RAI Amsterdam
Europaplein 24, 1078 GZ Amsterdam
Netherlands

Visit the RAI Amsterdam website for complete transportation details.

For changes to your badge information, visit your Attendee Portal > Registration Summary section. Then click the pencil icon to complete any necessary edits to your name, title, or company prior to arriving on-site.

08:30 – 18:30 | Hall C, Lobby

For faster service, present your QR code found in the event mobile app. Please bring your ID and use the email address you used to register for World Forum.

Always wear your badge while at the venue for access to World Forum sessions, Expo, and special activities. 

Using your mobile device, search for the "ServiceNow Events" app in the Apple or Google app store for a smooth event experience. View your personal agenda, the event venue map, highlights of the day, and get timely updates.

Apple App Store
Google Play Store

To get started using the app:

1. Open the app, then enter the email address you used to register. You will receive a 6-digit verification code in your email. Enter the code, and you’re ready to use the app.

2. An express check-in QR code will pop up when you open the app—use this on-site at Badge Pick-Up to receive your badge.

3. Click "Networking" on the home screen navigation and opt-in to Messaging. Use Messaging to find and communicate with other attendees.

Network: WorldForum2025
Password: #putAItowork

World Forum Amsterdam is a business casual event. We recommend wearing comfortable shoes—you'll be doing a lot of walking.

Please bring your mobile device, as you’ll need it to access the mobile app throughout the event. We also recommend bringing a reusable water bottle, as refill stations will be available throughout the venue.

Explore our knowledge-packed sessions, trainings, demos, and more with the Sessions Catalogue. Filter topics, favorite the ones that interest you, and register for the sessions you’d like to attend.

Your selections will appear in the mobile app in the “My Agenda” section. You can also add sessions directly from My Agenda based on open time slots in your personal schedule.

Most sessions are first-come, first-served. Seats are released five minutes before the session begins, so make sure you arrive early.

Sessions marked "Save a seat" have limited seating, so we recommend signing up as soon as possible.

For sessions that are marked “full,” you are welcome to line up outside of the room in case any seats become available.

Keynote: 10:00 – 11:00 | Hall 12

Get inspired at World Forum with a powerful keynote and spotlight session speakers featuring our inspiring customers. Learn how to model your strategy after real successes to accelerate your AI journey.

08:30 – 16:00 | Hall 12

Connect with peers, discuss challenges, and get advice from industry experts and sponsoring partners. Experience ServiceNow’s latest AI-driven workflow solutions, attend theater sessions on digital transformation, and see activations, demonstrations, and more from leading organizations like Deloitte, Accenture, and many more.

Create, code, and collaborate at CreatorCon. Whether you're just starting out or an experienced practitioner, discover hands-on labs and live demos designed to help you grow your skills. Explore real-world use cases, learn from experts, and sharpen your skills with the latest AI tools.

Explore innovative technology, connect with experts, and experience live demos that will give you actionable advice from industry experts with exhibits like:

• AI Agent demos – featuring AI Control Tower: Explore three interactive experiences that bring AI Agents to life, from building and customizing them to understanding how they are secured at scale. Get your questions answered from our AI Champions with these hands-on experiences.

• CRM demos: Get an inside look at the full CRM solution from sales and order management with Logik CPQ to AI-powered customer service and field service productivity. See how it all connects to drive smarter, faster customer experiences.

• Now on Now: Explore how ServiceNow is “drinking its own champagne"—aka using our own products to work faster, smarter, and more efficiently. You will learn how we implement our own products and use the Now Platform® to transform our work.

16:00 – 17:00 | Hall 12

Join us as Olympian and World Champion Michael Johnson—with nine world titles and 19 gold medals—aims to inspire others as a business performance speaker and advisor by sharing his success strategies and the importance of adapting to various challenges.

17:00 – 18:30 | Hall 12

This is your time to socialize. Meet new people, catch up with friends, and reflect on the day’s valuable insights.

We look forward to seeing you at World Forum Amsterdam!