Control risk, reduce software spend and arrive quickly at outcomes—all from a single platform with Software Asset Management by ServiceNow. 
Software Asset Management (SAM) Control risk, reduce spend and automate the software lifecycle, all from a single platform. View Demos Watch Video (2:08)
SAM Overview 
One platform for enterprise automation Track and manage software licences across the enterprise from a unified platform. Reduce costs, stay compliant and align use to business need. SAM runs on the ServiceNow AI Platform, a single system of action for the enterprise. Get Infographic  Explore Platform
Featured apps and capabilities for Software Asset Management Software Asset Management groups key applications into scalable packages that can grow with you as your needs change.  Now Assist for Software Asset Management Save time with publisher compliance summaries generated automatically by ServiceNow AI Agents. Software Asset Management Playbooks  Provide step-by-step guidance for completing software management tasks.  Software Asset Workspace  View recommended activities, alerts and actionable insights in one place.  Content Library and Machine Learning  Leverage machine learning to get high normalisation rates out of the box.  Publisher Packs Review licence compliance and optimise positions for complex publishers.  SaaS License Management Manage SaaS costs and usage with meaningful insights and actionable data. Restricted Software Lists   Flag unauthorised personal software and take action for removal.   Bring Your Own Licence   Use existing perpetual licences in public cloud environments.   Remediation Options  Reassign, reclaim and revoke software allocations with automated workflow.  Engineering License Manager   Monitor usage and optimise licences for engineering and speciality apps.   Software Spend Detection   Uncover IT costs by location, cost centre, vendor, product and people. Software Asset Connections   Integrate installed software data from any existing discovery tool.   HR Asset Onboarding  Simplify and automate hardware and software allocations for new employees.   Software Exposure Assessment    Identify and remediate vulnerabilities with automated workflows to security.   FedRAMP Certified   Strengthen your data centre's security profile with FedRAMP certification.   Managed Service Provider Support   Deliver hosted SAM services to enterprise clients, with secure domains.   Performance Analytics   Anticipate compliance trends and report on costs with real-time analytics.   Automated Entitlements   Automate or follow a playbook to import and create procurement data.   Asset Management Executive Dashboard Oversee software, hardware and cloud technology at the executive level.  Contract and Renewal Management   Renew hardware and software contracts through guided actions.   Licence and Cloud Cost Simulator Estimate costs for moving on-premises resources to the cloud.  Load More
Do more with SAM Combine Software Asset Management with other products and apps to create a powerhouse technology platform. Reimagine always-on technology services enabled by automation. Discover Solutions
"[ServiceNow] was almost like a dream come true. (...) It really changes things when you have everything on one platform.” David Klimas ServiceNow AI Platform Architect, KeyBank Read Case Study See All Case Studies
Explore further Dive into overview articles on a variety of topics related to Software Asset Management. Learn About ServiceNow See All Articles What is software asset management? What is SaaS licence management? What is a software licence? What is a SaaS subscription? 
Benefits
Benefits Optimise your software assets across the enterprise with SAM.
Simplify with one platform  Streamline and manage software assets with a single-architecture SAM solution. Use automation and digital workflows to feed critical asset data to the business. Get Infographic 
Reduce costs  Cut software and cloud expenses by pinpointing shadow IT, reducing overlap and optimising licence use.  Get Ebook 
Mitigate licence risk  Protect your business with software licence management by embedding SAM into the IT change process and acting on unlicensed deployments.  Get Ebook 
Automate IT   Save time with custom workflows throughout the lifecycle. Automate processes across departments like HR, procurement, security, GRC and app teams.   Get White Paper 
Platform
Built on the ServiceNow AI Platform Software Asset Management includes AI and other powerful platform capabilities so you can simplify asset tracking across your organisation. Transform your business with a single, unifying platform for the enterprise.
One platform to make work flow ServiceNow AI Platform is the single cloud application platform all ServiceNow products run on. Automate, simplify and connect work across the enterprise to move your business forwards. Explore Platform Watch Video (1:28)
Single data model Say goodbye to manual data inputs and redundancy. Eliminate information silos with one data source for your enterprise. Explore CMDB
Workflow automation  Build, monitor and optimise highly efficient no-code automated workflows. Find Out How
Actionable insights Give everyone in your organisation the info they need to make smarter decisions and improve business processes. Discover AI Watch Video (1:35)
Security lives at the centre of all we do Data security is critical to your business. The ServiceNow AI Platform arms you with the tools and processes you need to improve your security posture. We also help you adhere to regulatory compliance to keep sensitive data safe. Find Out How Get Ebook
Certified Integrations SAM seamlessly integrates with a variety of third-party productivity tools. See All Integrations Gain better visibility into SSO application usage inside Microsoft Entra ID. Capture and maintain software licence information and licence consumption. Discover hardware and software data from Mac and iOS devices, using CMDB and SAM-P best practices. Reimagine how you integrate with SCCM Usage Metering. Collect usage metering information and last used dates from desktop apps in SCCM.  Simplify and accelerate how you integrate with Okta. Reduce software costs while improving productivity. Get visibility into usage and spend for engineering software. Use Coupa Procurement to purchase software licences and automate procurement-related tasks.
