Ryan Wood-Taylor is the director of product marketing at ServiceNow, where he leads IT Asset Management marketing for ServiceNow's fastest-growing product, Software Asset Management. For the past 15 years, his career has been focused on ITAM program implementations, software asset management, and sales operations enablement. As an advisory services professional, he served clients in the Fortune 100 looking to optimize hardware and software spend, understand contractual risk, and realize IT operational efficiency. Ryan also built software audit licensing programs at large software companies that are driving hundreds of millions in revenue annually.