What is LLM (large language model)?

LLM is a deep learning-based AI that uses transformer models—sets of neural networks made up of encoder and decoder pairs—to understand and generate text. Trained on extensive datasets, it leverages self-attention to process relationships in language, serving as a generative AI for creating content.

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Things to know about LLM?
What are the types of large language models? What are key LLM components? What are use cases for large language models? What are some considerations for implementing or using an LLM? What are the benefits of LLMs? Why are large language models important in business? Using large language models with ServiceNow

Origin of large language models

The evolution of LLMs stems from years of research and development in machine learning (ML) and NLP, culminating in models that can engage in dialogue, answer queries, write coherent texts and create content that feels remarkably human-like. Although the concept of machines understanding and generating human-comparable text has long been a goal of computer scientists and linguists, the most significant breakthrough came with the development of neural network-based models—particularly the introduction of the transformer architecture in 2017.

As computational power increased and datasets grew larger, these models were trained on an ever-expanding body of text, culminating in the development of LLMs that we see today. These models, such as OpenAI's GPT series, have set new standards for machine understanding and generation of human language, making it possible for machines to communicate with a level of nuance and complexity that was not previously available.

 

LLM is a deep learning-based AI that uses transformer models—sets of neural networks made up of encoder and decoder pairs—to understand and generate text. Trained on extensive datasets, it leverages self-attention to process relationships in language, serving as a generative AI for creating content.

Language is the foundation of human interaction, helping us to convey ideas, foster relationships and navigate the complexities of our social and professional lives. More than simply a tool for communication, language is the medium through which we access the world. And as we've advanced, our interaction with tools and technologies has increasingly relied on natural language, making our exchanges with machines more intuitive and meaningful.

As such, the dream of building working artificial intelligence has always been contingent on the creation of systems able to understand, interpret and generate human language. In recent years that dream has become a reality, with the development of AI language models (LM). Core components of natural language processing (NLP), basic language models are trained on limited data sets to accomplish very specific tasks—simple text generation, classification, sentiment analysis etc. A large language model (LLM) is the natural evolution of the standard LM, allowing for generative AI solutions capable of performing a much wider array of language-related activities.

Expand All Collapse All What are the types of large language models?

As the application of LLMs has expanded, distinct variations have evolved to address specific needs and challenges. Key categories of LLM include:

Task-specific LLMs

These LLMs are fine-tuned for tasks, such as summarisation, translation or question-answering. Concentrating on a specific function, task-specific LLMs can offer improved performance and efficiency within their designated roles.

General-purpose LLMs

These models are designed to be versatile, capable of performing a wide range of language tasks without specialised training for individual actions. They can generate complex text, understand context and respond to queries across various subjects, making them extremely useful for a broad spectrum of uses.

Domain-specific LLMs

Tailored for expertise in specific fields (such as law, medicine or finance), domain-specific LLMs are trained on specialised datasets. Their focused knowledge base lets them understand and generate industry-specific content with higher accuracy than their general-purpose counterparts.

Multilingual LLMs

With the global nature of communication, multilingual LLMs are developed to understand and generate text in more than one language. These models are essential for creating AI systems that can serve diverse communities, breaking down language barriers standing in the way of easy information access.

Few-shot LLMs

Few-shot LLMs are designed to perform tasks with minimal examples or guidance. They can quickly adapt to new tasks, making them flexible and efficient for applications where extensive training data is not available.

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What are key LLM components?

Building systems that can understand and use human communication with a high degree of sophistication is a complex endeavour. It involves creating models that can process vast amounts of data, recognise patterns in language and generate responses that are coherent, contextually appropriate and (ideally) indistinguishable from those produced by living speakers. At the heart of any LLM are several key components that work in harmony to achieve this level of linguistic expertise. Each of the following plays a crucial role in processing, learning and generating language to meet users' needs:

The embedding layer

The embedding layer is the first stage in the processing pipeline of an LLM. Its main function is to convert words (referred to as tokens) into numerical representations that allow the model to process language mathematically. This facilitates the understanding of semantic and syntactic similarities between words.

Each unique word in the model's vocabulary is associated with a dense vector. Words with similar meanings are positioned closer to each other within this vector space, helping the model to grasp the relationships between terms and develop an understanding of some of the nuances of language.

The feedforward network (FFN) layer

The FFN layer, often part of a larger transformer block within LLMs, is responsible for the non-linear transformation of data. It allows the model to make complex associations between the input and output data, contributing to the model's ability to generate nuanced and contextually relevant text.

