Messe München
Am Messesee 2
81829 Munich
Germany

The event will be in the International Congress Centre of Messe München (ICM). For all travel guidance, please refer to the travel information page.

For changes to your badge information, visit your Attendee Portal > Registration Summary section. Then click the pencil icon to complete any necessary edits to your name, title, or company prior to arriving on-site.

08:30 – 18:30 | International Congress Center Messe München, Ground Floor Foyer

For faster service, present your QR code found in the event mobile app. Please bring your ID and use the email address you used to register for World Forum.

Always wear your badge while at the venue for access to World Forum sessions, Expo, and special activities. 

Using your mobile device, search for the "ServiceNow Events" app in the Apple or Google app store for a smooth event experience. View your personal agenda, the event venue map, highlights of the day, and get timely updates.

Apple App Store
Google Play Store

To get started using the app:

1. Open the app, then enter the email address you used to register. You will receive a 6-digit verification code in your email. Enter the code, and you’re ready to use the app.

2. An express check-in QR code will pop up when you open the app—use this on-site at Badge Pick-Up to receive your badge.

3. Click ‘Networking’ on the home screen navigation and opt-in to Messaging. Use Messaging to find and communicate with other attendees.

Network: WorldForum2025
Password: #putAItowork

World Forum Munich is a business casual event. We recommend wearing comfortable shoes—you'll be doing a lot of walking.

Please bring your mobile device, as you’ll need it to access the mobile app throughout the event. We also recommend bringing a reusable water bottle, as refill stations will be available throughout the venue.

Explore our knowledge-packed sessions, trainings, demos, and more with the Sessions Catalog. Filter topics, favorite the ones that interest you, and register for the sessions you’d like to attend.

Your selections will appear in the mobile app in the “My Agenda” section. You can also add sessions directly from My Agenda based on open time slots in your personal schedule.

Plan to arrive at your sessions at least five minutes early to secure your seat, as most sessions are first-come, first-served.

Sessions marked "Save a seat" have limited seating, so be sure to sign up as soon as possible.

For sessions that are marked “full,” you are welcome to line up outside of the room in case any seats become available.

Keynote: 10:00 – 11:00 | Auditorium

Join us for an inspiring keynote about how we’re putting AI to work across every corner of your business. Discover how you can unlock AI’s full potential today—across any industry, any agent, and any workflow. Guest speakers include Rüdiger Rath, CEO of CANCOM.

08:30 – 16:00 | First Floor, Hall 14

Connect with peers, discuss challenges, and get advice from industry experts and sponsoring partners. Experience ServiceNow’s latest AI-driven workflow solutions, attend theater sessions on digital transformation, and see activations, demonstrations, and more from leading organizations like Deloitte, Accenture, and many more.

Create, code, and collaborate at CreatorCon. Whether you're just starting out or an experienced practitioner, discover hands-on labs and live demos designed to help you grow your skills. Explore real-world use cases, learn from experts, and sharpen your skills with the latest AI tools.

Explore cutting-edge technology, connect with experts, and experience live demos that will give you actionable advice from industry experts with exhibits like:

1. AI Agent demos – featuring AI Control Tower: Explore three interactive experiences that bring AI Agents to life, from building and customizing them to understanding how they’re secured at scale. Get your questions answered from our AI Champions with these hands-on experiences.

2. CRM demos: Get an inside look at the full CRM solution from sales and order management with Logik CPQ to AI-powered customer service and field service productivity. See how it all connects to drive smarter, faster customer experiences.

3. Now on Now: Explore how ServiceNow is “drinking its own champagne”— aka using our own products to work faster, smarter, and more efficiently. You’ll learn how we implement our own products and use the Now Platform® to transform our work.

16:00 – 17:00 | Auditorium

Join Dr. Miriam Meckel and Dr. Léa Steinacker, award-winning entrepreneurs, tech visionaries, and co-authors of 2024 bestseller Everything Everywhere All AT Once: How AI Impacts Our World.

This is your time to socialize. Meet new people, catch up with friends, and reflect on the day’s valuable insights.

We look forward to seeing you at World Forum Munich!