Accelerate productivity with Now Assist – generative AI built right into the ServiceNow AI Platform
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Put AI to work with Now Assist ServiceNow helps employees, customers, agents and developers work smarter with Now Assist, our out-of-the-box GenAI experiences.  
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What can Now Assist with GenAI do for you? Built on the ServiceNow AI Platform, Now Assist combines generative AI capabilities with our powerful workflow automation platform. Now Assist lets you use domain-specific models to improve your organisation's productivity and efficiency, deliver better self-service, recommend actions and provide answers, and make searches more effective.  
Read Ebook Summarisation Generate summaries for cases, chats, incidents and more. A guided setup in the Now Assist admin console makes it fast and simple.
 Conversational exchanges Apply GenAI skills in the form of chatbots and virtual agents. Now Assist uses large language models (LLMs) designed for successful self-service workflows.
 Content creation Help your HR, IT and customer service agents create and edit written content, such as emails and chat replies. 
 Code and flow generation Use AI for code generation to build flows and code with Now Assist. Boost productivity with easy-to-use text prompts that let creators generate and edit quickly.
 Custom skills development Create and deploy custom GenAI skills that are unique to your business workflows and processes.
 AI search Give your users more meaningful searches. Our LLM answers search questions with actionable and relevant AI-generated summaries. 
 Accessibility Interact with Now Assist hands-free using voice commands for increased accessibility and convenience.
Put AI to work for all your people Bring AI skills to every corner of your business. Now Assist goes to work for your employees, customers, agents and creators to supercharge their productivity and deliver outstanding experiences. HR TEAMS Empower HR teams to summarise case information, generate resolution notes and improve overall employee experience with faster resolutions.  Now Assist for HR Service Delivery (HRSD) Read Case Study Watch Demo Get the Guide CUSTOMER SERVICE TEAMS Help your customer and field service teams improve experiences, speed resolutions and work more efficiently. Now Assist for Customer Service Management Now Assist for Field Service Management Read Case Study Watch Demo Get the Guide IT TEAMS Improve IT efficiency, productivity and experiences by providing agents with an AI-powered assistant that streamlines their daily tasks. Now Assist for IT Service Management Now Assist for IT Operations Management Now Assist for Strategic Portfolio Management Watch Case Study (2:54) Watch Demo Get the Guide DEVELOPERS Improve business agility by making it easier for your developers to create and automate applications.  Now Assist for Creator Watch Demo Get the Guide
Get Now Assist for your industry We've expanded Now Assist into industry products for telecom, media and technology, financial services, the public sector, and more.  Watch Demo (4:32)
Financial services Banks and insurance companies can amp up productivity with GenAI for card dispute resolution and insurance claims. See Banking See Insurance Public Sector Government agencies can improve productivity and sweeten experiences while reaching results quickly with GenAI. Explore Product Telecommunications  Telecom providers can use GenAI to quickly understand service problems and resolve issues faster. Get Details Technology providers Using GenAI, technology providers can transform their customer service in terms of agent productivity and experiences.   Learn More
A database for the AI era  With RaptorDB, our high-performance database, you can unify data and analytics on the ServiceNow AI Platform for ultra-fast workflow performance at scale. 
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"While everyone has been talking about GenAI, we've been putting it to work for our people and our customers. We've been able to move quickly because it's built right into the ServiceNow AI Platform". Alex Bell
Business Service CIO
BT Group Read Story Watch Video (2:54)
"We have a lot of knowledge content that is powered by Now Assist's GenAI, so customers can find what they need faster". Peiter la Cour Freiesleben
Director of Application Management and Strategic Growth, EMEA
Kainos Read Story Watch Video (3:07)
"Now Assist is a game changer, in the user experience and in saving time and money for the business." Mark Blyth
Head of Business Solutions
Mears Group Read Story
Resources Find the information you need to support your AI journey. See All Resources Ebooks AI at ServiceNow Responsible AI Guidelines Accelerate Innovation with Now Assist Put AI to Work with Microsoft Copilot Blogs How AI Can Unleash a Human Renaissance New Research Shows the Power of AI Putting AI to Work Across Industries Solution Brief Now Assist
Frequently asked questions What is AI?
AI (artificial intelligence) describes the various technologies that make it possible for machines and computer systems to perform tasks with human-like intelligence. These tasks include decision-making, problem-solving, learning and more—allowing users to increase their efficiency and productivity.
What is generative AI?
Generative AI, also known as GenAI, is a type of artificial intelligence that creates content by learning from existing data. GenAI can provide realistic and creative text, images and other media to transform industries such as entertainment, marketing and healthcare.
What's the difference between AI and generative AI?
AI is a term that describes all forms of machine learning and intelligent automation, while generative AI is specifically focused on the creation of new content based on—but also capable of going beyond—the data sets it was provided with during its training phase. With the recent advent of widely available chat AIs, most AI interactions for the average user actually involve generative AI.
Does Now Assist support FedRamp and GCC customers? 
Yes. U.S. federal agencies and Microsoft 365 Government Community Cloud (GCC) customers can access Now Assist as of June 2024. There are a few limitations, which you can read about in this article.
What languages are supported by Now Assist?
Now Assist is designed to support a variety of languages. Through multilingual support, Now Assist allows users to ask questions in their preferred language, making it accessible to a diverse audience. With automatic translation, users can pose questions in any language, and they will be automatically translated into English for processing. After translation, the system retrieves the most relevant knowledge articles to address the customer's query. The retrieved content is summarised using generative AI and then translated back into the customer's original language.
What AI models does ServiceNow use and support?
ServiceNow has developed its own domain-specific Now® large language models (LLMs) that are trained and fine-tuned on ServiceNow customer use cases on the ServiceNow AI Platform. Additionally, the company supports third-party GenAI models including Microsoft Copilot, Azure OpenAI, IBM WatsonX, OpenAI and Google Gemini. ServiceNow also supports LLMs provided by its customers to give them the flexibility for a wide range of use cases.
What is machine learning?

