World Forum London 2025 Home Sessions Sponsors My Agenda Know Before You Go
Know Before You Go World Forum London begins in just a few days. Here’s some useful information to help you get ready and make the most of your experience.
Table of contents
Check-in & Logistics Content Social Activities
Check-in & Logistics Expand All Collapse All Venue

Venue location
Excel London
One Western Gateway, Royal
Victoria Dock London
E16 1XL

The Elizabeth Line and DLR via the London Underground offer the most direct routes. Alight at the Prince Regent station and enter Excel London using the East Entrance of the building. It’s the fastest route to World Forum. See additional travel options including walking, cycling, driving and more.

See additional travel options including walking, cycling, driving and more.
Badge information
For changes to your badge information, visit your Attendee Portal ---> Registration Summary section. Then click the pencil icon to complete any necessary edits to your name, title, or company prior to arriving on-site.
Badge Pick-Up
08:30 – 18:30 | World Forum Expo, Halls N20-N23

For faster service, present your QR code found in the event mobile app. Please bring your ID and use the email address you used to register for World Forum.

Always wear your badge while at the venue for access to World Forum sessions, Expo, and special activities. 
Get the mobile app
Using your mobile, search for the “ServiceNow Events" app in the Apple or Google app store for a smooth event experience. See your personal agenda, the event venue map, highlights of the day, and get timely updates.

Apple App Store
Google Play Store

To get started using the app:

1. Open the app, then enter the email address you used to register. You will receive a 6-digit verification code in your email. Enter the code, and you’re ready to use the app.

2. An express check-in QR code will pop up when you open the app — use this on-site at Badge Pick-up to receive your badge.

3. Click ‘Networking’ on the home screen navigation and opt-in to Messaging. Use Messaging to find and communicate with other attendees.
Internet access
Network: WorldForum2025
Password: #putAItowork
What to wear
World Forum London is a business casual event. We recommend bringing a light jacket and wearing comfortable shoes—you'll be doing a lot of walking!
What to bring
Please bring your mobile device, as you’ll need it to access the mobile app throughout the event. If you’re participating in Learning Labs, be sure to bring your laptop and charger. We also recommend bringing a reusable water bottle, as refill stations will be available throughout the venue.
Content Expand All Collapse All Build your agenda
Explore our knowledge-packed sessions, trainings, demos, and more with the Sessions Catalogue. Filter topics, favorite the ones that interest you, and register for the sessions you’d like to attend.

Your selections will appear in the mobile app in the “My Agenda” section. You can also add sessions directly from My Agenda based on open time slots in your personal schedule.
Session seating
Plan to arrive at your sessions at least five minutes early to secure your seat, as most sessions are first-come, first-served.

Sessions marked "Save a seat" have limited seating, so be sure to sign up as soon as possible.

For sessions that are marked “full,” you are welcome to line up outside of the room in case any seats become available.
World Forum Keynote
Keynote: 10:00 – 11:00 | Level 0, ICC Auditorium

Join us for an inspiring keynote about how we put AI to work across every corner of your business. Hear from Marcus Millership, SVP, Enablement & Solutions at Rolls-Royce.  Marcus leads GBS Strategy and Service Management at Rolls-Royce and has extensive experience in transforming operations, shared services, and technology. Having led a large-scale People Services transformation in Rolls-Royce, he now oversees the GBS strategy reset and a multi-year transformation programme.
World Forum Expo & Sessions
08:30 – 18:30 | Halls N20-N23, ICC

Connect with peers, discuss challenges, and get advice from industry experts and sponsoring partners. Experience ServiceNow’s latest AI-driven workflow solutions, attend theatre sessions on digital transformation, and see activations, demonstrations, and more from leading organisations like Deloitte, Accenture, and many more.
CreatorCon
Create, code, and collaborate at CreatorCon. Whether you're just starting out or an experienced practitioner, discover hands-on labs and live demos designed to help you grow your skills. Explore real-world use cases, learn from experts, and sharpen your skills with the latest AI tools.
Hands-on Labs: Get more from ServiceNow
Join us for in-depth, hands-on workshops to help you get the most from your ServiceNow investment. Get proven tips, best practices, and powerful strategies. View labs here.

Here are a few additional reminders about CreatorCon Labs:

1. The Labs are hands-on. Please bring your laptop to participate. We also recommend that you bring a secondary device, such as a tablet or phone, to view the lab guide. We will not have laptops onsite for you to use.

2. If you can no longer attend, please inform us by opening a ticket in the Events Help Center.
Must-see booths in Expo
Explore cutting-edge technology, connect with experts, and experience live demos that will give you actionable advice from industry experts with exhibits like:

• AI Agent demos–featuring AI Control Tower: Explore three interactive experiences that bring AI Agents to life, from building and customizing them to understanding how they’re secured at scale. Get your questions answered from our AI Champions with these hands-on experiences.

• CRM demos: Get an inside look at the full CRM solution from sales and order management with Logik CPQ to AI-powered customer service and field service productivity. See how it all connects to drive smarter, faster customer experiences.

• Now on Now: Explore how ServiceNow is “drinking its own champagne”— aka using our own products to work faster, smarter, and more efficiently. You’ll learn how we implement our own products and use the Now Platform® to transform our work.
Elevated Customer Success Engagements
At World Forum London, a select group will take part in curated, invite-only sessions focused on onboarding, strategic planning, and strengthening long-term value. These sessions are designed to foster deeper engagement. If you’ve received an invitation, we encourage you to attend and make the most of this opportunity.
Closing Session
16:00 – 17:00 | Level 0, ICC Auditorium

Join Professor Brian Cox, renowned physicist, best-selling author, and BBC host, for an exciting discussion driven by Professor Cox’s outstanding experience in the world of science.

Known for making complex science accessible, Professor Cox is a leading figure in the ATLAS experiment at CERN and a presenter for various BBC programmes, including Wonders of the Universe.
Social Activities Expand All Collapse All Networking Reception
17:00 – 18:30 | Halls N20-N23, ICC

This is your time close out the day in the best way. Meet new people, catch up with friends, and reflect on the day’s valuable insights.

We look forward to seeing you at World Forum London!