Organisations who are interested in CRM generally have three deployment options: cloud-based, on-premises or hybrid. And while cloud CRM is undeniably the most popular choice for businesses worldwide, on-premises and hybrid solutions offer their own, unique benefits.
Today, many software-as-a-service (SaaS) technologies operate exclusively in the cloud. This means that rather than storing programs and relevant data on on-site hardware (such as a server in a company’s data centre), the software and information exists on off-site, third-party servers. Organisations use cloud services to access their data by way of the internet.
Cloud CRM allows businesses to manage customer-related sales and marketing efforts without the added costs and ongoing maintenance of on-premises deployment. Additionally, users can access cloud-based CRM and essential data from anywhere in the world, provided only that they have secure internet access. Finally, off-site solutions outside of the geographic region remain unaffected in case of local disasters or office emergencies, such as fire, floods, earthquakes etc.
While the cloud provides many clear advantages in terms of CRM deployment, some organisations prefer an on-premises approach. As the name suggests, on-premises CRM maintains all related programs and data on site in company computers and servers. The business deploys and maintains the CRM.
Some would argue that on-premises CRM entails greater cost and effort on the part of the company. However, for organisations with the right resources and IT experience, on-premises solutions may allow for greater control over sensitive data.
Hybrid CRM offers a mix of cloud-based and on-premises CRM, allowing organisations to switch between the two options. They can maintain most data and programs in the cloud, while keeping critical information on site. For businesses with strict regulatory requirements for data handling and storage, hybrid cloud may allow them to enjoy the online infrastructure of cloud CRM while still ensuring regulatory compliance.