Machine learning (ML), a type of AI, uses a data analysis method that automates model building by gathering and interpreting large sets of data.


Machine learning applies advanced AI solutions, using data and algorithms to create data models. A model is a mathematical expression that approximates the relationship between the variables that appear in the data and enables the ability to predict one from the other. A very simple example of a model would be a linear relationship that predicts a person's weight from their gender and their height. Rather than following specific, pre-programmed rules, machine learning mimics the human learning process, improving itself through experience and training.
What is an LLM?
An LLM (large language model) is a deep learning-based AI that uses transformer models—sets of neural networks made up of encoder and decoder pairs—to understand and generate text. Trained on extensive datasets, it uses self-attention to process relationships in language, serving as a generative AI for creating content.
What is an AI chatbot?

AI chatbots are a subset of chatbots that incorporate artificial intelligence technologies to enhance their conversational abilities. These technologies include machine learning, which allows a chatbot to refine its responses over time based on accumulated data, as well as natural language processing (NLP) and natural language understanding (NLU), both of which enable the chatbot to interpret and respond to user enquiries more accurately.  

AI chatbots are designed to facilitate more natural and intuitive interactions, progressively improving through deep learning to minimise misunderstandings and provide relevant responses. 
What are AI agents?
AI agents are autonomous software entities that can perceive their environment, make decisions, act independently to achieve specific goals and incorporate new data to improve performance over time. AI agents can handle tasks without constant human intervention, making them useful for assisting people with applications like customer service, workflow automation and data analysis. 
What's the difference between a Now Assist-powered AI chatbot and ServiceNow AI Agents?

AI chatbots that are powered by Now Assist use machine learning and natural language processing to interpret user inputs, generate human-like responses and improve their capabilities through ongoing interactions. 

ServiceNow AI Agents represent a leap forward from AI chatbots. They can learn, think, collaborate and act autonomously without relying upon user inputs. This functionality creates new possibilities, such as teams of ServiceNow AI Agents proactively working together 24/7 to resolve IT incidents or customer support tickets, driving exponentially greater productivity for your people. Meanwhile, you remain in control by setting the guardrails for ServiceNow AI Agents and specifying when their actions require human approval.
Learn what Now Assist can do for you Use the generative AI capabilities in Now Assist to empower people, unlock value and transform experiences across workflows. Contact Us
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