Sales Kickoff 2025: Know Before You SKO Sales Kickoff 2025 (SKO25) is just two weeks away! Here is everything you need to know to ensure you’re all set to make this a fantastic week.
Badge Pick-up & Logistics Expand All Collapse All Venue location
MGM Grand Hotel

3799 S. Las Vegas Boulevard

Las Vegas, Nevada 89109
Badge Pick-up
Pick up your badge in the MGM Grand Conference Center (CC), Level 1 Foyer. You can also pick up your badge on Monday and Tuesday at the Park MGM Conference Center, Level 1 Foyer. Your event badge must be worn at all times for access to SKO25 sessions and activities. Be sure to bring a government-issued photo ID with you.

Hours of operation:
  MGM Grand CC, Level 1 Foyer Park MGM CC, Level 1 Foyer Monday, Jan. 20 12:00 p.m. – 6:00 p.m. 12:00 p.m. – 6:00 p.m. Tuesday, Jan. 21 7:00 a.m. – 8:00 p.m. 7:00 a.m. – 5:00 p.m. Wednesday, Jan. 22 7:00 a.m. – 4:00 p.m.  - Thursday, Jan. 23 7:00 a.m. – 6:00 p.m. - Download the mobile app
Download the Sales Kickoff 2025 mobile app, ServiceNow Events, before you leave for the optimal event experience. After you download, enter the email address you used to register, and you will receive a 6-digit verification code in your email. Use the mobile app to view your agenda, scope out the venue map, review conference logistics, and receive updates.

And be sure to enable networking! Click “Networking” to opt into messaging capabilities. You will then be able to see other attendees in the directory and to send and receive messages from them.

Download Mobile App (Use this link on your mobile device)
Conference internet access
To avoid excessive data charges while attending SKO25, please remember to connect your mobile devices to the conference Wi-Fi. Wi-Fi connectivity is available throughout the conference center. To connect, select SKO2025 as the SSID (network name) and enter the password 5StarMission. This information is also on the back of your badge.
Meeting attire
Suggested attire is business casual. The average temperature for Las Vegas in January is a high of 59°F/15°C and a low of 39°F/3.88°C. However, temperatures can be unpredictable and the conference center can get chilly, so be sure to bring warm layers. And bring comfortable shoes—you’ll be doing a lot of walking!
Travel & Expense Guidelines Expand All Collapse All Air travel
Need to make adjustments to your flight plans? Visit Concur online or consult this KB article to contact CWT (our travel agency) directly. Departures should be planned for Friday, January 24. Employees should align departure travel with the hotel check-out time of 11:00 a.m.
Ground transportation
Travel from Harry Reid (formerly McCarran) International Airport (LAS) to your hotel is your responsibility. Taxi, Uber, and Lyft will be reimbursed.  Rental cars are not reimbursable for SKO25.
Hotel shuttles
Shuttles will run between the MGM Grand, Park MGM, and New York-New York on Tuesday through Thursday at peak times during the day and evenings. Please consult the SKO25 mobile app for the shuttle schedule
Travel & Expense Policy

It’s very important to review the Sales Kickoff 2025 Travel and Expense Policy before heading to SKO. Here are some expert tips:

Hotels

  • Booking your hotel a day ahead for “early check in” will result in a no-show fee which cannot be expensed.
  • You will receive a separate email that contains your hotel information prior to arrival in Las Vegas.

Travel

  • Upgrades to premium economy, business class, or first class must be paid at your expense and will not be reimbursed. Any non-business-related flight changes are also at your own expense.
  • Taxi, Uber, and Lyft rides will be reimbursed. Rental cars will not.

Meals

  • Meals will be provided throughout SKO25 starting with the Tuesday night Welcome Reception. The only exception is Wednesday’s Networking Night dinner when you may expense up to US$125 per person. You may not expense any other meals during this period.
  • Room service, bar tabs, and entertainment expenses will also not be reimbursed.


Don’t forget to bring your water bottle to SKO. There will be water hydration stations located throughout the venue with compostable cups. Thank you for helping us reduce waste.

Refer to the Sales Kickoff 2025 Travel and Expense Policy for all other expense-related policies.
Content Expand All Collapse All Keynote and breakout session capture
The use of video or photography is prohibited during all keynotes and breakout presentations.
Session and activity times and locations
Refer to the SKO25 My Agenda on your mobile app for your SKO25 sessions and activities information.
Enablement Sessions
  • Corporate Narrative: Tell our AI Platform story with the latest innovations, including ServiceNow AI Agents and Workflow Data Fabric, by using the refreshed Corporate Narrative. All global, quota-carrying roles will Show You Know by LIVE pitching 3 key slides from your mobile phone at SKO. Start practicing NOW with resources on the SSC. Complete your full pitch in frED by February 28.
  • NowWin Team Selling Simulation: Gear up for the ultimate sales showdown, where we'll turn elite execution into an action-packed experience. Ready to level up? Review the Learner Guide on the Sales Kickoff SSC page, which summarizes the simulation and customer accounts you’ll engage with to gain a competitive edge. 
  • ServiceNow University: ServiceNow University is your AI-powered playground for learning, where we're redefining learning for the 21st century and giving you the necessary skills for success. Get ready for a dynamic journey that prepares you to grow your career today and sell ServiceNow University in the future.
Selling Solutions Sessions – Thursday, January 23
Before you arrive at SKO, make sure to choose three of the following mandatory sessions to add to your agenda on Thursday, January 23.  See below for the session options and visit the Agenda Builder to add them to your personal agenda. 

