A good company understands the importance of a focus on customer service, or the means through which a company provides assistance to its customers. Common methods include conversations over chat or through messaging apps, responses to emails, self-service features and addressing the customer over the phone.
Customer service is also a process through which a company serves its prospective customers with a focus on customer satisfaction and good experiences, even before the customer has purchased the product or service. It is a means of continually working toward good customer relations to attract and retain customers, and to boost customer loyalty.