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4 min Cheaper tokens, higher AI cost: What you need to know Budgets don’t fail on price alone. They fail when usage scales faster than accountability. AI Thought Leadership
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4 min AI won't save CRM if workflows are still broken Customer satisfaction scores have barely moved in 10 years. It's time for autonomous CRM that acts on your behalf. CRM Thought Leadership
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4 min The fastest-growing jobs of the future AI is reshaping work, but human judgment will define what comes next HR Research
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4 min AI voice agents work only as well as the CRM behind them AI voice agents can sound human and still fail to resolve customer issues. The difference comes down to the CRM connected to them. CRM Thought Leadership
Sanjeev Gandhi, CEO, Orica
1 min Ground Truth Sanjeev Gandhi: Fast when you know, slow when you don’t The CEO of Orica follows a simple rule: Move fast where you have deep domain expertise, and partner where you don't AI Thought Leadership
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3 min Global AI guidelines are forcing new product choices The EU wants models it can inspect. China wants models it controls. Apple proved you can't build one system that satisfies both. News and Events Thought Leadership
Hannah Datz, VP, CRM sales at ServiceNow, and Kevin Abbott, CIO, Panasonic Avionics
29 min Changemakers Why Panasonic Avionics replaced its CRM system Panasonic Avionics CIO Kevin Abbott shares why his team moved from its previous CRM system and what he’s learned from it CRM Thought Leadership
Our latest research
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3 min AI management The state of AI control ServiceNow surveyed 550 executives. Most admit their organizations can't fully see, govern, or account for AI use. Video CTA Read Report
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6 min Exec Signals True AI advantage starts with redesigning work Leaders must rethink roles, journeys, and trust to turn momentum into measurable value Video CTA Read Article
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1 min Workforce Skills Workforce Skills Forecast 2026 Which skills will the future demand? And where will the jobs follow? Video CTA Explore Research
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5 min AI Maturity Enterprise AI Maturity Index 2026 New research confirms that many orgs bought AI, but few built for it Video CTA Read Report
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6 min customer experience The CX Shift: A study of customer expectations in the AI era There’s a widening rift between customer expectations and customer experience. AI can close the gap or make it worse. Video CTA Read Report
Latest insights on AI business reinvention AI for IT
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3 min AI containment failures expose a deep architecture problem Autonomous system overreach points to the need for stronger AI controls built into how work gets done Ethics and Governance Thought Leadership
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4 min Bad data can turn AI speed into exponential exposure The industry is moving AI from insight to execution, which raises the stakes on data accuracy Ethics and Governance Thought Leadership
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8 min Hill-climbing enterprise AI: How ServiceNow built its AI specialists Enterprise AI agents improve through repeated measurement. Here's how our IT agents got better, setbacks included. AI Company Story
AI for CRM
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5 min Thinking about autonomous CRM? Ask these 3 questions first. As agentic AI reshapes customer service and sales, here's how experienced implementers evaluate where autonomous processes can help CRM Thought Leadership
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3 min Your CRM single source of truth may be lying to AI AI agents need live, trusted data to make smarter customer decisions CRM Thought Leadership
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4 min ServiceNow: A Leader and a Customer Favorite in Forrester Wave for CPQ This is our first Forrester configure, price, quote evaluation. Here's what customers say is changing in how they sell. News and Events Company Story
AI for risk & security
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5 min How persuasion can weaken AI agent security Research shows that AI agents are at risk from the same persuasion techniques used on humans Ethics and Governance Research
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4 min 3 shifts turning risk signals into fast action Leaders are using AI to spot issues earlier and respond with confidence Ethics and Governance Partner Story
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3 min AI agents need more robust identity security controls As AI agents gain access across the business, clear ownership and visibility are imperative Ethics and Governance Company Story
AI for HR
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4 min Future Signals: The workday to come 6 signals on what fills the work hours that AI frees Futures Thought Leadership
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2 min Reimagining work in the AI era A blueprint for tomorrow’s human and AI-powered workforce Futures Thought Leadership
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4 min The human work behind successful AI transformation As AI moves deeper into daily work, organizations need new skills, stronger managers, and a clearer view of how value is created HR Research
"Organizations are moving AI agents into production faster than they're building the capabilities to manage them." Vijay Kotu Chief Analytics Officer, ServiceNow
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3 min Read Article Using AI: The 9% problem Buying AI tools was the easy part. Building the infrastructure to support them is where most enterprises are stuck. AI Research
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3 min ServiceNow named a Leader again in the Gartner BOAT Magic Quadrant ServiceNow is also a Leader in the 2026 Gartner Magic Quadrant for AI-Augmented Low-Code Application Platforms News and Events Company Story
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1 min Enterprise AI Maturity Index 2026 industry insights Your guide to ServiceNow findings on enterprise AI maturity across key industries AI Research
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