1. Selling to the CIO: Put AI to work for IT
2. Selling to the CISO: Put AI to work for cyber risk
3. Selling to the Front Office: Serve the customer
4. Selling to the CHRO: Power the employee
5. Winning our biggest deals: Revolutionizing business services
6. Connect any data and automate AI workflows
Translation services
Live translation, powered by Wordly, will be available using the QR code provided in your meeting rooms, including the main stage keynote venue.

Important! Wordly offers both audio and visual translation. For audio, please bring your own headset (or ear buds) to SKO.

More information, including the list of supported languages and SKO25 sessions where Wordly translation will be available, is provided in the mobile app.
Social Activities Expand All Collapse All Welcome Reception
It’s the Sales Kickoff like no other! Join your colleagues and our partner guests for an evening of drinks, dinner, networking, and fun from 6:00 – 9:00 p.m. on Tuesday evening. We’ll gather in the MGM Conference Center, Level 1 Marquee Ballroom and Topgolf—located across the parking lot from the ballroom. Space is limited at Topgolf so plan accordingly. Don’t forget to wear your SKO25 badge. We’ll see you there!
“I Did It My Way” Networking Evening
Wednesday night you get to dine “your way”. Pick your dinner companions, make your dinner reservations, and enjoy the evening. You may dine anywhere you like, and our MGM Restaurant Guide will be a helpful resource. As a note: Your dinner expense limit is US$125/person.

We’ll also have private access to Hakkasan Nightclub where you can meet with your colleagues and Partner attendees for networking and cocktails from 7:00 to 10:00 p.m. Government-issued photo ID and SKO25 badge required for entry.
Wednesday Evening Partner Activities  Partner Venue Time Partner Manager Registration link /
email to request invitation The Whole Group Centrifuge
MGM Grand 6:30 - 9:30 p.m. Jared Ryu Register Now CarahSoft Nellie's
MGM Grand 6:30 - 9:00 p.m. Brittany Henning Register Now Thirdera/
Cognizant Company
and 3CLogic Tap Sports Bar
MGM Grand 7:30 - 10:00 p.m. Ajitkumar Ravisankar Register Now Optimum Healthcare Beerhaus
New York-New York
"Happy Hour at the Beerhaus" 8:30 - 10:30 p.m. Nate Smith Register Now Milestone Technologies Top Golf
MGM Grand
"Swing. Sip. Socialize"
 8:30 – 11:30 p.m. Nate Smith Register Now Deloitte International Smoke | MGM Grand 6:30  - 8:30 p.m. Lauren Wallace Register Now NewRocket BrewDog Las Vegas
Rooftop Bar & Restaurant 
"Brews, Connections, & Collaboration" 7:00 - 9:00 p.m. Christian Roberts  Register Now Final Night Celebration & Concert
Thursday night’s festivities kickoff with food and fun at our final night celebration from 5:45 p.m. - 7:15 p.m. Enjoy some great food and conversation before you head over to the Grand Garden Arena for an incredible night of music. Doors open at 7:00 p.m. and the concert begins at 8:00 pm. Badges required for entry. 
Volunteer with ServiceNow Global Impact
Transform lives, one wish at a time. Stuff a teddy bear to support Make-A-Wish and grant life changing wishes for kids with a critical illness.


Join us in the Grand Ballroom Foyer on Wednesday and Thursday from 7:00 a.m. - 8:30 a.m. & 11:00 a.m. – 2:00 p.m.
Additional Information Expand All Collapse All Event conduct expectations
ServiceNow expects all attendees to foster a welcoming, safe, and inclusive environment at Sales Kickoff, reflective of our values. Harassment, inappropriate behavior, offensive materials, obscene language, or any illegal activity will not be tolerated. If you wish to raise a complaint or concern about any unacceptable behavior at this event, please locate a ServiceNow manager or security personnel. In the event that an attendee engages in unacceptable behavior, ServiceNow may take any action it deems appropriate, including removal from the event.

To view the complete Event Conduct Expectations statement, go to www.servicenow.com/event-conduct.html.
Confidential information statement


All information shared at SKO25 is considered confidential.

  • Be mindful of the presence of customers and partners—Avoid conversations in open areas where you might disclose ServiceNow confidential information. 
  • Safeguard ServiceNow customer information—Not all customers have given permission to share use case details publicly. Treat customer information contained in presentation materials as confidential—It’s not to be shared publicly, over social channels, or used as marketing collateral. 
  • Exercise caution about what you share on social media—Refrain from sharing sensitive information about the company and use discretion when posting photos or updates. The use of video or photography is prohibited during all keynote and breakout presentations.  
Sustainability at SKO25

Our presence at the MGM properties this week is enhanced by their commitment to environmental stewardship. You can find out more about MGM and their eco-friendly programs by visiting their website.

Here are a few ways that MGM is committed to sustainability for SKO25 and Las Vegas:

  • Plastic: The venue is reducing plastics through reusable and fiber-based packaging. The paper cups near the water stations are also compostable and sorted by the hotel.
  • Food donations: Unserved food is safely donated to the food insecure and additional food is provided to local farms and composting facilities.
  • Water conservation: Innovative water recycling, water efficient guest operations, and modern equipment that reduces water waste.

24-hour on-site emergency number (also listed on the back of your badge)
+1-888-263-7188 (toll free)
+1-212-916-8595 (local)
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Contact Us For additional questions, please open a case with the Events Help Center and our team will get back to you.