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Check-in & Logistics Content Social Activities

Check-in & Logistics Expand All Collapse All Venue location

McCormick Place, Lakeside Center 
2301 S Martin Luther King Drive
Chicago, IL 60616

For taxi drop-off, please use Gate 30. For rideshare drop-off, use Gate 38.

We recommend parking in Lot C for access to the Lakeside Center. For full parking details, please visit the venue website.

Badge information

For changes to your badge information, visit your Attendee Portal and navigate to the Registration Summary section. Then click the pencil icon to complete any necessary edits to your name, title, or company prior to arriving on-site.

Badge Pick-up

8:30 a.m. – 5:00 p.m. | Lakeside Ballroom, Level 3, E354A

For faster service, present your QR code found in the event mobile app. Please bring your ID and use the email address you used to register for World Forum.

You must always wear your badge while attending World Forum Chicago.

Get the mobile app

Before you arrive, download our mobile app, "ServiceNow Events." It has everything you need for a smooth event experience. See your personal agenda, the event venue map, highlights of the day, and get timely updates.

Using your mobile phone, search for the "ServiceNow Events" app in the Apple or Google app store:

Apple App Store
Google Play Store

To get started using the app:

1 - Open the app, then enter the email address you used to register. You will receive a 6-digit verification code in your email. Enter the code, and you’re ready to use the app.

2 - An express check-in QR code will pop up when you open the app—use this on-site at Badge Pick-up to receive your badge.

3 - Click "Networking" on the home screen navigation and opt in to Messaging. Use Messaging to find and communicate with other attendees.

Internet access

Network: WorldForum2026

Password: #putAItowork 

What to wear

We recommend business casual attire for your day in Chicago. Consider bringing a light jacket or sweater. Wear comfortable shoes─you’ll be doing a lot of walking.

What should I bring?

Please bring your mobile device, as you’ll need it to access the mobile app throughout the event. If you’re participating in hands-on labs, be sure to bring your laptop and charger. We also recommend bringing a reusable water bottle, as refill stations will be available throughout the venue.

Session seating

Sessions are first-come, first-seated. Adding a session to your agenda does not guarantee a spot. Please make sure to arrive at least five minutes early to secure a seat.

Content Expand All Collapse All Build your agenda

Explore our knowledge-packed sessions, trainings, demos, and more with the Sessions Catalog. Filter topics, favorite the ones that interest you, and register for the sessions you’d like to attend.

Your selections will appear in the "My Agenda" section of the mobile app. You can also add sessions directly from My Agenda based on open time slots in your personal schedule.

World Forum Keynote

10:00 a.m. – 11:00 a.m. | Lakeside, Level 2, Arie Crown Theater

Get inspired by leaders and ServiceNow customers who are transforming their businesses and customer experiences with AI.

World Forum Expo

8:00 a.m. – 5:00 p.m. | Level 3, Lakeside Hall D1

Connect with peers, discuss challenges, and get advice from industry experts and sponsoring partners. Experience ServiceNow’s latest AI-driven workflow solutions, attend theater sessions on digital transformation, and see activations, demonstrations, and more from leading organizations.

Exchange Labs: Get more from ServiceNow

Join us for in-depth, hands-on workshops to help you get the most from your ServiceNow investment. Get proven tips, best practices, and powerful strategies.

The Labs are hands-on. Please bring your laptop to participate. We also recommend that you bring a secondary device, such as a tablet or phone, to view the lab guide. We will not provide laptops.

Can’t-miss Expo experiences

Explore cutting-edge technology, connect with experts, and experience live demos that will give you actionable insights from exhibits like:

AI Control Tower Hub:
See how ServiceNow brings together AI, data, workflows, and security to help organizations move from experimentation to execution. Explore how AI agents can sense, decide, and act—with the governance and guardrails needed for enterprise-scale adoption.

Vibe Code Lounge:
Got an idea? Come build it. Not sure how to begin? Use our guidance and prompts to get started. Swing by the Vibe Code Lounge inside the World Forum Expo and let Build Agent create a working app for you in minutes.

Social Activities Expand All Collapse All Networking reception

4:00 p.m. – 5:00 p.m. | Expo

This is your time to close out the day in the best way. Meet new people, catch up with friends, and reflect on the day’s valuable insights.

We look forward to seeing you at World Forum Chicago!