Plans and Packages
What you get SAM simplifies work processes to help you solve business problems, and our experts can help you get the most value from your product. We offer services tailored to your needs and unrivalled support. Whatever workflow you need to simplify, we have a package and pricing plan that works for you. Contact Us for Custom Quote
Package Options Get the tools you need most with the SAM package that meets your business needs. Scroll down to see a sample of the features in each package. 
Professional Software Asset Workspace  Content Library and Lifecycle Dates  Discovery and Procurement Integration  Bring Your Own License  Performance Analytics  Publisher Packs  Normalization Engine  Automated Entitlements  Remediation Options  Software Asset Connections  Asset Onboarding and Offboarding  Software Exposure Assessment  FedRAMP Certified  Engineering License Manager  SaaS License Management¹ Managed Service Provider Support  Software Spend Detection  Asset Management Executive Dashboard² Contract and Renewal Management 
Enterprise  Machine Learning Normalization  License and Cloud Cost Simulator  Software Asset Workspace  Content Library and Lifecycle Dates  Discovery and Procurement Integration  Bring Your Own License  Performance Analytics  Publisher Packs  Normalization Engine  Automated Entitlements  Remediation Options  Software Asset Connections  Asset Onboarding and Offboarding  Software Exposure Assessment  FedRAMP Certified  Engineering License Manager  SaaS License Management¹ Managed Service Provider Support  Software Spend Detection  Asset Management Executive Dashboard² Contract and Renewal Management 
1 Includes SaaS License Connections and direct-to-vendor SaaS integrations.
2 Requires at least two asset management products.
Look who's winning with ServiceNow
Key features for SAM Now Assist for Software Asset Management  Save time with publisher compliance summaries generated automatically by ServiceNow AI Agents. Asset Management Executive Dashboard Oversee software, hardware and cloud technology at the executive level.  Content Library and Machine Learning Leverage machine learning to get high normalisation rates out of the box. 
Get results quickly ServiceNow Impact Speed innovation and increase platform performance. Boost your business value, powered by AI and human expertise. Support Find support wherever you are. Search our exhaustive knowledge database for solutions to common issues, best practices and more.   Expert services Get a team of experts to support your implementation, improve your instance health or anything in between.   Training and certification Turn knowledge into measurable outcomes when you train with us. Boost your career with a globally recognised ServiceNow certification.   Partners Add more value with the right ServiceNow partner who has expertise tailored to your business needs. Community Connect, share, learn and collaborate with over 600,000 like-minded individuals in the ServiceNow user community.   Product documentation Learn how to use our products, find answers to your technical questions and explore products by release.  
Resources
Get Data Sheet Align software investments with business outcomes. Empowering cost control and informed decision-making. Read White Paper Modernise and automate IT asset management across software, hardware and the cloud. See Latest Release The ServiceNow AI Platform connects people, functions and systems across your business. Check out the latest apps and capabilities.
Featured resources View All Resources
EBOOK Reap the most value from SAM Read Ebook
Webinars Getting the Most Out of SAM with ServiceNow White Papers Implement Your Best SaaS License Management Strategy IT Asset Discovery: From Visibility to Workflow Data Sheets SaaS License Management Cloud Cost Management
What the industry experts are saying Learn why ServiceNow SAM is in the Gartner Market Guide for Software Asset Management Tools. Get Gartner Report Discover Business Value
Look who's winning with ServiceNow See how other companies optimise their software assets across the enterprise. View All Stories KeyBank harnessed data for 80% reduction in software audit effort. Learn More DNB strengthened risk management with a centralised framework, improving compliance and reducing capital bindings. Read Story Davies streamlined IT operations with a unified platform, cutting upgrade times by 50%. ; Get Case Study
Talk to an expert Connect with us to learn more about our single-platform solution for managing your assets. Contact Us
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