Celebrating Latinx cultural heritage at ServiceNow

  • ServiceNow Blog
  • Life at Now
  • Culture
  • 2021
September 15, 2021

Hispanic Heritage Month 2021 at ServiceNow: Marcus T., Isabel E., Vivien F.

Hispanic Heritage Month is Sept. 15 to Oct. 15. The ServiceNow Latinx at Now Belonging Group is excited to commemorate the month with cultural stories from three of its members.

[We’re hiring. Visit our careers page.]

If you’ve ever wondered why Hispanic Heritage Month (HHM) starts in the middle of September, you’re not alone. The reason is that Sept. 15 is the anniversary of independence for Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Mexico’s Independence Day is recognized on Sept. 16, and Chile’s is on Sept. 18.

To coordinate with the independence days of these Latin American countries, Hispanic Heritage Month was declared an official US observance on Sept. 14, 1989.

Creating belonging

Our Latinx at Now Belonging Group is a safe place where Latinx employees and their allies can support one another and discuss topics of interest. Throughout the past year, the Latinx group hosted virtual “fuegoside chats” and “cafecitos,” where members came together to build community and foster a sense of belonging.

"What I wanted to contribute to being the events and membership co-leader of the Latinx Belonging Group is bringing the awareness of the diversity and richness of the Latin American culture." Vivien F., Success Advocate, ServiceNow

ServiceNow Success Advocate Vivien F., a membership engagement lead for Latinx at Now, took a leadership position in the group because she wanted to bring “awareness of the diversity and richness of the Latin American culture to the forefront,” she says.

Marcus T., vice president of product platform management at ServiceNow, admits he’s had a long and lonely career as one of very few Latinos in the tech industry. As an executive sponsor of the Latinx at Now group, his goal is to ensure the next generation of Latino leaders don’t feel that same loneliness throughout their careers.

Honoring heritage

The Latinx community carries great pride in who they are and where they came from. Isabel E., business insights and analytics lead at ServiceNow, takes joy in her Salvadoran background. Just as important is knowing that her journey to get to this point in her career came from hard work and sacrifices made by her grandfather.

“He literally did not go to school because he was so poor, but out of his work, he made it possible that not only my father, but myself, would have an education,” she says.

We hope you’ll celebrate the Latinx community with Vivien, Marcus, and Isabel as they share their stories:

Find your sense of belonging at ServiceNow. Explore our job opportunities.

© 2021 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated.


  • Forrester Wave Leader 2022: Value Stream Management
    IT Management
    Forrester: ServiceNow is a Leader in value stream management solutions
    ServiceNow is a Leader in the Forrester Wave: Value Stream Management Solutions, Q4 2022. Find out what VSM is and what sets our solution apart.
  • Automation jobs: two co-workers look at a computer monitor in an office
    AI and Automation
    Australia outlook: Automation will protect jobs, not take them
    Automation used to be a dirty word, associated with widespread job losses. Australian firms are realizing the benefits of outsourcing work to machines.
  • Uncertain times: man standing in front of open laptop looking out a window
    AI and Automation
    4 ways to future-fit your business to thrive in uncertain times
    Uncertain times are often a catalyst for important innovations. Find out four tech trends that are resonating with ServiceNow customers.

Trends & Research

  • 2022 Gartner Magic Quadrant for IT Service Management Platforms
    IT Management
    A Magic Quadrant Leader in ITSM Platforms for ninth year in a row
  • Total experience companies outperform: prism refraction with an arrow pointing to the right
    Employee Experience
    Survey says: Total experience-focused companies outperform
  • Customer service: smiling businessman on phone walking outdoors
    Customer Experience
    Survey: 3 tips to deliver world-class customer service