Configure, Price, Quote (CPQ)
Sell more and close deals faster. Use our AI-powered CPQ to simplify and accelerate sales across all channels, no matter how complex.
Schedule Demo
Get Data Sheet
Configure Price Quote (CPQ)
Contact Sales
Benefits
Use Cases
Related Products
Resources
How does CPQ work?
ServiceNow® CPQ uses a powerful logic engine and AI to handle
complex rules and pricing in real time. A flexible, API-first design fits into
any sales process, with no coding needed.
Powering 85% of the Fortune 500®
Benefits of CPQ
Accelerate the sales cycle
Guide sellers through configuration and deliver accurate pricing. Quote faster, close more deals, and help sellers spend more time with their customers.
Drive revenue in any channel
Tap into multiple revenue sources with consistent and accurate quotes across direct sales, partner portals, and ecommerce.
Manage CPQ with ease
Simplify rule, pricing, and configuration management with no-code, point-and-click administration.
Use cases for CPQ
Guided configuration
Help sellers, partners, and customers build the right solutions fast. AI-guided selling flows help simplify the most complex configurations.
BOM and downstream data extraction
Extract data from any screen, form, or image to use it instantly in your workflows.
Subscriptions and deal modeling
Quote subscriptions, recurring services, ramped deals, renewals, and bundles easily, with flexible models for any sales motion.
Optimized pricing
Apply pricing, discounts, and approvals dynamically. Make quotes more accurate and competitive while you align to business rules.
Additional use cases
Self‑service quoting anywhere
Empower customers and partners to build accurate quotes online while your sales team uses the same system to keep every transaction fast and aligned.
Agile admin for agile sales
Make real-time CPQ updates to quickly respond to sales needs and market changes. Add products, adjust pricing, or change logic without waiting for IT.
Related products and solutions
Sales and Order Management
Connect the ordering lifecycle from capture to fulfillment, with effortless experiences and modern lead-to-cash.
ServiceNow AI Agents
Boost productivity across every corner of your business with autonomous AI agents that work for you.
Contract Management Pro
Simplify contract processes and speed business outcomes across your organization.
Field Service Management
Connect agents to the mobile tools and teams they need to quickly address and help prevent issues.
Customer Service Management
Automate requests, solve problems, and engage customers with effortless experiences.
Order Management
Increase the lifetime value of your customers with personalized ordering experiences.
Finance and Supply Chain
Unify people, processes, and systems on a single platform to get work done across the back-office.
Keysight speeds quoting and boosts digital commerce
With CPQ advanced configuration, Keysight Technologies reduced quote processing time by 40% and simplified product setup.
Read Story
StormTrap transforms engineering workflows with CPQ self-service tools
CPQ gave StormTrap a single data model to remove duplicate entries, speed designs, and deliver faster customer solutions.
Get Details
Oldcastle elevates sales, service, and security through CPQ
With one platform, Oldcastle unified siloed systems, improving efficiency and customer service across sales, manufacturing, and admin teams.
Find Out How
Fortress Building Products delivers instant, accurate quotes with guided selling
CPQ gave Fortress Building Products zero wait time for quotes, accurate visual proposals, and greater sales team efficiency.
Read Case Study
CORT delivers perfect‑fit rentals with CPQ guided selling
With CPQ, CORT updated its catalog faster, expands online offerings, and processes rental orders with zero delays.
Get Details
Resources
See All Resources
Documentation
Product Catalog Management
Order Management Business Portal
Press Release
ServiceNow Acquires Logik.ai
Webinar
Optimizing Lead-to-Renewals: Use CPQ in a Cohesive Journey
Talk to an expert
Get answers to your questions and discover how ServiceNow can help you transform your business with modern digital workflows.
Start Here
