PRODUCT LAB Let's co-innovate Join our Product Lab Program to help us create tomorrow's solutions. Sign Up
What we do Product Lab is a program that connects you to our User Experience Research and Insights team to test new ideas and transform your feedback into smarter solutions. Sign Up We build We build a comprehensive understanding of the problem space and our users—who they are, their needs, and pain points. We also focus on what they expect in a solution, so we can build the right products. Video CTA We study We study how users interact with our products and identify areas for improvement. This way, we elevate the product experience to increase adoption and generate value for our users. Video CTA We partner We partner closely with Design, Product, and Engineering throughout the product lifecycle. Together, we identify areas for exploration or validation to prioritize learnings and influence product roadmaps.  Video CTA
We uncover powerful user insights that spark innovation, shape meaningful experiences, and drive real customer success.
What you get as a Product Lab member Better product experiences Influence ServiceNow products and direction with early access and feedback. Knowledge sharing Access regular webinars and updates that show how your feedback influences product decisions. Participation rewards Receive gift cards, swag, or make a charity donation when you join a study.
How we connect with users We connect with users through flexible participation that fits your schedule and minimizes disruption, including company visits, workshops, interviews, or observations. Interviews We meet with you, most often remotely, to learn about your experience, needs, and challenges. Video CTA Surveys We send short questionnaires (usually 5 to 10 minutes) so you can share feedback when it works for you. Video CTA Workshops We meet with you, most often remotely, to learn about your experience, needs, and challenges. Video CTA Contextual inquiry With your approval, we’ll observe how you work in your environment to better understand your context. Video CTA
Writing and AI Hear from a user experience expert In this episode of Now Insights, the User Experience Research and Insights team highlights how user feedback shapes product enhancements, from process mining to Now Assist Voice. Watch Video (34:02)
Upcoming UX research opportunities Interested in participating in research on these topics? Share your details with us, and we'll reach out when you're a match for a study.* Sign Up Service Operations Workspace We want to understand the challenges of setting up and using Service Operations Workspace for incident management. Video CTA Generative AI We want to understand how you're using AI today and what you expect from ServiceNow in the future.
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* Our research includes a diverse set of user populations, including but not limited to: customers, partners, implementation experts, IT service desk agents, instance admins, app admins, platform owners, developers, website owners, customer support, and new customers.
Frequently asked questions Expand All Collapse All Who can join?
Any ServiceNow employee, customer, partner, or enterprise software user can join ServiceNow Product Lab Insider Program.
What will you do with my personal information?
The information you provide will only be used to match you with suitable research studies and will not be shared or sold to external parties. For more details, see our Services Privacy Statement.
What type of research can I participate in?
You can help us make our products and services better by participating in surveys, remote interviews, and allowing us to visit you on-site. You can also join workshops at ServiceNow events.
Do I have to live in a particular country to participate?
No, you can participate from anywhere around the world. Flexibility is important for us and our research activities can take place remotely. You have the ability to choose when, where, and how to participate.
Can I invite others in my company organization to join?
Yes! We love welcoming new people to our research community and encourage you to invite other colleagues within your organization so we can learn more about the work that they do. Please send them this link to join our ServiceNow Product Lab Insider Program.
How much time is involved when participating in a research study?
Each study is different, so time requirements will vary. Some studies may require very little of your time, perhaps only 10 minutes for a survey or 60 minutes for an interview, while others may require multiple on-site visits over an extended period of time. 
How do I update my profile or contact information?
To make updates to your profile or contact details, please resubmit the sign-up form using this link.
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