Under the hood with ServiceNow and NASCAR

At ServiceNow, we thrive on partnerships that challenge us to innovate and push boundaries. One example is our collaboration with NASCAR—which thrives thanks to our solid foundation of trust, technology, and passion for excellence.

Our partnership focuses on streamlining NASCAR's IT service management and enhancing its employee experience through a world-class employee portal. Using the ServiceNow platform has helped NASCAR modernize its IT infrastructure and empower its employees with tools that allow them to work seamlessly, from the office to the racetrack.

We asked ServiceNow employees who’ve worked with NASCAR what makes this partnership so special and fun. See what they had to say in this video:

Bringing passion to work

Julia M., an innovation officer at ServiceNow, was delighted to work with NASCAR. "When the NASCAR account came around, it aligned perfectly with my passion for sports," she explains.

With a background in sports management and experience working on events such as the Olympics and the World Cup, Julia found herself coming full circle in her career and love of supporting large-scale sports endeavors.

"We were able to supercharge the way NASCAR runs its business, from an IT foundation approach to application development and a world-class employee portal,” adds Franco B., senior account enterprise executive at ServiceNow. “It’s been a foundational journey.”

Building relationships that last

The partnership with NASCAR isn’t just about technology. It’s also about building relationships. "The memories we’ve created with NASCAR will last a lifetime,” Franco says. “We had to earn their trust to embrace our platform, and that’s been formative in my own career."

Eric H., a principal solution consultant at ServiceNow, highlights the collaborative nature of the project. "When I first met with NASCAR, they asked who owns employee experience at the enterprise level,” he says. “I told them it’s the person with the passion and influence to get things done. And they’ve really proved that to be true."

Join a company that values passion and fosters creativity for every employee. Explore ServiceNow careers.