Configure, Price, Quote (CPQ) Sell more and close deals faster. Use our AI-powered CPQ to simplify and accelerate sales across all channels, no matter how complex. Schedule Demo Get Data Sheet
Configure Price Quote (CPQ) Contact Us Benefits Use Cases Related Products Resources 
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How does CPQ work? ServiceNow® CPQ uses a powerful logic engine and AI to handle complex rules and pricing in real time. A flexible, API-first design fits into any sales process, with no coding needed.
Powering 85% of the Fortune 500®
Benefits of CPQ Accelerate the sales cycle Guide sellers through configuration and deliver accurate pricing. Quote faster, close more deals and help sellers spend more time with their customers.  Drive revenue in any channel Tap into multiple revenue sources with consistent and accurate quotes across direct sales, partner portals and ecommerce. Manage CPQ with ease Simplify rule, pricing and configuration management with no-code, point-and-click administration.
Use cases for CPQ Guided configuration Help sellers, partners and customers build the right solutions fast. AI-guided selling flows help simplify the most complex configurations. BOM and downstream data extraction Extract data from any screen, form or image to use it instantly in your workflows. Subscriptions and deal modelling Quote subscriptions, recurring services, ramped deals, renewals and bundles easily, with flexible models for any sales motion. Optimised pricing Apply pricing, discounts and approvals dynamically. Make quotes more accurate and competitive while you align to business rules.
Additional use cases Self‑service quoting anywhere Empower customers and partners to build accurate quotes online while your sales team uses the same system to keep every transaction fast and aligned. Agile admin for agile sales Make real-time CPQ updates to quickly respond to sales needs and market changes. Add products, adjust pricing or change logic without waiting for IT.
Related products and solutions Sales and Order Management Connect the ordering lifecycle from capture to fulfilment, with effortless experiences and modern lead-to-cash. ServiceNow AI Agents Boost productivity across every corner of your business with autonomous AI agents that work for you. Contract Management Pro Simplify contract processes and speed business outcomes across your organisation. Field Service Management Connect agents to the mobile tools and teams they need to quickly address and help prevent issues. Customer Service Management Automate requests, solve problems and engage customers with effortless experiences. Order Management Increase the lifetime value of your customers with personalised ordering experiences. Finance and Supply Chain Unify people, processes and systems on a single platform to get work done across the back-office.
Resources See All Resources Documentation Product Catalog Management Order Management Business Portal Press Release ServiceNow Acquires Logik.ai Webinar Optimising Lead-to-Renewals: Use CPQ in a Cohesive Journey
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