Exploring Next Experience for Demand Management

  • Release version: Zurich
  • Updated May 11, 2026
  • 2 minutes to read
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    Summary of Exploring Next Experience for Demand Management

    Next Experience for Demand Management offers a centralized workspace designed to streamline the capture, evaluation, and prioritization of demands throughout their entire life cycle. It consolidates all demand-related activities—such as intake, qualification, and task management—into a single interface. This unified workspace eliminates the need to navigate multiple modules by providing direct access to demands, tasks, resources, financials, and supporting records. It enables your team to define scope, assess capacity, estimate effort, and evaluate financial and strategic impact efficiently. Guided by configurable playbooks, demands follow a consistent process from intake through to completion.

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    Users

    • Business Users: Create demands via the Service Catalog or Idea Portal.
    • Demand Users: Create demands within Demand Management and add details; however, they cannot edit demands after submission.
    • Demand Managers: Oversee and prioritize demands, assign tasks for information gathering, and guide demands through life cycle stages.
    • Business Stakeholders: Complete assessments for scoring and review demands prior to approval.
    • Demand Approvers: Approve demands to transition into work items.

    Key Features and Benefits

    • Consistent Demand Intake and Evaluation: Implements a structured workflow ensuring demands progress through defined evaluation stages.
    • Centralized Visibility: Provides a single interface displaying all demand-related information including business cases, capacity, and financials, reducing the need to cross-reference multiple sources.
    • Playbook-Guided Life Cycle: Uses playbooks to define the sequence of stages and required activities, enabling organizations to enforce standardized processes for demand management.
    • Consolidated Data for Prioritization: Offers unified views of demand details, capacity, risk assessments, and financial summaries to support objective demand ranking and prioritization.
    • AI System Integration: Allows associating AI systems to demands directly within the demand workflow through playbook activities.
    • AI-Assisted Content Refinement: Employs Now Assist for Strategic Portfolio Management skills to expand, condense, or summarize text fields, enhancing clarity and completeness of demand records.

    Next Steps

    To leverage Next Experience for Demand Management effectively, explore detailed guidance on configuration, usage, financial management, and collaboration capabilities within the platform. These resources will help your organization tailor the workspace to fit your demand processes and maximize value.

    Next Experience for Demand Management enables you to create, evaluate, and prioritize demands, throughout the demand life cycle.

    Next Experience for Demand Management overview

    Next Experience for Demand Management is a centralized workspace experience that streamlines how your organizations can capture, evaluate, and progress demands through their life cycle. It brings together all demand‑related activities such as intake, qualification, and task management into a single interface. By consolidating access to demands, tasks, resources, financials, and supporting records, the workspace means you don't have to navigate across multiple modules. You can define scope, assess capacity, estimate effort, and evaluate financial and strategic impact. Playbooks guide demands through each stage from intake to completion so your team follows a consistent process.

    All Demands list.

    Next Experience for Demand Management users

    Table 1. Users
    User Description
    Business user Creates a demand using Service Catalog or Idea Portal.
    Demand user Creates a demand using Demand Management and adds required details. Cannot edit the demand details once the demand moves to the Submitted state.
    Demand managers Manages and prioritizes demands based on the available demand details. They can assign demand tasks to gather more details. Demand managers are also responsible for progressing the demand through the different stages in its life cycle.
    Business stakeholders Fills out the assessments for scoring and reviews demands before they are approved.
    Demand approvers Approves the demand to be converted into a work item.

    Next Experience for Demand Management benefits

    Next Experience for Demand Management provides benefits for demand managers and their users.

    • Consistent demand intake and evaluation process: Next Experience for Demand Management enables a structured workflow. Demands progress through defined evaluation stages.
    • Centralized visibility into demand information: Next Experience for Demand Management provides a single interface to view all demands and their associated details such as business cases, capacity, and financials. Demand managers can compile a complete picture of a demand without having to cross-reference multiple forms, modules, or applications to compile a complete picture of a demand.
    • Playbook-guided demand life-cycle: Playbooks define the sequence of stages and activities that demands must go through such as creation, planning, assessment, and approval. Each stage contains a set of prescribed activities that must be completed before demands transition to the next stage. Using playbooks, your organization can define its own processes.
    • Consolidated data for demand prioritization: Next Experience for Demand Management provides demand details, capacity and risk assessment outputs, and financial summaries in a unified view. Demand managers can compare, rank, and prioritize demands based on defined organizational criteria.
    • AI system integration through playbook activities: The AI playbook enables associating AI systems to demands through a playbook activity. This feature enables associating a demand with an AI system from directly within the demand workflow.
    • AI-assisted record refinement and summarization: Using the Now Assist for Strategic Portfolio Management (SPM) skills, demand users and demand managers can expand or condense text content in text fields and summarize the demand.