World Forum Chicago 2025 Home Sessions Sponsors My Agenda Know Before You Go
Know Before You Go World Forum Chicago begins in just a few days. Here is some helpful information to ensure you’re ready to make the most of your experience.
Table of contents
Check-in & Logistics Content Social Activities
Check-in & Logistics Expand All Collapse All Venue location
McCormick Place Lakeside Center and Arie Crown Theater
2301 S. Jean Baptiste Point DuSable Lake Shore Drive
Chicago, IL
Badge information
For changes to your badge information, visit your Attendee Portal ---> Registration Summary section. Then click the pencil icon to complete any necessary edits to your name, title, or company prior to arriving on-site.
Download the mobile app
Before you arrive, download our mobile app, “ServiceNow Events." It has everything you need for a smooth event experience. See your personal agenda, the event venue map, highlights of the day, and get timely updates.

Using your mobile phone, search for the "ServiceNow Events" app in the Apple or Google app store:

Apple App Store
Google Play Store

To get started using the app:

1 - Open the app, then enter the email address you used to register. You will receive a 6-digit verification code in your email. Enter the code, and you’re ready to use the app.

2 - An express check-in QR code will pop up when you open the app — use this on-site at Badge Pick-up to receive your badge.

3 - Click ‘Networking’ on the home screen navigation and opt-in to Messaging. Use Messaging to find and communicate with other attendees.
Badge Pick-up and Help Desk
8:30 a.m. to 5:30 p.m. | Level 3

Use the email address you used to register for World Forum. Bring your photo ID. For faster check-in, show the express QR code that pops up when you open the mobile app.

You must always wear your badge while attending World Forum Chicago.
Internet access
Wi-Fi connectivity is available throughout our official event space.

Network: WorldForum2

Password: workswithAI 
What to wear
We recommend business casual attire for your day in Chicago. Consider bringing a light jacket or sweater. Wear comfortable shoes ─ you’ll be doing a lot of walking.
What should I bring?
Other than your mobile device, laptop, and chargers, we recommend you bring a reusable water bottle. We’ll have water refill stations throughout the venue.
Content Expand All Collapse All Build your agenda
Explore our knowledge-packed sessions, trainings, demos, and more with the Sessions Catalog. Filter topics, favorite the ones that interest you, and register for the sessions you’d like to attend. Added sessions will automatically appear in My Agenda. You can also add sessions directly from My Agenda based on open time slots in your personal schedule.
Session seating
Plan to arrive at your sessions at least five minutes early to secure your seat.

Most sessions provide first-come, first-served seating. Sessions marked "Save a seat" have limited seating, so be sure to sign up as soon as possible.

For sessions that are marked “full,” you are welcome to line up outside of the room in case any seats become available. There are no waitlists.
World Forum Keynote & Spotlight Speakers
Keynote: 10:00 a.m. | Lakeside – Level 2, Arie Crown Theater

Put AI To Work for People

Hear from ServiceNow leaders like Holly Briedis, who leads Global Industries and Solutions, and Gaurav Rewari, SVP and GM of Data and Analytics Products. Together, they’ll share how ServiceNow is leveraging AI and data to drive innovation, streamline efficiency, and power business transformation.

You’ll also gain real-world perspectives from industry leaders in healthcare, manufacturing, and food service — including a featured speaker from McDonald’s, and spotlight speakers from Northwestern Medicine and James Hardie Industries. These experts will inspire you to put AI to work for your business through the practical ideas and solutions you’ll take away from your day in Chicago.
CreatorCon
Located in World Forum Expo, CreatorCon is the ultimate hands-on way to dive into experiences designed for beginners to advanced developers. From Build an AI Agent mini-labs to HackZone demos, you’ll get real experience with AI tools you can’t find anywhere else. Be sure to come by and create your collectible Community cards for trading.
ServiceNow User Group (SNUG) meet up 
4:00 p.m. to 5:00 p.m. | Expo, CreatorCon & Community

Stop by the SNUG Social during the Networking Reception. This is a great opportunity to connect and share insights with SNUG members and the ServiceNow Community. Add it to your agenda and stop by the Community Programs booth to learn how to get involved or start a local chapter.
Learning Labs: Get more from ServiceNow
Join us for in-depth, hands-on workshops to help you get the most from your ServiceNow investment. Get proven tips, best practices, and powerful strategies. View the labs here.

Here are a few additional reminders about Learning Labs:

1. Learning Labs are hands-on. Please bring your laptop to participate. We also recommend that you bring a secondary device, such as a tablet or phone to view the lab guide. We will not have laptops onsite for you to use.

2. If you can no longer attend, please open a ticket in the Events Help Center.
World Forum Expo
8:30 a.m. to 5:00 p.m. | Level 3, Lakeside Hall D1

Connect with peers, discuss challenges, and get advice from industry experts and sponsoring partners. Experience ServiceNow’s latest AI-driven workflow solutions, attend theatre sessions on digital transformation, and see activations, demonstrations, and more from leading organizations like Fujitsu, Ondaro, CDW, Moveworks, and many more.
Sessions for new ServiceNow customers
Navigate to the Catalog to find sessions perfect for you and add them to your agenda. You can use the Topics filter > New to ServiceNow to find specific sessions including these:

• Workflow Data Fabric: Connect, understand, and act on your data

• Keys to Jumpstarting ServiceNow AI: A Crawl, Walk, Run Approach to Quick ROI
Must-see booths in Expo

Explore cutting-edge technology, connect with experts, and experience live demos that will give you actionable advice from industry experts with exhibits like:

  • AI Agent demos – featuring AI Control Tower
    Explore three interactive experiences that bring AI Agents to life, from building and customizing them to understanding how they’re secured at scale. Get your questions answered from our AI Champions with these hands-on experiences.
  • CRM demos
    Get an inside look at the full CRM solution from sales and order management with Logik CPQ to AI-powered customer service and field service productivity. See how it all connects to drive smarter, faster customer experiences.
  • Now on Now
    Explore how ServiceNow is “drinking its own champagne”— aka using our own products to work faster, smarter, and more efficiently. You’ll learn how we implement our own products and use the Now Platform® to transform our work.
  • And many more!
Social Activities Expand All Collapse All Networking reception
4:00 p.m. to 5:00 p.m. | Level 3, Lakeside Hall D1

Time to relax, meet up with your peers, and reflect on the valuable insights you’ve gained today. The reception will run until 5:00 p.m.

We look forward to seeing you!