Table of contents

Check-in & logistics Content Social activities

Check-in & logistics Expand All Collapse All Venue location

RAI Amsterdam
Europaplein 24, 1078 GZ Amsterdam
Netherlands

Visit the RAI Amsterdam website for complete transportation details.

Badge information

For changes to your badge information, visit your Attendee Portal, Registration Summary section. Then click the pencil icon to complete any necessary edits to your name, title, or company prior to arriving onsite.

Badge Pick-up

8:30 a.m. – 6:00 p.m. | Hall C, Lobby

For faster service, present your QR code found in the event mobile app. Please bring your ID and use the email address you used to register for World Forum.

Always wear your badge while at the venue for access to World Forum sessions, Expo, and special activities. 

Get the mobile app

Using your mobile device, search for the "ServiceNow Events" app in the Apple or Google app store for a smooth event experience. View your personal agenda, the event venue map, highlights of the day, and get timely updates.

Apple App Store
Google Play Store

To get started using the app:

1. Open the app, then enter the email address you used to register. You will receive a 6-digit verification code in your email. Enter the code.

2. An express check-in QR code will pop up when you open the app—use this on site at Badge Pick-up to receive your badge.

3. Click "Networking" on the home screen navigation and opt in to Messaging. Use Messaging to find and communicate with other attendees.

Internet access

Network: WorldForum2026
Password: #putAItowork

What to wear

World Forum Amsterdam is a smart business attire event. We recommend bringing a light sweater or jacket, and wear comfortable shoes—you'll be doing a lot of walking.

What to bring

Please bring your mobile device, as you’ll need it to access the mobile app throughout the event. If you’re participating in hands-on labs, be sure to bring your laptop and charger. We also recommend bringing a reusable water bottle, as refill stations will be available throughout the venue.

Session seating

Sessions are first-come, first-seated. Adding a session to your agenda does not guarantee your seat, so make sure you arrive early to secure your spot.

Content Expand All Collapse All Build your agenda

Explore our knowledge-packed sessions, trainings, demos, and more with the Sessions Catalogue. Filter topics, favourite the ones that interest you, and register for the sessions you’d like to attend.

Your selections will appear in the mobile app in the “My Agenda” section. You can also add sessions directly from My Agenda based on open time slots in your personal schedule.

World Forum Keynote

10:00 a.m. – 11:00 a.m. | Hall 12

Get inspired at World Forum with a powerful keynote that showcases how ServiceNow connects intelligence to action without losing the human judgement that makes AI trustworthy.

Closing Session

4:00 p.m. – 5:00 p.m. | Hall 12

Join two-time F1 Champion Mika Häkkinen for an exciting discussion on winning. He'll break down the mindset, leadership decisions, and resilience that drive sustained success at the highest level.

World Forum Expo

8:30 a.m. – 6:00 p.m. | Hall 12


Connect with peers, discuss challenges, and get advice from industry experts and sponsoring partners. Experience ServiceNow’s latest AI-driven workflow solutions, attend theatre sessions on digital transformation, and see activations, demonstrations, and more from leading organisations.

Exchange Lab: Get more from ServiceNow

Join us for an in-depth, hands-on workshop to help you get the most from your ServiceNow investment. Get proven tips, best practices, and powerful strategies.

Reminder: the lab is hands-on, so please bring your laptop to participate.

Can’t-miss Expo experiences

Explore innovative technology, connect with experts, and experience live demos that will give you actionable advice from industry experts with exhibits like:

• Super Intelligence Control Tower: See how ServiceNow brings together AI, data, workflows, and security to help organizations move from experimentation to execution. Explore how AI agents can sense, decide, and act—with the governance and guardrails needed for enterprise-scale adoption.

• ServiceNow University: Put AI-powered learning in your hands. Try AI Learning Guide and SimStudio firsthand, earn points through gamification, and walk away with a personalised learning path that keeps the momentum going long after World Forum ends.

• Vibe Code Lounge: Got an idea? Come build it. Not sure how to begin? Use our guidance and prompts to get started. Swing by the Vibe Code Lounge inside the World Forum Expo, and let Build Agent create a working app for you in minutes.

• The Bundesliga Story: Bring a customer. Come play. Watch. Win big. Head to the expo floor and challenge Bundesliga—bring your customer to compete for a Knowledge 2027 ticket or the official shirt. 

Social Activities Expand All Collapse All Networking Reception

5:00 p.m. – 6:00 p.m. | Expo

This is your time to close out the day in the best way. Meet new people, catch up with friends, and reflect on the day’s valuable insights.

We look forward to seeing you at World Forum Amsterdam!