CPQ Overview Plans and Packages Getting Started
Product Configure, Price, Quote (CPQ)
Accelerate quoting and eliminate complexity. Use our AI-powered CPQ to help you configure, price, and quote every product, across any channel, without slowing sales.
Schedule Demo Get Data Sheet
The world works with ServiceNow®
How does CPQ work?
Behind every quote is a smart engine doing the heavy lifting.
ServiceNow® CPQ uses AI and logic to solve the most complex product and pricing rules, fast. What’s more, it plugs into any system without requiring complex code.
Benefits of CPQ Sell more faster
Use AI to handle the logic so your reps can move fast even when quoting gets complex.
Video CTA
Quote anything, any channel
Power every channel with one CPQ engine. From field reps to partners to ecommerce, turn complexity into revenue.
Video CTA
Make CPQ changes faster
Update configuration, pricing, rules, or bundles in a few clicks so you can stay agile without backup.
Video CTA
Transform with a single platform
The ServiceNow AI Platform unites AI agents, data, and workflows on one enterprise-grade platform built for scale, trust, and efficiency.
Video CTA
Use cases for CPQ
Smart Discovery
Guide users to the right solution
Help reps, partners, and customers uncover exactly what they need, without guesswork. Discovery flows guide users through the right questions to find the right solution for them.
Related links Product Catalog Management ServiceNow AI Agents
Guided Configuration
Configure complex products easily
Walk sellers through what’s allowed, and what’s best, so every configuration is accurate and customer-ready. No more invalid combos or back-and-forth with operations.
Related links Sales and Order Management
Optimized Pricing
Enable dynamic pricing
Price deals quickly and price them right with the built-in logic and AI-powered rules of ServiceNow CPQ. Whether tiered, volume-based, regional, or contract-specific, pricing will be optimized..
Related links Contract Management Pro
Manage Subscriptions
Manage renewals with ease
Support the full subscription lifecycle from initial ramp through renewal. ServiceNow CPQ keeps subscription terms, pricing logic, and contract changes aligned across quote, close, and handoff.
Related links Contract Management Pro Service Portal
Automated Quoting
Replace error-prone manual quoting
Stop stitching together quotes in Microsoft Word docs and emails. Unify product selections, pricing, terms, and approvals in one system for accurate, complete, and ready-to-send quotes.
Related links Contract Management Pro Sales and Order Management
Downstream Data
Integrate seamless data exchange
Connect sales with operations. Turn every quote into structured downstream data ready for fulfillment, billing, and reporting.
Related links ServiceNow AI Platform Order Management
Third-party software integrations
Integrate anything with ServiceNow. Bring your existing software investments onto our platform to connect your people, processes, apps, and data.
See All Integrations
Resources for you See All Resources WEBINAR Speed up quoting, contract, and renewals
Learn how you can accelerate quoting, contract, and renewals with ServiceNow Sales and Order Management, which includes CPQ.
Video CTA Watch Now
Press Release ServiceNow Acquires Logik.ai Video CTA Read More Webinar Optimizing Lead-to-Renewals with CPQ Video CTA Watch Now WEBINAR Accelerate Revenue with Sales and Order Management Video CTA Watch Now
Use the ServiceNow ecosystem
Explore our learning tools, community, and partner offerings to find the level of support you need.
Training and certification
Boost your career with a globally recognized ServiceNow certification.
Partners
Find a ServiceNow partner that has proven expertise to meet your business needs.
Product documentation
Learn how to use our products, find answers to your technical questions, and explore products by release.
Community
Join our community to learn, share, and connect with users about ServiceNow solutions.
ServiceNow Impact
Get the support and expertise you need to get value fast. Achieve success your way with a success plan tailored to you.
Learn about Impact
Frequently asked questions Expand All Collapse All What is CPQ?
CPQ helps businesses configure products, apply pricing rules, and generate accurate quotes fast. CPQ helps sellers close deals with confidence.
Who uses CPQ software?
Sales reps, partners, and even customers use CPQ for quotes that are consistent and accurate across all channels, from direct sales to ecommerce.
Why do companies need CPQ?
Without CPQ, quoting is slow, error-prone, and hard to scale. CPQ speeds up deals, minimizes mistakes, and keeps sales, pricing, and operations aligned.
How does AI improve CPQ?
AI in CPQ guides sellers through complex configurations. It applies pricing logic instantly and facilitates accurate, compliant quoting.
How does AI improve CPQ?
AI in CPQ guides sellers through complex configurations. It applies pricing logic instantly and facilitates accurate, compliant quoting.
Can CPQ handle subscriptions?
ServiceNow CPQ supports subscriptions, renewals, and ramps, so sellers can quote recurring revenue models alongside products and services.
Talk to an expert
Connect with our product experts to arrange a custom demo. See how CPQ can work in your environment.
Schedule a Demo