Digital transformation is a re-evaluation of how an entire organisation operates—from the systems they use, to their approach to marketing, sales, support etc. But while the technologies themselves may be complex, the motivation for embracing and implementing them generally is not; modern businesses are adopting digital transformation to help ensure their continued survival.
The recent global COVID-19 pandemic created profound, wide-spread turmoil throughout the business world. Disrupted supply chains, the demand for remote-work solutions, pressures to decrease time to market, rapidly shifting customer needs and expectations—enduring these day-to-day fluctuations forced organisations to quickly adapt or fail. And while digital transformation is not a new concept, it took on special significance in 2020 and 2021 to ensure business continuity in an uncertain world.
Because digital transformation is so encompassing, the advantages associated with it are likewise effectively limitless. Digital transformation has the capacity to improve nearly every aspect of business. That said, there are a few primary benefits that tend to stand out from the rest: