portal) with unified routing and conversation history. Agent Workspace Gain a single pane of glass with contextual intelligence, guided decisions and recommended actions. Case Management and Playbooks Maintain consistent resolution every time with structured workflows for complaints, onboarding, product support and RMA/returns. Advanced Work Assignment Match every case to the right agent automatically through skills-based routing and intelligent assignment. Customer and Partner Portals Deliver self-service experiences for customers and partners with embeddable web components and configurable templates. Entitlements and Service Contracts Verify customer entitlements in real time and enforce service-level commitments tied to contracts, portfolios and service offerings. Appointment and Schedule Management Let customers book appointments conversationally, with agent scheduling and workforce optimisation built in. Partner and Outsourced Provider Management Extend service delivery to partners and third-party providers with full visibility and SLA tracking. Customer Project Management Track and manage customer-facing projects, onboarding milestones and deliverables from within CSM. Business Organisation Modelling Model your physical locations, branches, stores and organisational hierarchies to align service delivery with how your business operates. Native Voice Bring voice into the agent workspace without third-party middleware through built-in telephony integration with open-frame CTI support. Conversational Messaging Use conversational capabilities across SMS and messaging channels for smarter, context-aware customer interactions. Configuration and Decision Management Enable rules engine and decision builder for dynamic service request criteria, configuration rules and guided workflows. Workforce Optimization Balance workload and maximise team performance with channel management, agent scheduling and resource matching. Platform Capabilities     AI Control Tower

Take control of any AI from a central intelligent hub.

AI Agent Fabric

Connect third-party AI agents and tools to enhance agentic workflow orchestration.

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Workflow Data Fabric

Turn data into AI-powered action with end-to-end governance.

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AI Search Provide personalised, relevant and actionable search results to employees and customers. Benchmarks Gauge your service performance using the industry's largest anonymised customer data set. Chat CMDB

Optimise service operations with a unified, cloud-based platform across operations and service management.

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CSDM

Raise the bar on service delivery with a single data model for enterprise workflows.

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Knowledge Management

Promote self-service with a single source for knowledge across the organisation.

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Mobile Agent Make it easy for agents to triage, act on and resolve requests on the go. Now Mobile

Keep users informed and engaged anytime, anywhere with intuitive mobile apps.

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Reports and Dashboards Service Catalog Improve self-service by offering products and services through a modern, user-friendly storefront. Service Level Management Manage provider-customer commitments to meet or exceed service levels. Surveys and Assessments Drive continual service improvement with feedback and assessment results for any service. Workspaces Workflow Automation

Streamline your workflows to reduce costs, increase productivity and eliminate repetitive tasks.

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Application Development

Empower anyone to quickly extend solutions or build custom business apps.

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Predictive Intelligence

Reduce manual work with built-in machine learning that categorises, routes and prioritises work.


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App Engine Starter

Build and extend custom applications on the ServiceNow platform with low-code tools.

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RaptorDB Standard

Accelerate workflow performance at scale with a high-performance database purpose-built for ServiceNow.

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Agent Miner Analyse agent interactions to discover automation opportunities and optimise service delivery. Universal Request Pro Route complex requests across departments with advanced workflows and cross-team coordination. Mobile Publishing Publish and manage branded mobile app experiences for employees, customers and field workers. Process Mining

Uncover hidden inefficiencies by mapping how work actually flows.

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Platform Analytics

Anticipate trends, prioritise resources and continuously improve with real-time analytics.

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Innovate with ServiceNow Millions of users around the globe rely on ServiceNow workflows to make work better for everyone. 99% customer satisfaction, up from 80% 55% reduction in service caseloads 200% year-over-year increase in self-service
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