Experience remains front of mind for business leaders — and few would deny the vital role it plays in building, maintaining, and strengthening both customer and employee relationships.
But a turbulent economic environment is fundamentally transforming what experience is. Increasingly, good experience goes far beyond just customers and employees in their silos. Businesses looking to succeed in this area must be willing to create a holistic, truly total experience with roots across the entire business.
In this podcast, we’re joined by Dave Wright, Chief Innovation Officer at ServiceNow, who gives us some insight into Total Experience: what it is, what it means, and how businesses can get started on the path to making it a reality.