Within a transformer block, after the attention mechanism processes the input data, the FFN layer applies a set of linear transformations and non-linear activations. This step is crucial for assisting the model to learn and generate a variety of language patterns.

The recurrent layer

Not all LLMs use recurrent layers, but those that do benefit from the ability to process sequences of data. Prominent in models like long short-term memory (LSTM) and gated recurrent units (GRUs), recurrent layers allow the model to maintain a kind of memory. This helps in understanding and generating language with a sense of continuity and context over long-term use.

Recurrent layers process sequences one element at a time, maintaining information about previously seen elements in the sequence. This is achieved through loops that allow information to persist, making these layers particularly effective for tasks involving sequential data, such as maintaining an ongoing dialogue.

The attention mechanism

The attention mechanism is an algorithm that allows the model to focus on the different parts of the input sequence that are most relevant to its task. This selective focus makes it possible for the model to create more coherent and contextually relevant text by effectively managing long-range dependencies in language.

The mechanism assigns a weight to each part of the input data, indicating its importance in generating the next word in the sequence. By doing so, it can focus its 'attention' on relevant parts of the input while ignoring that which may not be as important.

Transformers

The architectural backbone of the most advanced LLMs, transformers rely heavily on the attention mechanism to process text. They consist of an architecture represented by pairs of encoders (which process input text) and decoders (which generate relevant output text).

The transformers' parallel processing capabilities allow for more efficient learning and help these models to capture complex relationships and subtle meanings in the contextual data. This makes them exceptionally good at understanding and generating human language.

What are use cases for large language models?

Comprehending and generating texts is only one way that LLMs are employed. These advanced AIs offer nearly unlimited practical applications, such as:

  • Online search
    Online search engines benefit immensely from LLMs, which can understand and interpret search queries in natural language, providing more accurate and contextually relevant search results.
  • Customer service
    LLMs can power chatbots and virtual assistants to handle customer inquiries, provide support and resolve issues in a more human-like and efficient manner, reducing resolution times and improving solution accuracy.
  • Knowledge base answering
    LLMs can sift through extensive databases to provide answers to specific questions, making them invaluable in areas such as technical support, research and educational tools.
  • Text generation
    From generating reports to composing emails, LLMs can produce coherent and contextually relevant text that mimics human writing styles.
  • Copywriting
    Marketing and advertising greatly benefit from LLMs, which can generate creative and compelling copy for websites, advertisements, social media posts and more, saving time and resources.
  • Code generation
    LLMs capable of understanding programming languages, generating code snippets, debugging or even creating entire programs based on natural language descriptions are democratising programming, allowing non-coders to create complex software. 
  • Text classification
    LLMs can categorise text into predefined categories with high accuracy, facilitating applications such as content moderation, spam detection and organising information. 
  • Sentiment analysis
    Understanding the sentiment behind text data allows businesses to gauge customer opinions, market trends and social media perception to help guide marketing strategies and product development.
  • DNA research
    LLMs can help analyse genetic sequences. This has contributed to advancements in medicine, such as identifying genetic disorders.
  • Translation
    LLMs can translate text between languages with a high degree of accuracy, enabling clearer communication across language barriers and making content accessible globally.
What are some considerations for implementing or using an LLM?

LLM represents a significant leap forward in artificial intelligence. That said, its development and deployment come with certain unique challenges. Below are some of the primary hurdles related to LLM solutions:

Investment capital

The development of LLMs involves substantial financial investment—costs of computational resources, data storage and skilled personnel. Collaboration between academic institutions, industry and government can help distribute costs and resources, making LLM development more accessible.

Extended periods of training

Training LLMs to achieve desired levels of performance can take weeks or even months, consuming vast amounts of computational power. Incremental training and leveraging more efficient models can reduce training times and resource consumption.

Significant data sets and text corpus demands

LLMs require large and diverse datasets to learn the nuances of human language effectively. Crowdsourcing and partnerships for data sharing can enhance the variety and volume of training data, improving model strength and applicability.

Large carbon footprints

The energy consumption associated with training and running LLMs can contribute to a significant carbon footprint. Utilising renewable energy sources for data centres and optimising the efficiency of AI algorithms can help mitigate the environmental impact.

