May 5-7, 2026 | Las Vegas
Grab your spot and save $400
Register by December 31 for big savings on a full-conference pass.
Register Now
Full-Conference pass
$1,795 $400 off
Access all sessions, labs, AI demos, Expo activations, and more at the best Knowledge yet. Sale ends December 31.
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Full-Conference Group pass 5+ people
$1,795 $200 off
Share the Knowledge experience with your whole team with a discount for groups of five or more. Sale ends December 31.
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Government Full-conference pass
$1,595 $100 off
Qualifying government employees and educators must have a .gov, .edu, or equivalent email address. Sale ends December 31.
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Bundle Pricing
Value for the team. Vision for the business.
Single or group, choose the bundle that works for you. Add our pre-conference training and elevate your Knowledge experience.
Register Now
SINGLE bundle: Full-conference pass + hotel
$3,875
With a single-price bundle, you get the whole package-a discounted, full conference pass your boss will find easier to approve.
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Group bundle: Full-Conference Pass + Hotel
$3,675
Knowledge 2026 group bundles let you buy up to 10 full-conference passes. Simplify approvals and give the team a seamless experience.
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Add-on
Get a ServiceNow University certification
On Monday May 4, get the jump on Knowledge. This add-on gives you hands-on training with products and workflows, plus you can earn an SNU certification before the conference starts.
Pre-conference training
$695
Step inside the ServiceNow University playground for a full day of technical learning.
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CONVINCE YOUR BOSS
How to get the “yes”
Let our AI tool write your “Why should I go to Knowledge 2026” letter—or use a pre-built template.
Need to convince your boss? Let's do it together.*All fields required.
I am
Choose your role
and we're
Pick your biggest challenge
I want to
What’s your main goal
especially
Choose an AI feature
so we can
What’s the business impact
Generate Personalized LetterorDownload Template
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Your Personalized Request
Here's your customized pitch for attending Knowledge 2026. Copy it and make it your own!
Subject: Can I Attend Knowledge 2026? Here's Why It Makes Sense
Hi [Manager Name],
I'd love to attend Knowledge 2026 (ServiceNow's big annual conference) in Las Vegas, May 5-7, 2026. Let me explain why this is a smart investment for our team.
THE CHALLENGE WE'RE FACING:
As , I'm part of a team . This conference is THE place to .
WHY SERVICENOW'S RESPONSIBLE AI MATTERS:
Here's what excites me: ServiceNow is all-in on Responsible AI. At Knowledge 2026, I'll learn how to use the right way—powerful but safe. This lines up perfectly with how we want to do things ethically and responsibly.
WHAT'S IN IT FOR US:
Bottom line? This will help us . Everything I learn applies directly to what we're working on right now.
What I'll get access to:
450+ sessions on AI, automation, and innovation (I'll cherry-pick the best ones)
Hands-on labs where I can actually try stuff out
20,000+ customers, partners, and industry leaders to learn from
Direct face time with ServiceNow experts and execs
I promise to share everything useful with the team and put together an action plan we can start on right away.
What do you think?
Thanks for considering, [Your Name]
Attendees can't get enough of Knowledge
Lowest price. Limited time. Don’t miss out.
Secure your spot now and save $400 on a full-conference pass.