Where strategy meets action Executive Circle is an invitation-only gathering of C-suite peers—an honest conversation about scaling enterprise AI, building the infrastructure it depends on, and what governance looks like in practice.  Turn insight into advantage Get direct access to leaders setting the pace with AI. Enjoy candid conversations with peers navigating the same decisions you are. Hear from visionary voices Join sessions with experts and innovators who have moved past hype and into results. Walk away with frameworks you can apply straight away. Create lasting connections Build relationships with peers who understand the pressure, pace, and scale you’re operating at—so you can spark new thinking and long-term advantage. Join Executive Circle at World Forum Amsterdam. RSVP Now

Executive Hosts & Speakers Visionary AI and business leaders sharing what’s working, what’s next, and how to stay ahead with AI.
More speakers to be announced soon.

 

Mika Häkkinen Two-Time Formula 1 World Champion Video CTA

Tjerrie Smit Chief Analytics Officer,
NN Group Video CTA

Mikko Pöyry VP IT Services,
Netox Video CTA

Jayney Howson Chief Learning Officer,
ServiceNow Video CTA

Tarun Thakur Co-founder of Veza, GVP and General Manager, Identity Security

Video CTA Marielle Lindgren Group Vice President, EMEA North,
ServiceNow Video CTA

Gaurav Rewari EVP and GM, Data and Analytics Products,
ServiceNow Video CTA

Yevgeny Dibrov Co-founder of Armis, SVP and General Manager, Cybersecurity and Risk,
ServiceNow Video CTA Magnus Backman Vice President, Solution Consulting,
EMEA North, ServiceNow Video CTA Alex Azzopardi Country Manager, Netherlands,
ServiceNow Video CTA Nina Koivikko Country Manager, Finland,
ServiceNow Video CTA Steven Moerman Country Manager, Belgium,
ServiceNow Video CTA Martin Lindahl Country Manager, Sweden,
ServiceNow Video CTA Jan Helge Moen Country Manager, Norway,
ServiceNow Video CTA

Leyla Aksoy Country Manager, Denmark,
ServiceNow Video CTA

Bhavin Shah Sr. Vice President and General Manager of Moveworks and AI,
ServiceNow Video CTA

Srikanth Akkiraju VP CTO,
ServiceNow Video CTA

Kirsten Cox GVP Marketing EMEA,
ServiceNow Video CTA Load More

A focused day for decisive leaders

9:00 a.m.  

Executive Circle Lounge Opens – Networking Breakfast The Executive Circle lounge is your exclusive space for relaxing, networking, and 1:1 meetings. Begin your day in the lounge, where you can connect with peers before the program begins.

9:30 a.m.  

Welcome to Executive Circle Let’s start the conference and set the tone for a successful day.

Host: Kirsten Cox, VP Marketing, EMEA, ServiceNow

10:00 a.m.  

World Forum Keynote Transfer to VIP seating to enjoy the World Forum Keynote. Uncover big-picture insights and ideas to help you think differently about what’s ahead. Hear from ServiceNow leaders and our customers on how to put AI to work.

11:15 a.m.  

Executive Keynote Reflections Back at Executive Circle: Behind the keynote: A candid conversation on what it really takes to lead AI transformation. What the vision means to executives: We go deeper on the strategy behind the keynote and what it demands of leaders.

Speakers:
Gaurav Rewari EVP and General Manager Data & Analytics, ServiceNow
Marielle Lindgren, GVP EMEA North, ServiceNow

11:25 a.m.  

Executive Panel: What it Actually Takes to Scale AI Technology was never the real constraint. Executives from NN Group, Netox and ServiceNow share real-life experiences what had to change before AI moved from pilot to production.

Speakers:
Tjierrie Smit, Chief Analytics Officer, NN Group
Mikko Pöyry, VP IT Services, Netox
Bhavin Shah, SVP and GM Moveworks, ServiceNow
Host: Srikanth Akkiraju, VP CTO, ServiceNow

11:45 a.m.  

Fireside Chat: Security in the AI Era Board rooms are asking new questions as AI operates autonomously: who has access to what, what assets are exposed, and who is accountable when decisions happen faster than governance can track them? This session tackles identity governance and asset visibility at scale, without slowing autonomous execution.

Speakers:
Tharun Takur, GVP and GM Veza, ServiceNow
Host: Srikanth Akkiraju, VP CTO, ServiceNow

12:00 p.m.  

Discussion Circles Where principles turn into practice: Join small group conversations with intentionally chosen peers and panel speakers to stress test the own AI strategy and exchange best practice on deployment and best usage. The goal: Guided conversation with high practical outcome and networking.

12:30 p.m.  

Luminary Session: Mika Häkkinen, Formula 1 World Champion Two-time Formula 1 World Champion, Mika Häkkinen is one of the sport’s most iconic drivers. Drawing on his experience at the highest level of motorsport he joins Executive Circle to discuss leadership, performance under pressure and long-term success.

Speaker: Mika Häkkinen, Formula 1 World Champion
Host: Sara Hendriksen, Sr. Dir. Marketing EMEA North, Servicenow

12:55 p.m.  

Closing Executive Circle Program Reflect on the day's key themes and closing the Executive Circle program with final remarks.

Host: Kirsten Cox, VP Marketing, EMEA, ServiceNow

1:00 p.m.  

Networking Lunch Following our sessions, we invite you to enjoy a networking lunch and continue conversations with your peers. The Executive Circle lounge remains open until 4:00 pm.

2:00 p.m.  

Head Over to World Forum Amsterdam Extend your experience by joining the broader World Forum Amsterdam programming. Join our locknote to hear more from Formula 1 World Champion Mika Häkkinen

Executive Circle Insights Hub Executive Circle is a platform for leaders to exchange vital insights and explore limitless business possibilities. Connect with visionary leaders who are shaping business strategy globally. Discover More