AI at ServiceNow Overview AI Agents AI Control Tower Now Assist Responsible AI
ServiceNow puts AI to work for people Let AI do the monotonous work. Free your people to make a bigger impact with our ServiceNow AI Platform for business transformation.   Watch Video (1:00)
AI is only as powerful as the platform it is built into For more than 20 years, ServiceNow has been helping people work smarter. Only the ServiceNow AI Platform brings together everything AI needs to succeed. A single platform that's ready for anything: any AI, any data, any workflows, any model, any industry, any cloud. Let's put AI to work for your people. 
The ServiceNow AI advantage Workflow automation leader Widely recognised as the world's most powerful end-to-end workflow automation platform, ServiceNow makes it easy to put AI to work across your business.   Video CTA AI that's built in, not bolted on Native capabilities come built into the ServiceNow AI Platform, streamlining enterprise AI adoption from day one.  Video CTA All the data you need to fuel AI AI is only as powerful as the data it learns from, and no one connects enterprise data like ServiceNow.  Video CTA Your AI control tower Use the ServiceNow AI Platform to manage, monitor and optimise all your AI initiatives through a single pane of glass.  Video CTA AI you can trust ServiceNow provides AI that's scalable, secure, governed and enterprise-trusted, empowering organisations to step into AI at their own pace.  Video CTA
Trusted by industry leaders
Productivity surges with ServiceNow AI products From generative AI capabilities to autonomous AI agents on the ServiceNow AI Platform, use ServiceNow AI to help offload routine work and complex tasks. We support human interactions in context and we can streamline processes for your customers and employees. AI AGENTS Agentic AI ServiceNow AI Agents don't just assist. They act autonomously, resolving issues, making decisions and interacting with their environments, while always under your control. Learn More Watch Video (1:48) Now Assist Generative AI Out-of-the-box GenAI capabilities, called Now Assist, support human interactions by role. Instantly create new content from learning patterns in existing data to get help, resolve issues and answer questions. Learn More Watch Demo (1:14) AI CONTROL TOWER Control your AI Take control of any AI from a central intelligent hub. Automate AI workflows end to end, manage risk and measure AI's impact. AI Control Tower gives you the visibility and centralised control required to scale any AI confidently and responsibly. Learn More
Enterprise AI Maturity Index 2025 Learn what innovators, leaders and AI early adopters do differently. Read this recent research report to discover how pacesetters turn their AI advantage into meaningful business value.  Find Out Now
See ServiceNow AI in action Browse these videos and demos to learn more about AI on the ServiceNow AI Platform. Book a Custom Demo 4:39 Delivering value with AI agents ServiceNow AI Agents unlock productivity at scale. See out-of-the-box and custom AI agents work autonomously for people. Watch Demo (4:39) 3:49 Transforming your business with AI agents and Workflow Data Fabric Watch how Workflow Data Fabric seamlessly connects, unifies and activates your enterprise data—empowering AI Agents with actionable insights.  Watch Demo (3:49) 3:17 Now Assist for customers and employees Enhance self-service requests with GenAI for greater customer service and case deflections. Watch Demo (3:17) 0:57 ServiceNow and Microsoft merge GenAI applications See our vision of the Now Assist and Microsoft Copilot integration. Watch Demo (0:57) 1:13 Now Assist for ITSM Power up ServiceNow ITSM workflows with GenAI capabilities. Watch Demo (1:13)
Customers innovate with ServiceNow AI
"Our approach, powered by ServiceNow and enhanced with AI, will transform customer experience at BT Group, unlocking value at every stage
of the journey." Hena Jalil
Managing Director and Business CIO
BT Group Read Story
"We have a lot of knowledge content that is powered by Now Assist's GenAI, so customers can find what they need faster". Peiter la Cour Freiesleben
Director of Application Management and Strategic Growth, EMEA
Kainos Read Story
Building AI Responsibly ServiceNow supports AI innovation that augments human capabilities and contributes positively to the world. Our internal processes and guardrails within the ServiceNow AI Platform bolster security and reliability. We work with partner organisations such as NVIDIA, Hugging Face and IBM to foster an open, transparent and responsible AI ecosystem. The ServiceNow commitment to responsible AI Discover the importance of an AI governance plan and what to consider when building one. Read More AI research and development Learn about our AI research team, labs and partnerships. Explore Research
Learn, connect and discover ServiceNow AI WEBCAST Experience real AI agents, not better chatbots See ServiceNow AI Agents in action. Hear from our experts and learn what's ahead. Watch Webcast WEBINAR How GenAI is transforming the enterprise In this brief webcast, explore research and use cases on how GenAI can unlock rapid business potential. Watch Webinar Solution Brief ServiceNow AI Agents overview Discover how ServiceNow covers both traditional, rule-based automation and agentic AI. Get Solution Brief EVENT World Forums 2025 Get ready for a new season of World Forums, where you can learn how to harness the power of AI to transform your business. Find an event in your area. See Event Locations
Frequently asked questions Expand All Collapse All What is generative AI?
Generative AI, also known as GenAI, is a type of artificial intelligence that creates realistic content by learning from existing data. GenAI can provide realistic and creative text, images and other media to transform industries such as entertainment, marketing and healthcare.
What's the difference between GenAI and AI?
AI is a term that describes all forms of machine learning and intelligent automation, while generative AI is specifically focused on the creation of new content based on—but also capable of going beyond—the data sets it was provided with during its training phase. With the recent advent of widely available chat AIs, most AI interactions for the average user actually involve generative AI.
What is agentic AI?
Agentic AI transforms the way businesses operate by automating workflows, driving smarter decisions and boosting agility across the board. It elevates efficiency, fortifies security and delivers real-time insights to help you seize opportunities and mitigate risks. With agentic AI, your business is equipped to scale faster, adapt seamlessly and thrive in an ever-changing market.
What's the future of generative AI?
Although generative AI has been around for decades, its recent rise in terms of capability and availability has been meteoric. As this technology continues to evolve, we can anticipate enhanced creativity and innovation across essentially every industry, allowing for more sophisticated and realistic outputs in content generation, design, music composition, visual arts and more. Generative AI will also continue to drive personalisation and customisation, creating laser-focused recommendations, personalised experiences and unique products designed to address individual customer needs.
What is machine learning?
AI is a term that describes all forms of machine learning and intelligent automation, while generative AI is specifically focused on the creation of new content based on—but also capable of going beyond—the datasets it was provided with during its training phase. With the recent advent of widely available chat AIs, most AI interactions for the average user actually involve generative AI.
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