The Challenge: Customizing furniture orders was complicated by hundreds of variable options

CORT's furniture rental business depends on highly customizable orders that must account for hundreds of variables including product availability, manufacturer capabilities, and shipping logistics. Customers expect to easily configure furniture sets for homes, events, or offices that meet their needs and can be delivered on their preferred timeline.

CORT's sales team had to manually check multiple systems outside of their configuration software for availability and manufacturing timelines. This slowed down sales and often led to delays due to amendments when information wasn't current. CORT also couldn't effectively extend their existing configuration system to their online store, limiting their ability to serve customers who prefer self-service buying.

The Solution: CPQ delivers real-time product information to sales and customers

In partnership with Zaelab, CORT implemented CPQ by ServiceNow (formerly Logik.ai) alongside Pimly to give both sales teams and online customers access to high-quality images and real-time product information. This integration eliminated delays in order processing by providing accurate data at the moment of the sale.

With CPQ’s guided selling, internal sellers and external buyers can provide perfect fit solutions to increase revenue and avoid unnecessary amendments to orders.

The Results: Customers can easily purchase and configure product rentals online

With CPQ, CORT can add new furniture options and bundles to their catalog faster and offer more products directly via their e-commerce platform. CORT has been able to increase revenue and reduce costly order corrections through CPQ’s guided selling functionality for external buyers and internal sellers.

As CORT celebrates 50 years in business, this technology upgrade positions them to better serve customers who increasingly want to shop online without sales assistance.