Boost sales velocity and efficiency with AI-powered CPQ from ServiceNow - drive omnichannel revenue and eliminate quoting inefficiencies.
CPQ
Overview
Plans and Packages
Getting Started
The world works with ServiceNow®
How does CPQ work?
Behind every quote is a smart engine doing the heavy lifting.
ServiceNow® CPQ uses AI and logic to solve the most complex product and pricing rules, fast. What’s more, it plugs into any system without requiring complex code.
Benefits of CPQ
Sell more faster
Use AI to handle the logic so your reps can move fast even when quoting gets complex.
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Quote anything, any channel
Power every channel with one CPQ engine. From field reps to partners to ecommerce, turn complexity into revenue.
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Make CPQ changes faster
Update configuration, pricing, rules, or bundles in a few clicks so you can stay agile without backup.
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Transform with a single platform
The ServiceNow AI Platform unites AI agents, data, and workflows on one enterprise-grade platform built for scale, trust, and efficiency.
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Smart Discovery
Guide users to the right solution
Help reps, partners, and customers uncover exactly what they need, without guesswork. Discovery flows guide users through the right questions to find the right solution for them.
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Product Catalog Management
ServiceNow AI Agents
Guided Configuration
Configure complex products easily
Walk sellers through what’s allowed, and what’s best, so every configuration is accurate and customer-ready. No more invalid combos or back-and-forth with operations.
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Sales and Order Management
Optimized Pricing
Enable dynamic pricing
Price deals quickly and price them right with the built-in logic and AI-powered rules of ServiceNow CPQ. Whether tiered, volume-based, regional, or contract-specific, pricing will be optimized..
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Contract Management Pro
Manage Subscriptions
Manage renewals with ease
Support the full subscription lifecycle from initial ramp through renewal. ServiceNow CPQ keeps subscription terms, pricing logic, and contract changes aligned across quote, close, and handoff.
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Contract Management Pro
Service Portal
Automated Quoting
Replace error-prone manual quoting
Stop stitching together quotes in Microsoft Word docs and emails. Unify product selections, pricing, terms, and approvals in one system for accurate, complete, and ready-to-send quotes.
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Contract Management Pro
Sales and Order Management
Downstream Data
Integrate seamless data exchange
Connect sales with operations. Turn every quote into structured downstream data ready for fulfillment, billing, and reporting.
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ServiceNow AI Platform
Order Management
OUR CUSTOMERS
Industry leaders rely on ServiceNow to make work better
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40%
Increase in quoting efficiency
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Find Out How
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Delays in order processing
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Wait time to create quotes
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Platform eliminates cost and complexity
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Third-party software integrations
Integrate anything with ServiceNow. Bring your existing software investments onto our platform to connect your people, processes, apps, and data.
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Resources for you
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WEBINAR
Speed up quoting, contract, and renewals
Learn how you can accelerate quoting, contract, and renewals with ServiceNow Sales and Order Management, which includes CPQ.
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Watch Now
Press Release
ServiceNow Acquires Logik.ai
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Read More
Webinar
Optimizing Lead-to-Renewals with CPQ
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WEBINAR
Accelerate Revenue with Sales and Order Management
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Watch Now
Use the ServiceNow ecosystem
Explore our learning tools, community, and partner offerings to find the level of support you need.
Training and certification
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Partners
Find a ServiceNow partner that has proven expertise to meet your business needs.
Product documentation
Learn how to use our products, find answers to your technical questions, and explore products by release.
Community
Join our community to learn, share, and connect with users about ServiceNow solutions.
ServiceNow Impact
Get the support and expertise you need to get value fast. Achieve success your way with a success plan tailored to you.
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Frequently asked questions
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What is CPQ?
CPQ helps businesses configure products, apply pricing rules, and generate accurate quotes fast. CPQ helps sellers close deals with confidence.
Who uses CPQ software?
Sales reps, partners, and even customers use CPQ for quotes that are consistent and accurate across all channels, from direct sales to ecommerce.
Why do companies need CPQ?
Without CPQ, quoting is slow, error-prone, and hard to scale. CPQ speeds up deals, minimizes mistakes, and keeps sales, pricing, and operations aligned.
How does AI improve CPQ?
AI in CPQ guides sellers through complex configurations. It applies pricing logic instantly and facilitates accurate, compliant quoting.
How does AI improve CPQ?
AI in CPQ guides sellers through complex configurations. It applies pricing logic instantly and facilitates accurate, compliant quoting.
Can CPQ handle subscriptions?
ServiceNow CPQ supports subscriptions, renewals, and ramps, so sellers can quote recurring revenue models alongside products and services.
Talk to an expert
Connect with our product experts to arrange a custom demo. See how CPQ can work in your environment.
Schedule a Demo
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