Hear from AI leaders and visionaries at our keynote—and learn the new ways our customers are empowering their teams with AI.

Build and test in AI Agent labs & HackZone at CreatorCon, then stay connected with ServiceNow User Groups (SNUG).

Check out our World Forum Expo for step-by-step demos, 1:1 expert advice—and a whole lot of fun.

Network with your peers, ServiceNow experts, and our innovative partners who will help you stay ahead of the AI curve.

Shane Malloy
Vice President, Product Management, Issuer Processing, Visa

Cindy Hoots
Chief Digital Officer and CIO, AstraZeneca

Olympic Champion, World Record Holder, and Leader in High Performance


Tony Estanguet is a three-time Olympic canoe slalom champion and one of the most decorated athletes in his sport. A respected figure in French and international sport, he's known for his humility, determination, and lasting impact on future generations of athletes.

CIO, Amadeus

As Global CIO at Amadeus, Beatriz Méndez-Villamil oversees the Digital Transformation Services (DTS) Department. She leads key initiatives that focus on digital transformation and innovation.

Head of Internal Startup, Siemens



In his role, Michael Leipold focuses on integrating Operational Technology and IT to enable smarter, more connected industrial operations. He helps organizations streamline operations and unlock new value through digital innovation. Siemens leverages the ServiceNow platform to seamlessly integrate OT devices on the shopfloor with IT-based asset and service management.

Head of Digital Enterprise Architecture, Infrastructure, and Operations, Ferrari

At Ferrari, Filippo Cassano leads strategic IT initiatives that support innovation, efficiency, and business alignment. With 30 years of international experience in IT architecture, infrastructure, operations, and end-user services, he is an expert in driving business transformation.

Global Head of Digital Employee Experience, Iberdrola

At Iberdrola, Cristina Higuero leads a data-driven strategy to simplify the digital workplace and enhance productivity for over 40,000 employees. With a background in digital and marketing, she focuses on operating-model design, change management, and scaling employee services on modern, AI-ready platforms.

IT Director for Insurance and Support Functions, AG2R LA MONDIALE



In his role at AG2R LA MONDIALE, Pascal Gaston leads transformation across insurance and shared-services domains. He joined the company in 2023 after senior roles in consulting and entrepreneurship, including co-founding BeeSwedge and Alenium Consultants.

Vice President - General Manager, France, ServiceNow 


With 20+ years of experience in digital environments across startups and global corporations, Rémi Trento is known for driving transformation and delivering results in multi-sector, complex organizations. Currently operating at the executive level, he brings deep expertise in general management, large-scale sales leadership, and building customer-centric, high-performance teams.

Chief Innovation Officer, ServiceNow


Dave Wright explores how AI and emerging technologies can reshape business and work. He is passionate about putting people at the center of workplace innovation and helping organizations leverage technology to boost productivity and streamline operations.

GVP, EMEA South, ServiceNow

Fabio Spoletini is the Global Vice President for EMEA South at ServiceNow, bringing over 24 years of experience in sales, customer service, and leadership across EMEA. He is focused on nurturing regional talent, driving digital transformation, and delivering value to customers.