World Forum Amsterdam 2026
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World Forum 2026 | Amsterdam, October 28 - ServiceNow
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Gain AI skills and insights that drive results
World Forum delivers practical strategies that are grounded in real business scenarios.
Meet your AI Control Tower
Meet the AI control tower for business reinvention, where AI Specialists sense, decide, and act on a single secure platform, while EmployeeWorks and Otto are the intelligent front door to the enterprise.
Get hands-on with AI
Vibe code. Build and test your own AI agent. See how Workflow Data Fabric, Context Engine, and Action Fabric connect any data, any AI, and any workflow—while Armis and Veza secure every asset and identity.
Turn talk into takeaways
Come for conversations with pros and peers. Share your experiences, benchmark your approach, and get practical insights to move work forward. Leave with clear next steps and fresh momentum.
Join us for a day full of AI discovery
Welcome, Badge Pick-up, & Expo Opening
Pick up your badge and explore the Expo to see the latest innovations from the ServiceNow AI control tower for business reinvention.
Expo & Sessions
Connect with peers, discuss challenges, participate in hands-on AI labs, and walk away with actionable advice from industry experts and partners.
World Forum Keynote
Get inspired by leaders and ServiceNow customers who are transforming their businesses and customer experiences with AI.
The Winning Edge: Leadership, Resilience and Success with Mika Häkkinen
Don't miss our closing conversation with Formula 1 legend and two-time World Champion Mika Häkkinen. From championship success to overcoming adversity, Mika will share the mindset, determination and leadership lessons behind sustained success at the highest level.
Networking Reception
Cap off your day by networking with local leaders and exchanging ideas with industry peers.
Get a fresh take from leaders and changemakers
Mika Häkkinen
Two-Time Formula 1 World Champion
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Jayney Howson
Chief Learning Officer,
ServiceNow
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Gaurav Rewari
EVP and GM,
Data and Analytics Products,
ServiceNow
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Rumailah Burden
Advisory Solution Consultant,
Employee Workflows,
ServiceNow
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Helpful answers, all in one place
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Where is World Forum Amsterdam being held?
What other cities are part of the World Forum event series?
We are hosting nine World Forum events around the world. See a list of cities and dates on our central web page.
Will World Forum offer a digital experience?
At this time, this event is being offered in a live, in-person format only.
Who can I contact about any registration issues?
For any event queries or issues with registration for World Forum Amsterdam, please visit the Events Help Center.
One day. Around the world.
AI that works.
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