Accelerate growth for your consumer goods brands  Power profitable growth with an AI platform built for consumer packaged goods (CPG) companies. Improve customer satisfaction with automation and real-time insights.   Learn More
Consumer Goods Contact Sales Industry Solutions Products Customer Stories Featured Resources FAQ
Discover CPG industry solutions Explore our solutions by objective or industry to strengthen your business capabilities.
CRM for Consumer Goods
Speed revenue growth and elevate customer experience Accelerate sales cycles, streamline order fulfillment, and enhance customer service on a single CPG-optimized platform powered by AI. 
Related products  Manufacturing Commercial Operations Sales and Order Management
Industrial Operations
Improve operational efficiency and resilience Modernize factory operations with real-time visibility, OT security, operator digitization, and AI-driven workflows to enhance production.
Related products  Operational Technology Management
Employee and Business Services
Streamline employee workflows and shared services Empower your workforce with AI-powered self-service, streamlined HR processes, and integrated shared business services across the entire enterprise.
Related product ServiceNow Employeeworks  HR Service Delivery
Supply Chain
Reduce procurement risk and improve supplier collaboration Transform supply chain operations with real-time insights, demand forecasting, and supplier management to minimize disruptions and costs.
Related product  Sourcing and Procurement Operations Supplier Lifecycle Operations
Quality and Compliance
Maintain product quality and compliance Automate quality assurance and regulatory compliance with real-time monitoring, risk management, and audit-ready documentation.
Related products Manufacturing Commercial Operations
Innovation
Launch products faster and more efficiently Improve efficiency across research and development, marketing, production, supply chain, and workforce. Reduce waste, optimize resources, and launch faster.
Related product Strategic Portfolio Management
Featured products Explore this selection of ServiceNow® products, proven to drive CPG growth.  Manufacturing Commercial Operations Enhance manufacturing sales, support, and service operations. Speed up revenue and improve experiences. Explore How Operational Technology Management Gain OT visibility and safeguard devices. Minimize downtime with consistent service management. Explore How Sourcing and Procurement Operations Create a unified layer for procurement. Use AI to reduce manual work, improve experiences, and speed processes. Explore How HR Service Delivery Give your employees easy access to resources and assistance. Cut costs with efficient case resolution. Explore How ServiceNow EmployeeWorks  Give employees a conversational AI experience to search and act across business applications. Explore How  Sales and Order Management Connect quoting and fulfillment on one platform with automated order orchestration—no manual handoffs. Explore How
ServiceNow delivers security, efficiency, and productivity for Asahi Understand how Asahi standardized technology on one platform. With ServiceNow AI Platform at the core of its operations, Asahi improved collaboration and user satisfaction while reducing system recovery time. Get Details
KraftHeinz builds a seamless order management process Learn how KraftHeinz enhanced customer service through a new digital approach. See how they improved order management processes, gaining real-time insights and reducing manual tasks. Get Details
 Lion brews a great people experience on the ServiceNow AI Platform Find out how Lion replaced 56 HR service channels with one portal, cutting resolution time by 77% while improving employee satisfaction. Read Customer Story
 Danone connects global workforce to help tackle impending food crisis Understand how Danone improved employee satisfaction for over 70,000 employees by digitizing operations, streamlining global workflows, and delivering a unified experience. Find Out Now
Coca-Cola HBC gains visibility into its entire project universe Find out how Coca-Cola HBC improved project efficiency by 20% with a single source of truth that strengthens visibility and resource management. Get Details
Featured resources View All Resources
AI in Manufacturing Explore how you can harness the power of AI to transform your business. Read Ebook
Ebooks AI in Manufacturing Videos Operational Technology Management
See how we help the world work better Contact Us Talk with a Sales Expert and learn how to put AI to work for your CPG company.  Explore Events Join us at an event and see how ServiceNow makes the world work better for everyone.  Find a Partner Select a ServiceNow partner who understands your business and is certified in the right solutions.  
FAQ Expand All Collapse All Is ServiceNow customizable for the specific needs of CPG businesses?
Yes, the ServiceNow AI Platform is highly customizable, enabling CPG companies to tailor solutions to their specific operational challenges, whether in supply chain, IT services, project management, or customer support. 
How does ServiceNow integrate with existing systems?
ServiceNow integrates seamlessly with existing ERP, CRM, and other business systems used by CPG companies, helping ensure smooth data flow and improved operational efficiency. 
How can ServiceNow help improve CPG supply chain management?
ServiceNow provides real-time insights, predictive analytics, and automation tools to optimize your supply chain and reduce operational bottlenecks.
Get in touch with us Find out how we can help advance your mission. Connect Now
Home Industry Solutions Consumer Goods