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Forest City Enterprises Deploys ServiceNow to Automate Business Services

National Real Estate Company Consolidates IT Systems and Deploys Custom Employee Management Applications

SANTA CLARA, Calif. – November 19, 2013 – ServiceNow (NYSE: NOW), the enterprise IT cloud company, today announced that Forest City Enterprises has implemented ServiceNow software‑as‑a‑service platform and ServiceNow IT Service Automation Suite to consolidate IT systems, offer employees self‑service functionality and automate business processes within and beyond IT. ServiceNow has enabled Forest City to respond to a wide variety of IT and shared services requirements more quickly and efficiently.

Forest City, a NYSE‑listed national real estate company with $10.7 billion in total assets, is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate and land throughout the United States. In switching to ServiceNow, Forest City replaced legacy IT software that had become unstable, cumbersome to use and not aligned with the company's long‑term IT roadmap of leveraging cloud‑based services.

"Moving IT to the cloud and standardizing on a single system of record is part of our strategic plan. The cloud enables us to be more agile by freeing up resources so we can focus on more strategic IT projects," said Bob Bayer, IT director, Forest City Enterprises. "As we examined the capabilities of ServiceNow, we found that we could replace several other third‑party and homegrown tools for managing IT changes, assets, projects, our knowledge base and self‑service catalog. With ServiceNow, we have eliminated multiple, siloed tools allowing us to dramatically improve the way we deliver IT services and build on our successes across other enterprise functions."

Forest City has driven a number of important improvements with ServiceNow, including:

  • Automated employee onboarding and provisioning to reduce the time it takes to set up a new employee from five business days to two, while reducing the number of dedicated personnel for those functions from three to two
  • Replaced two disparate business systems used for project management for more complete understanding and better management of projects
  • Created a custom application for IT business relationship management using the ServiceNow platform to integrate all internal employee interactions with incidents and requests to provide CRM‑like visibility improving IT productivity and end user satisfaction
  • Matured change management processes and automated real‑time reporting resulting in significant time savings and greater accuracy.

Next, Forest City plans to further the use of ServiceNow both for IT needs and for the needs departments outside of IT, including:

  • Adding Asset Management and Software Asset Management to track and manage the physical, contractual and financial aspects of IT assets more efficiently
  • Extending catalog and request fulfillment to the Procurement group
  • Introducing the newly announced HR case management
  • Deploying GRC for the audit team
  • Automating employee directories and conference room scheduling for the Office Services group as well as other key processes

"One of the strengths of ServiceNow is that out‑of‑the‑box, it can automate a wide variety of workflows," added Bayer. "This has allowed us to create a single set of processes to drive consistency and provide an enhanced IT experience and extend the capabilities to drive improvements across the business."

About ServiceNow

ServiceNow is the enterprise IT cloud company. We transform IT by automating and managing IT service relationships across the global enterprise. Organizations deploy our service to create a single system of record for IT and automate manual tasks, standardize processes and consolidate legacy systems. Using our extensible platform, our customers create custom applications and evolve the IT service model to service domains inside and outside the enterprise. ServiceNow transforms IT from the department of no to the department of now. For more information, visit

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