One Mission, One Team
The AI-native enterprise starts here. And you won’t want to miss a thing.
Ignite success
Get inspired by visionary keynotes that spark fresh thinking, showcase what’s possible in an AI-native world, and set the course for what’s next.
Sharpen your edge
Explore the Sellers Hub for customer wins, partner innovations, and expert-led sessions. Leave with proven approaches you can put to work right away.
Build stronger bonds
Kick start meaningful conversations with peers, leaders, and strategic partners. Share ideas and deepen relationships that help us achieve more.
Hear from our leaders
Bold voices. New perspectives. Unforgettable moments. Get it all firsthand from the people guiding our strategy and inspiring our success.
More speaker announcements are coming soon.
Bill McDermott
Chairman & CEO, ServiceNow
As one of the most admired leaders in business, Bill united all ServiceNow employees under one aspiration: to become the AI Defining Enterprise Software Company of the 21st Century.
Video CTA
Paul Fipps
President, Global Customer Operations, ServiceNow
Paul brings 20+ years’ experience driving technology-led business transformation—leading the way to empower organizations to unlock value through the ServiceNow AI Platform.
Video CTA
Feel free to reach out
Questions? Visit the Events Help Center and open a case to connect with our team.
Questions? We’re here to help.
Expand All
Collapse All
When and where will Sales Kickoff 2027 take place?
Sales Kickoff 2027 (SKO27) takes place Tuesday, January 19 through Thursday, January 21, 2027, at the following location:
Mandalay Bay Convention Center
3950 S. Las Vegas Blvd
Las Vegas, NV 89119
Where is my invitation?
Sales Kickoff is invitation-only, mandatory, and limited to quota-carrying Global Field team members over the age of 21. Invitations are sent out on a rolling basis. Many events will require a government-issued ID. No guests will be allowed to attend any portion of SKO27.
What can I expense?
When should I plan to arrive and depart?
To be reimbursed for your travel, please schedule your arrangements as indicated on the travel grid in your invitation.
Personal trip extensions must be reviewed and approved by your manager before booking. If approved, any costs outside of the approved travel and stay dates are to be expensed separately.
How do I book air travel?
How do I book my hotel accommodations?
Register and book your hotel through this site during registration. Do not book with the hotel or via the regional booking tool/CWT, as outside bookings will not be reimbursed.
For changes after booking, you can check hotel availability through the hotel booking link in your Attendee Portal. We cannot accommodate hotel changes if your desired hotel is sold out.
How do I get an international business travel visa?
Visit the SKO Resource Center for Business Travel Support letters and authorization contacts.
For visa application questions, please open a ticket here and a team member will assist.