World Forum Munich 2025 Home Sessions
12 NOVEMBER 2025 | 08:30 - 18:30 One day in Munich. One AI platform. Infinite opportunities. Join us for this complimentary event to experience how you can put AI to work in every corner of your business. Register Now Explore Sessions
World Forum Munich 2025 Register Now Speakers Agenda-at-a-Glance FAQ Sponsors
Experience where the world puts AI to work We're bringing top AI leaders and hands-on training to you. So you can transform every corner of your business right now. Discover More  Hear from AI leaders and visionaries at our keynote—and learn the new ways our customers are empowering their teams with AI. Take Action Build and test in AI Agent labs & HackZone at CreatorCon, then stay connected with ServiceNow User Groups (SNUG). Get Answers  Check out our World Forum Expo for step-by-step demos, 1:1 expert advice—and a whole lot of fun.

Meet Up Network with your peers, ServiceNow experts, and our innovative partners who will help you stay ahead of the AI curve.
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Experience how others are achieving results – in real-time at World Forum
“This solution will help boost customer loyalty, reduce costs, and drive business growth not only for Visa Disputes Managed Services, but also for the hundreds of issuing banks who use this service.” Shane Malloy
Vice President, Product Management, Issuer Processing, Visa
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“AI is permeating everything we do, it's how we will get medicines to patients faster. Having a partner that's innovative like ServiceNow, allows us to do all we can to drive better patient outcomes.” Cindy Hoots
Chief Digital Officer and CIO, AstraZeneca
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Meet our speakers Visionary business leaders will offer insights and inspiration to keep you ahead with AI. Professor Dr. Miriam Meckel

Co-founder and Executive Chairwoman at ada, Professor, and Bestselling Author



A leading voice on AI and leadership, Professor Dr. Miriam Meckel is a bestselling author, ada co-founder, and board leader shaping the future of business.

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Dr. Léa Steinacker

Co-founder and Executive Chairwoman at ada, Social Scientist, Bestselling Author, and Award-Winning Entrepreneur

Bestselling author and Forbes 30 Under 30 honoree, Léa Steinacker drives critical conversations on AI, ethics, and organizational innovation.

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Dave Wright

Chief Innovation Officer, ServiceNow



Dave Wright explores how AI and emerging technologies can reshape business and work. He is passionate about putting people at the center of workplace innovation and helping organizations leverage technology to boost productivity and streamline operations.

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An agenda packed with inspiration
08:30 – 10:00  
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Welcome, Registration, & Expo Opening Pick up your badge and visit the expo to see all the latest cutting-edge innovations of the ServiceNow AI Platform.
10:00 – 11:00  
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World Forum Keynote Get inspired by leaders and ServiceNow customers who are transforming their businesses and customer experiences with AI.
08:30 – 16:00  
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Expo & Sessions Connect with peers, discuss challenges, participate in hands-on AI micro labs, and walk away with actionable advice from industry experts and partners.
16:00 – 17:00  
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Closing Session Join leading experts in a lively panel discussion about what businesses really need to know to thrive in the AI era.
17:00 – 18:30  
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Networking Reception Cap off your day by networking with local leaders and exchanging ideas with industry peers — and don’t miss the SNUGs Social, a Community-led gathering where ServiceNow users can connect and collaborate.
Your questions about World Forum Munich, answered Expand All Collapse All Where is World Forum Munich being held?
World Forum Munich is taking place at Messe München, located at Am Messesee 2, 81829 Munich, Germany.
What other cities are part of the World Forum event series?
We are hosting nine World Forum events around the world. See a list of cities and dates on our central web page
Will World Forum offer a digital experience?
At this time, this event is being offered in a live, in-person format only. 
Who can I contact about any registration issues?
For any event queries or issues with registration for World Forum Munich, please visit the Events Help Center
Is World Forum a good fit if I want to learn more about ServiceNow?
Absolutely! World Forum is open to anyone interested in exploring what ServiceNow has to offer. It's a great opportunity to connect with experts, ask questions, and dive into the platform's AI capabilities.
What is CreatorCon?
CreatorCon is the ultimate hands-on event for ServiceNow developers, admins, architects, and all practitioners looking to build smarter workflows and faster automation. Get hands-on in AI labs, experience the possibilities of innovation at the HackZone, and connect with peers and experts from the Community. Have more questions about CreatorCon? Contact us at CreatorCon@servicenow.com.
How can I experience ServiceNow AI in action?
At CreatorCon, you’ll experience ServiceNow AI in action through mini labs and the HackZone, where you’ll build an AI Agent using real-world use cases. It’s your chance to see ServiceNow AI in action and walk away with something you built!
I’m new to ServiceNow AI Platform. Where do I start with CreatorCon?
If you are new to ServiceNow AI Platform, choose the CreatorCon Builder Track - designed for anyone to get started with no-code and low-code development on ServiceNow. Then join the ServiceNow Community to connect with peers, and explore the Developer Site for free instance and learning paths
Do I need to bring anything to participate in CreatorCon?

Yes! CreatorCon is hands-on, and you’ll get the most out of it if you come prepared. We recommend bringing:

  • Your laptop – Required for labs and workshops
  • Power adapter/charger – Especially if you're traveling from another region
  • A tablet or phone – Highly recommended to use as a second screen for the lab guide. Otherwise, you’ll be switching tabs frequently on your laptop.
  • Your curiosity and excitement – You’re about to build some amazing things!

Additionally, you can stop by the Community Programs booth in the CreatorCon space on the World Forum Expo Show Floor to learn how you can join, or even start, a local chapter.

What are ServiceNow User Groups (SNUGs)?

ServiceNow User Groups (SNUGs) are in-person or virtual events where you can connect with peers, learn new skills, and grow your knowledge and network.

For World Forum 2025, SNUGs will enter a new era: SNUGs will now be led by Community members, not ServiceNow, making SNUGs truly led by the Community, for the Community. Join us at the SNUGs Social, a collaborative experience held during the networking reception at each World Forum event, designed for connection and Community-led good times.

Diamond Sponsors Join the companies that are leading the way in helping us put AI to work for people.  
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