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28 October 2026 | RAI Amsterdam World Forum Amsterdam is where AI gets to work  Inspiring speakers. Meaningful connections. AI brought to life through immersive experiences. We can’t wait to do it again. Explore More See Other Events
Knowledge is happening May 4-6, 2027. Sign up now for registration updates. Get Updates
World Forum 2026 | Amsterdam, October 28 - ServiceNow Explore More Why Attend Speakers FAQ Sponsors
Gain AI skills and insights that drive results World Forum delivers practical strategies that are grounded in real business scenarios. Meet your Super Intelligence Control Tower Meet the Super Intelligence control tower for business reinvention, where AI Specialists sense, decide, and act on a single secure platform, while EmployeeWorks and Otto are the intelligent front door to the enterprise. Get hands-on with AI  Vibe code. Build and test your own AI agent. See how Workflow Data Fabric, Context Engine, and Action Fabric connect any data, any AI, and any workflow—while Armis and Veza secure every asset and identity. Turn talk into takeaways Come for conversations with pros and peers. Share your experiences, benchmark your approach, and get practical insights to move work forward. Leave with clear next steps and fresh momentum.
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Go further with what's next Registered attendees have exclusive access to on-demand content. Dive into sessions packed with ideas and insights on AI, innovation, and the future of work, and continue learning beyond World Forum Amsterdam. Start Watching Get a fresh take from leaders and changemakers
Mika Häkkinen
Mika Häkkinen Two-Time Formula 1 World Champion Video CTA
Jayney Howson
Jayney Howson Chief Learning Officer,
ServiceNow Video CTA
Gaurav Rewari
Gaurav Rewari EVP and GM,
Data and Analytics Products,
ServiceNow Video CTA
Rumailah Burden
Rumailah Burden Advisory Solution Consultant,
Employee Workflows,
ServiceNow Video CTA
SNU
Servicenow university Put AI to work for you Meet up with ServiceNow University consultants to map career journeys for you and your team, see best practices for user adoption, and explore real success stories.
Helpful answers, all in one place Expand All Collapse All Where is World Forum Amsterdam being held?
World Forum Amsterdam is taking place at RAI Amsterdam, located at Europaplein 24, 1078 GZ Amsterdam, Netherlands.
What other cities are part of the World Forum event series?
We are hosting nine World Forum events around the world. See a list of cities and dates on our central web page. 
Will World Forum offer a digital experience?
At this time, this event is being offered in a live, in-person format only. 
Who can I contact about any registration issues?
For any event queries or issues with registration for World Forum Amsterdam, please visit the Events Help Center.
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