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AUTHOR
Tony Varaganti
Lead-to-cash Strategist and Solution Architect
Tony Varaganti is a lead-to-cash strategist and solution architect at ServiceNow. He has deep experience in building scalable architectures that align go-to-market and finance operations to accelerate time to market and support global growth. Tony specializes in customer relationship management (CRM), order management, billing, and customer success.
He leads strategic roadmaps focused on process optimization, system integration, and cross-functional alignment. Tony’s work enables unified workflows across front- and back-office functions, supporting both sales-led and self-service models. By incorporating AI-led operating models, he helps organizations improve customer engagement, drive automation, and deliver intelligent, data-driven experiences at scale.
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CRM
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