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Fred Luddy, ServiceNow Founder, Named Ernst & Young Entrepreneur of the Year '11 Award Semi-Finalist

SAN DIEGO ‑ May 11, 2011 ‑ ServiceNow, the creator of cloud services for enterprise IT management, today announced Fred Luddy, ServiceNow founder and chief product officer, is a semi‑finalist for the Ernst & Young Entrepreneur of the Year® 2011 Award in the San Diego region. The awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance, and personal commitment to their businesses and communities.

Fred created ServiceNow to provide an alternative to the old rules and bad habits of traditional enterprise IT software. Born in the cloud, ServiceNow makes IT immediate, social, intuitive, and ultimately user friendly. In other words, Fred set out to give IT people powerful cloud services that just work. Today the world's leading companies, from Sesame Street to Citigroup, rely on SaaS from ServiceNow to transform IT.

"About seven years ago I decided to do something about the existing state of enterprise IT software. I knew there had to be a better way," said Fred. "Fast forward a few years and I began to realize ServiceNow has a very real opportunity to become one of the largest, most successful software companies in the world – unimaginable when it was just a handful of us in a little office in Del Mar.

"A combination of market dynamics, obsessive customer focus, innovative technology, a little luck and a lot of hard work got us here. I'm extremely proud to say it all started in San Diego and continues to benefit the community with great jobs and a renewed vitality."

The Ernst & Young Entrepreneur of the Year awards program celebrates its 25th anniversary this year. The program has expanded to recognize business leaders in more than 140 cities and 50 countries throughout the world.

Regional award winners are eligible for consideration for the Ernst & Young LLP Entrepreneur of the Year national program. Award winners in several national categories, as well as the overall national Ernst & Young Entrepreneur of the Year award winner, will be announced at the annual awards gala in Palm Springs, California on November 12, 2011.

ServiceNow cloud services are drastically different from legacy alternatives and help customers automate the delivery of quality business and IT service automation. To learn more, join ServiceNow customers, employees and partners in San Diego next week at the ServiceNow user conference, Knowledge11. Alternatively, a live, no‑registration‑required instance of ServiceNow is always available at

Ernst & Young's Entrepreneur Of The Year® is the world's most prestigious business award for entrepreneurs. The award makes a difference through the unique way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Ernst & Young Entrepreneur Of The Year® celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 135 cities in 50 countries.

About ServiceNow

ServiceNow was created to break all the old rules of enterprise IT management software. Born in the cloud, ServiceNow makes IT immediate, social and intuitive. From the beginning, the company set out to give IT people powerfully simple cloud services that just work. Today, the world's most recognizable and innovative companies rely on SaaS from ServiceNow to transform IT to achieve IT 3.0. Founded in 2004, ServiceNow was recently named by Inc. 500 as one of the fastest‑growing companies in the world and is the undisputed market share leader in SaaS for IT. For more information, please visit http://www.service‑ or http://blog.service‑

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