Privacy and security concerns

The use of personal data for training LLMs raises privacy issues, and the models themselves can be targets for malicious exploitation. Implementing strict data anonymisation techniques and enhancing model security protocols protects user privacy and system integrity.

Susceptibility to bias

LLMs can inherit or amplify biases present in their training data, leading to unfair or discriminatory outputs. Careful curation of training datasets and the application of bias detection and mitigation techniques are essential to reduce this risk.

Lack of interpretability

Understanding how LLMs arrive at certain outputs can be challenging, raising questions about their decision-making processes. Research into explainable AI (XAI) aims to make the workings of LLMs more transparent and comprehensible to users, facilitating trust and reliability.

What are the benefits of LLMs?

Despite the challenges associated with developing and implementing large language models, the benefits they offer significantly outweigh the costs. The following are some of the most noteworthy advantages of LLMs that underscore their transformative potential:

Zero-shot learning

LLMs can perform remarkable tasks they weren't explicitly trained for (known as zero-shot learning). This means they can understand and execute instructions in contexts they have never encountered during their training, demonstrating a level of adaptability and comprehension that is groundbreaking in AI.

Incorporation of large amounts of data

The sheer scale of LLMs allows them to process and analyse vast datasets far beyond human capacity, uncovering patterns, insights and relationships hidden within the data. This capability is invaluable for research, business intelligence and any field that relies on large-scale data analysis.

Adaptability to diverse domains

While LLMs are trained on diverse datasets to understand general language patterns, they can also be fine-tuned for specific domains or tasks. This means they can be adapted to provide expert-level performance in many professional areas, making them incredibly versatile tools in business.

Ability to automate various language-related tasks

From writing and summarisation to translation and customer service, LLMs can automate a wide range of activities. This automation may significantly reduce the time and resources required for specific functions, freeing up human workers to focus on more creative and complex challenges.

Innovation, creativity and alternate perspectives

LLMs can generate novel content, inspire creative solutions and simulate diverse perspectives on a problem, serving as collaborative tools that assist human insight. Whether it's writing, designing or problem-solving, LLMs offer a new dimension to creative processes.

Information accessibility

By translating languages, summarising complex texts and answering queries, LLMs make information more accessible to a broader audience. This helps bridge educational gaps and fosters a more informed society.

Improved decision-making and strategic planning

By providing insights derived from large datasets and offering predictive analyses, LLMs support better decision-making and strategic planning in businesses, governments and more. Their ability to process vast amounts of information can lead to more informed and effective policies and strategies.

Why are large language models important in business?

By automating and enhancing tasks that involve natural language processing—from customer service interactions and content creation to data analysis and decision support—LLMs let organisations scale operations, reduce costs and personalise customer experiences in ways that are otherwise not possible. They can quickly process and generate insights from vast amounts of text data allows businesses to stay ahead of trends, better understand customer sentiment and make data-driven decisions with greater speed and accuracy.

Additionally, LLMs' adaptability across various domains means these models can be applied to extremely specialised fields, offering accurate, authoritative assistance to complement human expertise. This versatility improves operational efficiencies and opens new avenues for product and service innovation, creating opportunities to meet the evolving needs of customers and markets.

Simply put, LLMs are powerful catalysts of transformation, allowing businesses to supplement their professional workforce—pushing and realigning the boundaries of employee capability.

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Using large language models with ServiceNow

What began long ago as an attempt to make computer systems more accessible and coherent through the application of human language has grown into a revolution in generative AI. Today, companies in essentially all industries and sectors are investing in LLM solutions. However, the full potential of LLMs can only be unlocked with the right resources, support and expertise. ServiceNow provides.

Through its comprehensive AI and machine learning technologies, ServiceNow transforms how work gets done, making every aspect of business operations more efficient and intuitive. Built around the award-winning ServiceNow AI Platform and equipped with generative AI, machine learning frameworks, natural language processing (NLP) and advanced analytics, ServiceNow AI solutions seamlessly improve employee productivity while enriching the customer experience.

Take advantage of LLM-based intelligent document processing, natural language understanding, multi-language support and semantic search to deliver personalised, contextual services that are informed, actionable and reliable. Whether it's automating service requests, optimising knowledge bases or providing predictive analytics, ServiceNow's AI ensures that organisations can meet their goals and exceed employee and customer expectations.

Tap into the next evolution of AI; demo ServiceNow today and experience firsthand the transformative power of large language models, for a more efficient, innovative and customer-centric future.

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