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Adam Smith-Cairns

Adam Smith-Cairns, Product Marketing Manager, ServiceNow IT Workflows--IT Asset Management

Adam Smith-Cairns is a product marketing manager on the ServiceNow IT Workflows—IT Asset Management (ITAM) team. He's been involved with marketing to IT organizations for nearly 20 years. 

Before ServiceNow, Adam worked for Ivanti, LANDesk, an e-learning company, Novell, and an Apple reseller. In addition to his lively marketing career, he's been an instructional designer, freelance writer, technical writer, customer advocacy leader, martial arts studio owner and lead instructor, and life strategies coach. He also published a self-help book available on Amazon called "Kryptonite Factor."

  • IT asset management strategy: 3 workers in front of a desk looking at a tablet
    IT Management
    Rethinking your IT asset management strategy
    April 17, 2023
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  • IT asset discovery: Two male workers hover over their laptops.
    IT Management
    When it comes to IT asset discovery, a snapshot won’t suffice
    August 26, 2021
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Featured

  • ITAM or configuration management? Man sitting on steps outside his house working on laptop
    IT Management
    What comes first: ITAM or configuration management?
    IT asset management (ITAM) and configuration management are critical for IT modernization initiatives. Find out which should be implemented first.
  • Better IT services: woman in a kitchen smiling at a laptop in her hands
    IT Management
    A recipe for better IT services and happier teams
    The traditional wall between IT operations and IT services is harmful to a company’s productivity. It’s also soul-sucking for team members. See a new approach.
  • 3 ServiceNow employees and two U.S. sponsors who helped Ukrainian refugees
    Culture
    Employees build app to match Ukrainian refugees with US sponsors
    Millions of Ukrainians have been displaced from their homes and found themselves in urgent need of international support. Find out how ServiceNow is helping.

Trends & Research

  • How the pandemic has affected business agility
    IT Management
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    Customer Experience
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  • ServiceNow named a Leader in the 2021 Gartner Magic Quadrant for Enterprise Low-Code Application Platforms
    Application Development
    ServiceNow recognized a Leader in 2021 Gartner® Magic Quadrant™ for Low-Code Application Platforms
Productivity depends on people
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