StormTrap cuts design time with self-service configuration in CPQ
The Challenge: Manual design process slowed sales
StormTrap provides custom concrete solutions for managing stormwater runoff and protecting waterways. Every StormTrap solution must be custom designed for the exact measurements of its installation location. This meant:
Sales teams manually collected extensive customer specifications
Engineers hand-designed each solution from scratch
Documentation and quoting required time-consuming manual work
Customer data lived in separate systems, forcing constant duplication
Maintaining accurate records across systems created extra work
The result? Longer sales cycles, frustrated teams, and limited capacity to serve customers.
We want our customers to have the option to interact with our solutions more and create the option for self-service in an effort to meet our customer centricity goals. Katie FriendDirector of Business Systems, StormTrap
The Solution: CPQ enables faster engineering and customer self-service
The architecture of CPQ by ServiceNow (formerly Logik.ai) is ideal for StormTrap because it presents configuration questions to both sales teams and customers directly, collecting precise specifications without requiring engineering expertise. And because it automatically syncs data across all systems with a single data model, it eliminates duplicate data entry and manual documentation.
The new CPQ is a tool where customers can construct their own water quality solutions without limiting our modular design which was paramount in our decision process. Katie FriendDirector of Business Systems, StormTrap
The results: Less time spent on design creates shorter sales cycles
With CPQ, StormTrap now offers both guided selling for their team and self-service options for customers. The engineering team spends less time on routine configurations and more time on complex design challenges. Most importantly, they can serve more customers without adding administrative overhead.
CPQ’s straightforward development and smooth integration into our Salesforce CRM made this solution a great choice for us.Katie FriendDirector of Business Systems, StormTrap
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Customer Details
Customer
StormTrap
Location
Romeoville, Illinois
Industry
Manufacturing
Employees
100
About StormTrap
StormTrap provides custom concrete solutions for managing stormwater runoff, protecting waterways, and maximizing property use. They create tailored detention, retention, water quality, and water harvesting systems for engineers, property owners, and municipalities that work within site constraints, lower costs, and align perfectly with specific project requirements.
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