Neudson Freitas Executive Director & Board Member, Banco do Brasil
Professional in finance and marketing, w/ experience in different subsystems of these disciplines: Credit Analysis Economic-Financial Assessment of Projects Project management Customer Segmentation Commercial Strategy for Customer Segments Brand Management & Value Proposition Communication and Marketing. Wholesale, Public Sector and Retail Banking areas, with emphasis on Retail. Highlighted results in Project Management Digital Transformation Acquisition of Public and Private Payrolls Strategy for Retail Banking Retail Credit Portfolio Segmentation, Monetization & Customer Loyalty.
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