What is ServiceNow? What We Do Our Mission AI Platform Benefits Use Cases Our Customers FAQ What is ServiceNow? ServiceNow is the AI control tower for business reinvention —and it all begins with workflows. We are a single platform that brings together any AI, any data, and any workflow, so you can completely transform how people work across every corner of your business. IT problems vanish before they appear. Operational systems alert and fix before a failure even happens. Customers receive answers before frustration sets in. Field service arrives on‑time, informed, and ready. And your people? They spend less time mired in busywork and more time doing what they were actually hired to do. That’s how you put AI to work for people.
What does ServiceNow do? ServiceNow puts AI to work for people. Work shouldn't feel like chaos. But for many companies, it does—a maze of disconnected tools, endless context-switching and mountains of unnecessary work. ServiceNow fixes that. We're the AI control tower that connects all your AI, data and workflows on one platform. Like a single pane of glass where you can see and manage everything securely. The result? Friction fades, work finally flows and people are free—to imagine, to connect, to create and to dream bigger. Explore the Latest Innovations ServiceNow founder, Fred Luddy. What is our mission? ServiceNow makes the world work better for everyone. From day one, we've believed that technology should serve people—not the other way around. It's why we started by automating complex IT tasks with the press of a button. That belief still drives us today. Now, with AI at our core, we help businesses deliver faster, smarter, more meaningful results—to move work forwards across every corner of your business. Hear From Our Founder What is the ServiceNow AI Platform? The ServiceNow AI Platform is a single enterprise-grade platform that's ready for any challenge. It unites any AI, any data, any workflow, any system, any industry, any cloud. AI is only as powerful as the platform it's built into—and nothing brings it all together like ServiceNow. It's your single pane of glass to manage every corner of your business in one place, securely. Explore AI Platform
What are the benefits of the ServiceNow AI Platform? The ServiceNow AI Platform helps organisations work smarter, faster and more securely. It connects AI, data and workflows on one trusted system. It starts with an intuitive AI Experience that accelerates work. It scales with AI Agents that automate complex workflows across every corner of the business. And it gives you full visibility and governance through AI Control Tower and AI Agent Fabric. It's enterprise-grade AI that scales with you—flexible, purposeful and always under your control. Native AI and built-in intelligence Unlike fragmented platforms assembled through acquisitions, ServiceNow AI is built into the core—delivering seamless integration, governance and scale from the start. Enterprise-grade trust and compliance Built on a secure, compliant, cloud-native architecture, our platform offers unprecedented levels of transparency, accountability and governance of AI across your ecosystem. Unified data and workflows Our platform connects AI to a single, unified data model to enhance context and enable compliance. Break down silos between departments with support for every workflow, from IT to HR to Customer Service, with tailored AI capabilities. What is ServiceNow used for? ServiceNow solves more than just IT problems. From HR to Finance, Customer Service to Security, any industry and any size—ServiceNow streamlines work, improves productivity and delivers better experiences across every corner of your business so work works better for everyone. See Products IT
  • Automate ITSM
  • Accelerate incident resolution with AI
  • Optimise operations AIOps
 Video CTA Learn More Risk and Security
  • Respond to threats faster
  • Streamline risk and compliance
  • Gain visibility with end-to-end workflows
 Video CTA Learn More Human Resources
  • Create unified HR portals 
  • Automate onboarding and requests
  • Boost employee satisfaction
 Video CTA Learn More CRM
  • Auto-assign cases to the right agent
  • Personalise based on behaviour
  • Centralise customer data
 Video CTA Learn More App Development
  • Build, scale and optimise apps faster
  • Add AI with pre-built models 
  • Automate testing and QA
 Video CTA Learn More Finance and Supply Chain
  • Automate manual processes
  • Accelerate data-driven decisions
  • Predict and prevent budget risks
 Video CTA Learn More Who uses ServiceNow? More than 85% of the Fortune 500 work with ServiceNow. With billions of workflows already running across IT, HR, Customer Service, Finance and beyond, the world's most innovative companies trust ServiceNow to put AI to work for people.
Why ServiceNow? More than a platform, we're your partner. The experts talk about our unmatched innovation. Our customers share how their data finally works together across every department. And our community says it best: it just feels like magic—turning the impossible into possible.
Customers
"The processes we are improving using the ServiceNow AI Platform are helping us to learn faster…" John Stein
Senior Director, Digital Transformation, NHL Learn More See Customer Stories "The ServiceNow AI Platform plays a crucial role in giving back valuable time to our researchers and scientists…" Cindy Hoots
Chief Digital Officer and CIO, AstraZeneca Learn More See Customer Stories "ServiceNow has made the promise of AI a reality. We're putting it to work for our people and to the benefit of our customers." Colin Mead
Vice President of Global Support, Pure Storage Learn More See Customer Stories
Experts
Ranked #1 in the Building and Managing AI Agents Use Case Video CTA Learn More A 6x Consecutive Leader Gartner® Magic Quadrant™ for Enterprise Low-Code Application Platforms Video CTA Learn More A leader in 4 Gartner® Magic Quadrant™ Reports Video CTA Learn More A leader in 9 Forrester Wave™ Reports Q1, Q2, Q3, Q4 2025, Q2, Q4 2024, and Q4 2023  Video CTA Learn More
 
Gartner, Magic Quadrant for the CRM Customer Engagement Center, Pri Rathnayake, Drew Kraus, Francesco Vicchi, Jim Robinson, 27 October 2025 
Gartner, Magic Quadrant for Business Orchestration and Automation Technologies, Saikat Ray, Tushar Srivastava, Marc Kerremans, Arthur Villa, Cathy Tornbohm, Sachin Joshi, 15 October 2025 
Gartner, Magic Quadrant for AI Applications in IT Service Management, Chris Matchett, Ankita Hundal, Rich Doheny, 2 September 2025 
Gartner, Magic Quadrant for Enterprise Low-Code Application Platforms, Oleksandr Matvitskyy, Akash Jain, Kyle Davis, Adrian Leow, 28 July 2025
 
 
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. The Gartner document is available upon request from ServiceNow. GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. 
 
