Now Assist for Software Asset Management (SAM)

  • Release version: Australia
  • Updated March 12, 2026
  • 2 minutes to read
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    Summary of Now Assist for Software Asset Management (SAM)

    Now Assist for Software Asset Management (SAM) enhances your SAM processes by integrating generative AI capabilities into your daily workflows. This application helps reduce manual tasks while improving visibility into compliance and providing optimization insights, enabling Software Asset Management managers to work more efficiently and effectively.

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    Key Features

    • Generative AI Integration: Automate tasks such as generating compliance summaries, SaaS user resolution, and optimization recommendations within the Software Asset Workspace.
    • Licensing Tiers: Choose from three AI tiers—Foundation for basic insights, Advanced for productivity enhancements, and Prime for autonomous AI actions and custom AI asset creation.
    • Agentic Workflows: Utilize AI agent collections to autonomously complete SAM tasks, reducing manual intervention.
    • Configuration: Administrators with appropriate roles can configure Now Assist for SAM to activate generative AI skills tailored to organizational needs.

    Important Considerations

    • Availability of certain AI models and Now Assist features may vary based on region, data center environments (e.g., FedRAMP, NSC DOD IL5, Australia IRAP-Protected), and regulatory constraints.
    • AI outputs are predictive and may not always be accurate or fully tested for your specific use case; human oversight and validation are essential, especially in sensitive domains.
    • Data used by the application is transferred to centralized ServiceNow environments and possibly third-party cloud providers, handled according to ServiceNow’s compliance policies.
    • ServiceNow collects input, output, and editing data from this application to improve AI models, with options for customers to opt out of data collection.
    • Users must adhere to ServiceNow’s AI Acceptable Use Policy to ensure responsible use of AI-generated outputs.

    Getting Help and Resources

    • Access support through the ServiceNow Community on AI and Intelligence, Known Error Portal, and Customer Service and Support.
    • Stay updated on feature availability and regional restrictions by consulting relevant knowledge base articles.

    Use the Now Assist for Software Asset Management (SAM) application to integrate generative AI capabilities into your daily workflow, thereby minimizing manual tasks while enhancing compliance visibility and optimization insights.

    Get started

    The ServiceNow AI Platform now brings you a new AI experience with three licensing tiers available:
    • Foundation: AI basics to deliver insights
    • Advanced: AI to boost productivity across relevant use cases
    • Prime: Act autonomously with all AI assets, and create your own
    For more information, see ServiceNow product tiers.
    Important:
    • Not all model providers are available for customers with in-country SKUs, and some Now Assist products/features are currently unavailable for in-country customers. For more information, see the KB1584492 article in the Now Support Knowledge Base. Be sure to check for model provider availability updates in future releases.
    • Some Now Assist products/features are currently unavailable for customers in the FedRAMP, NSC DOD IL5, or Australia IRAP-Protected data centers, self-hosted customers, or in other restricted environments. For more information, see the KB0743854 article in the Now Support Knowledge Base. Be sure to check for availability updates in future releases.
    • Some Now Assist products/features are currently available only for customers in some regions. Be sure to check for availability updates in future releases.
    • Some AI products and skills are not available in Regulated Markets. For more information, see KB2593939: Regulated Markets AI Products/Skills Not Available. Be sure to check for availability updates in future releases.

    Troubleshoot and get help

    AI limitations

    This application uses artificial intelligence (AI) and machine learning, which are rapidly evolving fields of study that generate predictions based on patterns in data. As a result, this application may not always produce accurate, complete, or appropriate information. Furthermore, there is no guarantee that this application has been fully trained or tested for your use case. To mitigate these issues, it is your responsibility to test and evaluate your use of this application for accuracy, harm, and appropriateness for your use case, employ human oversight of output, and refrain from relying solely on AI-generated outputs for decision-making purposes. This is especially important if you choose to deploy this application in areas with consequential impacts such as healthcare, finance, legal, employment, security, or infrastructure. You agree to abide by ServiceNow’s AI Acceptable Use Policy, which may be updated by ServiceNow.

    Data processing

    This application requires data to be transferred from ServiceNow customers' individual instances to a centralized ServiceNow environment, which may be located in a different data center region from the one where your instance is, and potentially to a third-party cloud provider, such as Microsoft Azure. This data is handled per ServiceNow's internal policies and procedures, including our policies available through our CORE Compliance Portal.

    Data collection

    ServiceNow collects and uses the inputs, outputs, and edits to outputs of this application to develop and improve ServiceNow technologies including ServiceNow models and AI products. In addition, this application will collect information about legal request and/or legal matter (including related field information, comments, and work notes). Customers can opt out of future data collection at any time, as described in the Now Assist Opt-Out page.

    For more information, see the Now Assist documentation.