The Forrester Wave™: Enterprise Service Management, Q4 2025 
The Forrester Wave™: Digital Process Automation Software, Q3 2025 
The Forrester Wave™: Unified Vulnerability Management Solutions, Q3 2025 
The Forrester Wave™: Value Stream Management Solutions, Q2 2025 
The Forrester Wave™: Low-Code Development Platforms for Professional Developers, Q2 2025 
The Forrester Wave™: Software Asset Management Solutions, Q1 2025 
The Forrester Wave™: Task-Centric Automation Software, Q4 2024 
The Forrester Wave™: Strategic Portfolio Management Tools, Q2 2024 
The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q4 2023 
 
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about our objectivity here. 
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How do I get started? Let's get to work. No matter where you are in your digital transformation journey, we're here to help you take a bold step forwards. The world works better with ServiceNow. Your business can too. Get Demo See ServiceNow in action. Our experts can help you get started with a custom demo. Contact Us Reach out to us with any questions and to learn how ServiceNow can help you make work better for everyone. Find a ServiceNow Partner For business transformation, GenAI or optimising your platform, find partners with tailored solutions and expertise to help you.
ServiceNow FAQs Expand All Collapse All Is ServiceNow a CRM?
Yes, ServiceNow is a modern CRM, not a traditional one. It is an AI-first, workflow-driven platform that unifies sales, order management, customer service and field service on a single system. Unlike legacy CRMs focused mainly on sales, ServiceNow orchestrates the entire customer lifecycle from lead to renewal, removing silos across teams. Its native AI agents automate tasks, summarise cases and streamline service delivery, making it ideal for enterprises seeking end-to-end customer experience transformation. 
What are some ServiceNow features?

 ServiceNow offers features that help teams work smarter, faster and with less friction: 

  • AI agents that automate and accelerate work 
  • Low-code tools to build apps fast 
  • Workflows that handle repetitive tasks 
  • Dashboards with real-time insights 
  • Self-service portals for employees and customers 
  • Virtual agents for instant support 
  • Mobile-friendly for work on the go 
  • Easy integrations with tools you already use 
  • One platform that keeps everything connected 

Learn more about the ServiceNow AI Platform
What security measures does ServiceNow take?

ServiceNow provides enterprise-grade security features to protect data, maintain compliance and support secure operations. Its platform includes encryption at rest and in transit, role-based access controls, multi-factor authentication and audit logging. It also supports integrations with security information and event management (SIEM) tools and identity providers.  

ServiceNow regularly undergoes third-party audits and holds industry certifications such as ISO/IEC 27001 and FedRAMP. These capabilities help organisations reduce risk exposure, meet regulatory requirements and maintain trust as they expand digital services.  

Learn more about our security measures
How does ServiceNow help digital transformation?

The ServiceNow AI Platform helps businesses move faster by digitising work, automating processes and breaking down silos. It unites global operations on a single system to boost efficiency, visibility and value across the enterprise. AI-powered agents simplify self-service, build a more skilled workforce and free up teams to focus on high-impact work. With low-code tools, teams can build custom apps quickly. Even indirect procurement gets easier with one engagement layer across systems. The result is faster service, better experiences and more time spent on what matters.  

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What integrations are supported by ServiceNow?

ServiceNow connects with the tools teams use every day, like Slack, Salesforce, Workday, Microsoft Teams, GitHub and more. With REST and SOAP APIs, IntegrationHub spokes, webhooks and prebuilt connectors, it's easy to sync data, trigger actions and automate work across platforms. No complicated setup, just smoother workflows and better collaboration. 

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How does ServiceNow work?
ServiceNow runs on a single AI-powered platform that brings together people, processes and systems. It uses workflows and automation to simplify complex tasks, reduce manual work and deliver better experiences. Teams across departments use it to track work, resolve issues, build apps and connect tools they already rely on. With AI agents and low-code tools built in, it helps businesses work smarter, not harder. 
Is ServiceNow only for IT teams?
No, ServiceNow is not only for IT teams. The ServiceNow AI Platform transforms business through AI agents, serving customers and employees across departments. It offers solutions for CRM, Finance and Supply Chain, App Development, HR, Security and more. By automating workflows and connecting siloed systems, ServiceNow helps teams across the business to streamline operations, deliver better experiences and work more efficiently on a single platform. By standardising workflows across departments, ServiceNow improves consistency and collaboration enterprise-wide. Business leaders can use ServiceNow to monitor performance and scale service delivery without adding unnecessary complexity.
What is it like to work at ServiceNow?

ServiceNow was ranked among Fortune's top 100 workplaces from 2021 to 2025—marking five straight years of recognition. It was also named a top technology workplace for the fifth consecutive year in 2024, ranking #10 among large tech companies. ServiceNow was also featured on the 2025 Fortune Best Workplaces in the Bay Area™ list, ranking #4 in the large category.

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